Companies that use HubSpot (verified customer list)

We dug into our own data to find out how the biggest companies are using HubSpot. We also asked a few marketers/revops/sales leaders from these companies to share anything on what they use Hubspot for. Here are some real-world examples.

Broadcom

Semiconductor Manufacturing · San Jose, CA · HubSpot CRM, Marketing Hub, Sales Hub

Broadcom is a semiconductor company that makes chips for networking, wireless, and storage. They have around 55,000 employees and brought in roughly $52 billion last year. Most people know them as a chip company, but they also own a massive enterprise software business built almost entirely through acquisition.

The biggest user inside Broadcom is the Mainframe Software Division, the old CA Technologies business. They run their entire marketing operation in HubSpot, from the website to email campaigns to landing pages to webinars. The team builds account-based campaigns aimed at specific Fortune 500 mainframe customers, since these are old contracts that need to be renewed and expanded rather than newly sold.

The Agile Operations Division runs the same playbook for its DevOps and AIOps software. They use HubSpot for landing pages, email drip campaigns, customer journeys, and webinar promotion, all tied back to dashboards that show which campaigns are generating sales pipeline.

Broadcom also uses HubSpot to manage its global partner program. Channel partners and resellers are tracked in HubSpot, with a partner portal, newsletters, and onboarding workflows running through the platform.

The chip business runs on long sales cycles and direct relationships. The software business runs on renewals, expansions, and partner channels. HubSpot is the platform for the second one.

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Autodesk

Design & Construction Software · San Francisco, CA

Autodesk is a software company whose products help people design and build everything from skyscrapers to cars to movie special effects. They sell to architects, engineers, construction firms, and manufacturers, and they're one of the largest design software companies in the world.

The most interesting thing about how Autodesk uses HubSpot is that it runs the entire show inside their construction payments business. GCPay is the Autodesk product that helps general contractors handle the messy back-and-forth of paying their subcontractors, and HubSpot is the platform their marketing and sales teams live in every day.

In practice, that means HubSpot is where GCPay's marketing team plans webinars with partners like Sage and Acumatica, publishes blogs and landing pages, runs paid ads, and hands warm leads off to sales. It's also where the sales reps schedule demos with prospects through personal HubSpot booking links, and where account managers are expected to log every customer conversation, billing question, and renewal detail. If it touches a GCPay customer, it lives in HubSpot.

The deployment goes deeper at Payapps, the Australian construction payments business Autodesk acquired. There, HubSpot sits next to NetSuite in the finance workflow, helping the team manage renewals and accounts receivable. That's a meaningful signal because it means HubSpot isn't just a sales tool at Payapps. It's wired into how the company collects money.

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Sapiens

Intelligent Insurance Software · Holon, Israel (NASDAQ: SPNS)

Sapiens is one of the largest insurance software companies in the world. 5,000+ employees, 600+ customers across 30+ countries, and 40+ years selling core platform software to P&C, workers comp, and life insurance carriers. Public on NASDAQ and TASE, recently acquired by Advent International.

HubSpot Powers the Global GTM Organization
Sapiens runs HubSpot as the operational backbone of its worldwide go-to-market org, paired with Salesforce. Marketing operations, demand generation, field marketing, and the SDR team all run on the same HubSpot instance. The marketing analytics team builds dashboards across HubSpot and Salesforce to track full-funnel performance from engagement through pipeline and revenue attribution, and marketing ops uses HubSpot for vendor management, PO tracking, and budget reconciliation across regions.

That makes HubSpot the system where global marketing performance, financial planning, and pipeline reporting all converge for a public, PE-backed enterprise software company.

Building AI Agents on Top of HubSpot
The most interesting part is what Sapiens is doing on top of HubSpot. The growth marketing team builds custom AI agents using Claude, Gemini, and ChatGPT to automate workflows directly inside the HubSpot environment. Those agents handle cross-platform synchronization between Salesforce and HubSpot, build LLM-powered dashboards that translate automation outcomes into business KPIs, and serve as the technical bridge ensuring data flows cleanly between systems.

Most enterprise companies are still figuring out where AI fits in their marketing stack. Sapiens has already deployed multiple production agents on top of HubSpot.

HubSpot Is the Attribution Layer for Paid Media
Sapiens runs three separate LinkedIn Insight pixels and one Google Ads pixel through HubSpot's ad tracking system. That means HubSpot is the attribution layer connecting their paid media spend on LinkedIn and Google to actual lead capture and pipeline contribution.

