We detected 808 companies using Terraform. The most common industry is Software Development (41%) and the most common company size is 2-10 employees (35%). We find new customers by discovering URLs with known URL patterns through web crawling or modifications to subprocessor lists.
Note: This tracks companies that added a Terraform config file to their public Github repo. We also track companies that use Hashicorp Enterprise here
📊 Who usually uses Terraform and for what use cases?
Source: Analysis of job postings that mention Terraform (using the Bloomberry Jobs API)
Job titles that mention Terraform
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Based on an analysis of job titles from postings that mention Terraform.
Job Title
Share
Director of Engineering/Software Engineering
20%
VP of Engineering/Technology
18%
Head of Engineering/Infrastructure
15%
Director of DevOps/Cloud Operations
12%
My analysis shows that Terraform purchasing decisions are concentrated among senior technical leadership, with Directors of Engineering and Software Engineering making up 20% of hiring roles, VPs of Engineering and Technology at 18%, and Heads of Engineering and Infrastructure at 15%. These leaders are prioritizing cloud transformation and platform modernization, with Directors of DevOps, Cloud Operations, and Platform Engineering rounding out the decision-maker profile. Their strategic focus is clear: migrate legacy systems to cloud-native architectures while establishing governance and cost controls.
Day-to-day Terraform users span from individual contributor DevOps Engineers and Site Reliability Engineers to Platform Engineers and Cloud Architects. These practitioners are using Terraform to automate infrastructure provisioning across AWS, Azure, and GCP, manage multi-cloud environments, and build self-service platforms that enable application teams to deploy faster. They're embedding Infrastructure as Code into CI/CD pipelines, managing Kubernetes clusters, and creating reusable modules that standardize deployments across the organization.
The job descriptions reveal companies struggling with technical debt and manual overhead. I noticed repeated phrases like "migrate legacy on-prem systems to AWS," "reduce manual overhead in maintenance and operations via automation," and "implement infrastructure-as-code to enable automated cloud infrastructure." Organizations are seeking leaders who can "drive AI-powered automation and infrastructure-as-code modernization" while maintaining "security, compliance, and cost optimization." The underlying pain point is clear: companies need to accelerate delivery velocity while managing increasingly complex, distributed cloud environments at scale.
👥 What types of companies use Terraform?
Source: Analysis of Linkedin bios of 808 companies that use Terraform
Company Characteristics
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Shows how much more likely Terraform customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series C
87.7x
Funding Stage: Series B
48.1x
Funding Stage: Series A
35.2x
Industry: Computer and Network Security
30.1x
Industry: Software Development
20.2x
Country: Norway
12.2x
I noticed that Terraform users span an incredibly wide range, but they share a common thread: they're building and operating complex digital infrastructure. These aren't traditional product manufacturers. They're cloud service providers (Upstash, Vultr, Genesis Cloud), developer tool companies (Doppler, GitBook, Valohai), financial services platforms (Alloy, Vena Solutions), and enterprise software vendors (Dynatrace, Elastic, Optimizely). Many provide data-intensive services like analytics engines, observability platforms, or AI infrastructure. What unites them is that their product IS their infrastructure.
These companies skew toward growth stage and mature enterprises. I see significant Series A, B, and C funding rounds (Upwind with $100M, Weaviate with $50M), established players with thousands of employees (Volvo Cars, Dynatrace, Elastic), and bootstrapped profitable companies serving thousands of customers. The employee counts cluster in the 50-500 range, suggesting companies past the scrappy startup phase but still scaling rapidly. Many mention serving Fortune companies or processing billions in transaction volume.
🔧 What other technologies do Terraform customers also use?
Source: Analysis of tech stacks from 808 companies that use Terraform
Commonly Paired Technologies
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Shows how much more likely Terraform customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Terraform are clearly modern, cloud-native organizations with sophisticated DevOps practices. The extreme correlation with Helm (4865.6x more likely) and GitHub Actions (1277.9x more likely) tells me these are engineering-first companies running containerized applications on Kubernetes. They're building complex infrastructure as code, which suggests they're either scaling rapidly or managing multiple environments and deployments. This isn't your typical enterprise buyer. These are companies where developers have significant influence over purchasing decisions.
The pairing of Terraform with Helm is particularly revealing. These companies are orchestrating Kubernetes deployments while managing cloud infrastructure programmatically, which means they're operating at serious scale. The strong presence of GitHub Actions alongside Terraform indicates they've built automated CI/CD pipelines where infrastructure changes are tested and deployed just like application code. Meanwhile, Dependabot and GitHub Advanced Security appearing together show these teams are security-conscious and proactive about maintaining their codebase, not just reacting to incidents.
My analysis shows these are product-led growth companies, likely Series A through Series C startups or digital-native enterprises. The presence of Claude Code (372.8x more likely) confirms developers are using AI tools to move faster, which fits the profile of teams shipping continuously. They're not sales-led organizations with long procurement cycles. Instead, engineering teams discover and adopt tools like Terraform bottom-up, then expand usage across the organization. They value automation, security, and developer productivity equally.
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