We detected 169 companies using Google Cloud Build and 3 companies that churned. The most common industry is Software Development (31%) and the most common company size is 2-10 employees (39%). We find new customers by discovering URLs with known URL patterns through web crawling or modifications to subprocessor lists.
Note: We track companies that are using Google Cloud Build in a public Github repo. We also track companies using GCP and companies using Github here
📊 Who usually uses Google Cloud Build and for what use cases?
Source: Analysis of job postings that mention Google Cloud Build (using the Bloomberry Jobs API)
Job titles that mention Google Cloud Build
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Based on an analysis of job titles from postings that mention Google Cloud Build.
Job Title
Share
DevOps Engineer
34%
Backend Engineer
17%
Site Reliability Engineer
10%
Data Engineer
7%
My analysis shows that Google Cloud Build purchasing decisions are overwhelmingly driven by engineering leadership, with Directors of Engineering, Engineering Managers, and Technical Program Management directors making up the buyer segment. These leaders are hiring aggressively for DevOps Engineers (34%), Backend Engineers (17%), and SREs (10%), signaling strategic priorities around cloud-native transformation, CI/CD automation, and platform scalability. I noticed three leadership roles specifically focused on multi-cloud infrastructure, suggesting buyers are seeking unified deployment tooling across AWS, Azure, and GCP environments.
The day-to-day users are individual contributor engineers who build and maintain automated deployment pipelines. These practitioners are tasked with implementing infrastructure-as-code using Terraform, managing containerized workloads on Kubernetes and Cloud Run, and orchestrating CI/CD workflows that enable frequent production releases. I found recurring themes around serverless architectures, microservices deployments, and integration with other GCP services like Artifact Registry, Cloud Scheduler, and Pub/Sub.
Companies are solving for velocity and reliability at scale. One posting emphasized the need to "automate everything" and "reduce Toil," while another sought engineers to "streamline deployment workflows" and ensure "minimal downtime." A third highlighted building "scalable cloud-native applications" with "robust CI/CD pipelines." The pain points center on eliminating manual operations, accelerating developer productivity, and maintaining system reliability during rapid growth phases, particularly for organizations scaling from tens to millions of users.
👥 What types of companies use Google Cloud Build?
Source: Analysis of Linkedin bios of 169 companies that use Google Cloud Build
Company Characteristics
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Shows how much more likely Google Cloud Build customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Software Development
16.4x
Industry: Technology, Information and Internet
12.7x
Industry: IT Services and IT Consulting
5.5x
Country: United States
3.3x
Company Size: 51-200
2.9x
Company Size: 11-50
2.0x
I noticed that Google Cloud Build users span an incredibly diverse range, but they share a common thread: they're building technical infrastructure, often at the intersection of emerging technologies. These aren't traditional SaaS companies. They're developing blockchain protocols (Hedera, Mantle, Celo), AI platforms (Moss, Gooey.AI, Whissle AI), developer tools (Sentry, Trunk, Signadot), and open-source communities (Kubernetes, TensorFlow, arXiv). Many are creating infrastructure for other developers rather than end-user products. Even the non-profits (Global Fishing Watch, Hikma Health) are building sophisticated technical platforms.
These companies cluster heavily in the early to mid-stage range. I see numerous seed and Series A companies, Y Combinator alumni, and startups with 2 to 50 employees. The funding rounds mentioned are typically in the single-digit millions to low tens of millions. Even larger organizations like Sentry or Getty Images that use the platform seem to value the agility and developer-centric approach that appeals to smaller teams. Very few traditional Fortune 500 enterprises appear in this list.
🔧 What other technologies do Google Cloud Build customers also use?
Source: Analysis of tech stacks from 169 companies that use Google Cloud Build
Commonly Paired Technologies
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Shows how much more likely Google Cloud Build customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Google Cloud Build users are heavily oriented toward modern infrastructure automation and developer workflows. The extremely high correlation with tools like Helm (913x), Terraform (877x), and CircleCI (937x) tells me these are companies building cloud-native applications with sophisticated deployment pipelines. They're likely product-led businesses that invest heavily in engineering efficiency and automation, rather than relying on manual processes or traditional sales motions.
The pairing of Google Cloud Build with Terraform and Helm makes perfect sense for companies practicing infrastructure as code. They're defining their entire cloud infrastructure in version-controlled templates, then using Helm to package and deploy Kubernetes applications. The strong presence of GitHub Actions alongside Google Cloud Build (339x) suggests these teams maintain hybrid CI/CD strategies, potentially using GitHub Actions for some workflows while leveraging Google Cloud Build for deeper integration with Google Cloud Platform services. Dependabot's high correlation (411x) indicates these companies prioritize security and maintenance automation, automatically updating dependencies rather than managing them manually.
The full stack reveals these are mature engineering organizations, likely Series A through growth stage companies. They're clearly product-led rather than sales-led, investing in developer tooling and automation instead of large go-to-market teams. The presence of Claude Code (379x) suggests they're early adopters of AI-assisted development tools, further confirming their focus on engineering productivity. These companies view their infrastructure and deployment processes as competitive advantages.
Alternatives and Competitors to Google Cloud Build
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