Sapiens sells complex enterprise software with 12+ month sales cycles and buying committees that include CIOs, COOs, and Heads of Underwriting. Getting attribution right matters enormously when deal sizes are that large and decision timelines that long. HubSpot is the system Sapiens has chosen to answer the question of which campaign actually drove the pipeline.

The HubSpot Stack Pairs Heavily with Other Tools
Around HubSpot, Sapiens runs a deep enterprise marketing stack. ABM goes through 6sense, Demandbase, and Influ2. Outbound runs on SalesLoft. Data enrichment comes from ZoomInfo and Lusha. Paid media spans LinkedIn Ads and Google Ads. HubSpot sits at the center of all of it, integrating paid acquisition, ABM intent data, outbound cadences, and the CRM into one connected system.

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ServiceTitan

Software for the Trades · Glendale, CA (NASDAQ: TTAN)

ServiceTitan is the operating system for the trades, building software for HVAC, plumbing, electrical, landscaping, pest control, and roofing businesses. They went public on NASDAQ in December 2024 in one of the most-watched SaaS IPOs of the year, with 3,200+ employees and thousands of trades businesses on the platform.

Aspire Runs Sales on HubSpot
Aspire is the landscaping and commercial cleaning arm of ServiceTitan, picked up in 2021. Trusted by 70,000+ users across thousands of locations, Aspire's clients manage upwards of $4.5B in revenue through the platform. Aspire's entire sales motion runs on HubSpot.

The SDR team works through HubSpot for outbound prospecting, managing 80+ cold calls per day along with email sequences and inbound lead qualification. Account executives then take those qualified leads and run the full sales cycle through the same HubSpot instance, including forecasting, pipeline management, demo scheduling, contract negotiation, and deal closure. Every prospect interaction, every meeting, every pricing conversation gets recorded in HubSpot.

ServiceTitan acquired Aspire four years ago and kept HubSpot running as Aspire's CRM rather than migrating to Salesforce. That's a deliberate call for a public SaaS company that builds CRM-adjacent products itself.

HubSpot Across ServiceTitan's Marketing Org
Beyond Aspire, HubSpot runs across ServiceTitan's broader marketing organization. The email marketing function uses HubSpot for campaign automation, segmentation, and personalization across customer and prospect lists. Customer marketing and lifecycle communications run on HubSpot for retention, education, and engagement programs.

The paid media team uses HubSpot for closed-loop reporting on multi-million dollar annual ad budgets across Google Ads, Microsoft Ads, YouTube, Demand Gen, and LinkedIn. That means HubSpot is the system tying paid acquisition spend back to actual pipeline contribution and ROAS at a public, growth-stage SaaS company.

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Cisco

Software Development · San Jose, CA · HubSpot CRM, Marketing Hub, Sales Hub, Operations Hub

Cisco is the world's largest networking company. They make the routers, switches, security software, and cloud services that run the internet, with about 95,000 employees and around 280 acquired companies under the brand.

Cisco's core hardware business doesn't really need HubSpot. Customers buy switches and routers through enterprise sales reps and channel partners on multi-year contracts. But Cisco has been pushing hard into software and SaaS, and that's where HubSpot lives.

The biggest example is Cisco Spaces, a cloud platform that turns physical buildings into smart spaces by tapping into Cisco hardware. It has digitized over 12 billion square feet of buildings and is one of the fastest-growing software products at Cisco. The Spaces team uses HubSpot to run customer adoption at scale, segmenting customers by license tier and usage behavior, then sending automated email journeys and in-product nudges to drive feature activation.

It's a classic SaaS playbook running inside a hardware giant. Workflows in HubSpot Operations Hub enrich and score leads. Marketers map customer personas across IT, facilities, and line-of-business buyers, then run targeted campaigns for each. The goal is moving customers from basic usage to advanced features without requiring a human sales rep at every step.

Duo, Cisco's multi-factor authentication product acquired in 2018, runs a similar motion. Outbound sales reps use HubSpot for prospecting and lead qualification across Duo's SaaS pipeline. The Cisco XDR security product does the same for cybersecurity prospects.

The pattern across all three: when Cisco needs to run a software adoption funnel rather than a hardware sales cycle, HubSpot is the platform doing the work.

