Companies that use Yoast

Source: Analysis of job postings that mention Yoast (using the Bloomberry Jobs API)

My analysis shows Yoast is primarily purchased by marketing leadership, with Marketing Directors and Digital Marketing Managers making up roughly 13% of the hiring pool. These leaders are building teams focused on organic growth, with SEO Specialists and Managers representing 20% of roles and Content Marketing professionals at 14%. The strategic priority is clear: companies want to dominate search rankings and drive qualified traffic without paid spend. One posting explicitly seeks someone to "drive customer acquisition through high-impact marketing activations" while another emphasizes "scalable organic growth."

Day-to-day, Yoast is used by a blend of technical and creative practitioners. WordPress Developers (16% of roles) configure and optimize the plugin alongside theme customizations, while SEO Specialists use it for on-page optimization, meta descriptions, and technical audits. Digital Marketing Specialists and Content Writers rely on it to ensure their blog posts, landing pages, and website copy are search-friendly. I noticed many postings mention Yoast alongside tools like SEMrush, Google Analytics, and RankMath, suggesting it's part of a larger SEO toolkit.

The pain points center on visibility and performance. Companies want to "improve organic rankings," "optimize content for SEO and readability," and "ensure all pages meet high editorial standards." One role specifically calls for "optimizing SEO score using plugins like Rankmath or Yoast," while another seeks to "drive organic website traffic growth by executing SEO strategy." These organizations recognize that consistent, optimized content is essential for competing in crowded digital landscapes.

Source: Analysis of Linkedin bios of 277,509 companies that use Yoast

I analyzed these companies and found that Yoast's typical user operates in the physical world far more than you'd expect for an SEO tool. These aren't digital-native SaaS companies. They're construction firms building apartments in Brazil, pharmaceutical manufacturers producing biotech drugs in Argentina, real estate developers creating housing communities, industrial equipment makers, healthcare providers running hospitals and clinics, and manufacturers of everything from air conditioners to vehicle washing systems. Many are B2B service providers like accounting firms, engineering consultancies, translation agencies, and staffing companies.

These are predominantly mature, stable businesses. The employee counts skew toward 11-200 employees, with many in the 50-200 range. Very few show venture funding, and when they do, it's modest. The language suggests companies past their startup phase, focused on reputation management and market presence rather than explosive growth. They're not trying to disrupt industries but rather prove they're the reliable choice in established markets.

Source: Analysis of tech stacks from 277,509 companies that use Yoast

I noticed that Yoast users are heavily marketing-focused companies that treat their website as a primary customer acquisition channel. The overwhelming presence of SEO and analytics tools, combined with sophisticated marketing platforms like HubSpot Marketing Hub and LinkedIn Ads, tells me these are businesses that have committed to content marketing and organic search as core growth strategies. They're not just maintaining a website, they're operating it as a revenue engine.

The pairing of Yoast with Google Search Console makes perfect sense since these companies are actively monitoring their search performance and using Yoast to optimize for it. The extremely high correlation with HubSpot Marketing Hub is particularly revealing. These companies aren't just doing SEO in isolation, they're running integrated inbound marketing programs where organic content feeds into lead nurturing workflows. The presence of CookieYes suggests they're operating in multiple markets and dealing with privacy regulations like GDPR, indicating a level of sophistication and geographic reach beyond local businesses.

My analysis shows these are definitively marketing-led organizations, likely in the growth stage where they've proven their model and are scaling acquisition channels. The combination of organic search tools with paid advertising platforms like LinkedIn Ads indicates they have marketing budgets and are testing multiple channels simultaneously. They're data-driven enough to invest in proper analytics infrastructure but still rely heavily on cost-effective organic channels, suggesting they're likely B2B companies or higher consideration B2C businesses where content actually influences purchase decisions.