Companies that use Klara

Source: Analysis of Linkedin bios of 32 companies that use Klara

I noticed that Klara's customers are specialty medical practices that provide direct patient care, specifically in dermatology, gastroenterology, ENT, ophthalmology, orthopedics, pain management, podiatry, and women's health. These aren't hospitals or insurance companies. They're the actual practices where patients schedule appointments, receive treatments, and undergo procedures. Many offer both routine care and specialized surgical services at multiple office locations.

These are established, mature practices rather than startups. The typical company has 30-250 employees and operates multiple locations across a region. Many explicitly mention their longevity, like GI Associates with "more than 40 years" or Eye Care Professionals established "in the 1950s." Several are part of larger networks or have private equity backing. They're past the scrappy startup phase and operating as stable, revenue-generating healthcare businesses with standardized processes across locations.

Source: Analysis of tech stacks from 32 companies that use Klara

I noticed that Klara users are predominantly healthcare practices, particularly smaller medical offices focused on patient experience and digital presence. The overwhelming correlation with ModMed, a specialty-specific EHR platform, tells me these are often dermatology, orthopedics, and ophthalmology practices. The combination of accessibility tools and marketing platforms suggests these are patient-facing businesses competing for local customers online.

The ModMed pairing makes perfect sense because these specialty practices need patient communication tools that integrate with their existing workflows. The strong presence of UserWay and AccessiBe is fascinating because it shows these companies take HIPAA compliance and web accessibility seriously, likely driven by both regulatory requirements and an older patient demographic. The Google Analytics and Adwords combination reveals these practices actively market themselves online and track which campaigns bring in new patients. Yoast appearing frequently suggests they're investing in SEO to rank for local searches like "dermatologist near me."

The full stack reveals marketing-led growth at the individual practice level. These aren't venture-backed startups with product-led growth motions. They're established healthcare providers who need to fill appointment slots and are willing to invest in their digital infrastructure. They're probably past the startup stage, generating steady revenue, and looking to modernize patient communication without overhauling their entire practice management system. The accessibility tools suggest they have compliance-aware leadership or have faced accessibility requirements.