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SS&C Technologies

Financial Services & Healthcare Technology · Windsor, CT

SS&C is a Fortune 1000 financial services and healthcare tech company with 27,000+ employees and over 20,000 enterprise customers, including some of the largest banks, asset managers, and insurers in the world.

Their Corporate Site Runs on HubSpot
ssctech.com itself runs on HubSpot CMS. A $5B+ public company decided HubSpot was the right platform to host the corporate front door for 20,000 enterprise customers, which is a much higher-trust deployment than you usually see at this scale.

Every CTA on the site, including the main "Contact Us" button, runs through HubSpot's attribution system, which means SS&C is tracking every click back to a visitor cookie, attaching UTM parameters, and tying the action to a contact record. The lead capture forms, landing pages, and marketing workflows behind the public site all flow through the same platform. From first website visit to sales handoff, it's one system doing the work.

HubSpot as the Global Sales CRM
SS&C's Global Investor and Distribution Solutions unit runs HubSpot as its sales management system. It's the daily CRM for SDR teams across multiple international offices doing outbound prospecting and pipeline work.

It pairs with Loopio for bid management. When SS&C responds to an RFP, HubSpot tracks the deal and Loopio manages the response content. Together they cover the whole sales cycle, from first prospect touch to proposal submission to closed-won.

The Consultant Relationship Program
SS&C tracks 70+ consultancy firms and 240+ individual contacts in HubSpot, with every meeting, briefing, and engagement activity logged and reported monthly. A dedicated team owns the database and runs the entire program through it.

Why does this matter? Management consultants and industry advisors are the ones who tell large asset managers and insurers which technology platforms to evaluate. Win the consultants, and you win the deals downstream. So consultant relationships are one of the highest-leverage channels in the business, and SS&C is running that whole program out of HubSpot.

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Jack Henry

Financial Services · Monett, MO · HubSpot CRM, Marketing Hub, Sales Hub

Jack Henry is a financial technology company that builds the core software running about 7,500 community banks and credit unions in the U.S. If you bank with a community bank or credit union, there's a good chance Jack Henry's software is what you're actually using when you log in.

HubSpot powers Jack Henry's whole B2B sales motion. Marketing teams run lead nurture campaigns aimed at bank executives, segmented by product line like Account Origination, Lending, Digital Banking, and Payments. They also use HubSpot to capture leads at trade shows and credit union league events, then nurture those leads through follow-up campaigns afterward.

The more interesting angle is what happens after a bank signs. Jack Henry has a dedicated function focused on driving consumer adoption of features the bank has already paid for, things like online account opening, digital lending, and bill pay. The marketing team uses HubSpot to run email campaigns, paid search ads, social media ads, and display retargeting aimed at end consumers (the bank's customers) to push them to actually use these features.

That's a B2B2C motion, with HubSpot doing both halves. The first half sells the software to the bank. The second half drives adoption among the bank's account holders, segmenting by demographic and behavior, then running email and digital campaigns that improve usage rates.

The whole thing reflects what Jack Henry actually sells: not just banking software but adoption of banking software. HubSpot is the platform doing both jobs.

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Chime

Financial Technology · San Francisco, CA

Chime is one of the largest financial technology companies in the US, serving millions of members through its banking app. Chime Enterprise, its B2B division, sells earned wage access and financial wellness products to Fortune 1000 employers.

Their Help Center Runs on HubSpot
help.chime.com runs on HubSpot Service Hub. Millions of Chime members hit the help center every day with questions about deposits, transfers, disputes, and account access. HubSpot's knowledge base and ticketing system powers all of it.

Most fintechs at Chime's size run Zendesk or Salesforce Service Cloud for support. Chime picked HubSpot instead. That's a big call when bad support directly hits app store ratings, regulatory complaints, and member retention.

HubSpot Powers Chime Enterprise End-to-End
Chime Enterprise runs HubSpot as the core go-to-market platform. SDRs use it for outbound prospecting. Account executives selling into Fortune 1000 companies with 50,000+ employees use it to manage complex enterprise deals targeting CHROs, CFOs, Heads of Payroll, and Total Rewards leaders. The demand gen team builds campaigns on it across email, paid media, SEO, content, and ABM.

The interesting part is what Chime pairs HubSpot with. The ABM stack runs on 6sense or Demandbase for intent data and predictive analytics. Outbound prospecting goes through Outreach or SalesLoft. Paid media spans Google and LinkedIn. HubSpot sits in the middle pulling all of it together, and the demand gen team is also running AI-powered marketing automation through HubSpot, which is still a leading-edge use case.

There's a dedicated GTM Systems team managing HubSpot's CRM configuration, custom objects, workflows, integrations, and data quality full-time. They built the whole CRM from scratch on HubSpot when Chime Enterprise launched, picking it as the foundational platform for a brand-new business unit rather than migrating from something else.

HubSpot Is Doing Operations Work Too
HubSpot isn't just running sales and marketing for Chime Enterprise. It's running operations.

The ops team uses HubSpot to track redemption fulfillment for Chime Workplace rewards, manage customer service tickets, monitor SLAs with external partners, and build reporting dashboards on fulfillment performance. Inventory data, fulfillment data, and partner data flow into HubSpot through APIs and SFTPs from third-party vendors. That's HubSpot acting as an operational system of record, not a marketing tool.

The Partner Program Runs on HubSpot
Chime Enterprise's Partner Program Management function also runs on HubSpot. The program manager uses it to track partner feedback, monitor adoption trends, and coordinate product feature rollouts across marketing, product, and customer success teams.

That means HubSpot is the source of truth for cross-functional product launches at Chime Enterprise. When a new feature ships, the playbook for educating partners, tracking adoption, and gathering feedback all runs through HubSpot.

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Morningstar

Financial Services / Investment Research · Chicago, IL

Morningstar is one of the largest investment research firms in the world. 12,000+ employees, $369B in assets under management, and operations in 32 countries. Inside Morningstar sits Morningstar DBRS, one of the four largest credit rating agencies globally.

HubSpot Powers the Global Credit Business
Morningstar's Credit group, which includes Morningstar DBRS and Morningstar Credit, runs HubSpot as the primary marketing automation platform. The Credit business rates over 4,000 issuers and 60,000 securities and is one of the largest, fastest-growing units inside Morningstar.

HubSpot handles the entire martech stack for Credit: automation programs, lead scoring models, lifecycle frameworks, and the integration with Salesforce. Marketing data from ZoomInfo, paid media, and third-party sources all flows into HubSpot, and audience segmentation across the Credit business runs on it. When DBRS markets to issuers, asset managers, and banks, HubSpot is the system doing the targeting, the nurturing, and the handoff to sales.

The Same Pattern Inside Sustainalytics
The Credit group isn't the only part of Morningstar betting deep on HubSpot. Sustainalytics, Morningstar's ESG ratings arm, runs HubSpot across the entire customer lifecycle. It starts on the marketing side, where the platform handles campaign creation, lead nurturing, scoring, and CRM data integrity. Those same contacts then flow into customer success, where HubSpot becomes the system tracking relationships, churn signals, and upsell opportunities. And when those customers raise an issue, the support team picks them up in HubSpot too, handling client inquiries via chat, email, and phone through the same platform that captured them in the first place.

That's one HubSpot instance running an entire Morningstar subsidiary end-to-end, with the same contact record following the customer from first marketing touch through to support ticket.

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AML RightSource

Anti-Financial Crime & Compliance Services · Cleveland, OH

AML RightSource is the world's leading firm focused on anti-money laundering and financial crime compliance. 7,000+ employees, the industry's largest group of full-time compliance professionals, serving banks, fintechs, money service businesses, and corporations globally.

Their Corporate Site Runs on HubSpot
amlrightsource.com runs on HubSpot CMS. The company sells compliance services into banks and financial institutions, where every vendor gets vetted on security, data handling, and operational rigor. HubSpot still won the website.

The lead capture forms, landing pages, and marketing workflows behind the public site all flow through the same platform. From first website visit to sales handoff, one system does the work.

HubSpot Is Both the Website and the CRM
What makes AML RightSource's deployment unusual is that they run HubSpot as both their CMS and their sales CRM in the same instance. Most companies split those: one platform for the website, another for the sales pipeline. AML RightSource doesn't.

That means a prospect who lands on the site, fills out a form, and gets passed to an Inside Sales rep is moving through a single connected system the entire time. The website tracks them, marketing nurtures them, and sales picks them up without anything getting lost in a handoff between platforms.

Inside Sales Runs Through HubSpot at Volume
Inside Sales reps prospecting into banks, fintechs, crypto firms, and corporates run cadences of 100+ prospects per day through HubSpot. Every call, every email, every LinkedIn message gets logged in HubSpot, and the platform is the system of record for the entire outbound motion.

That same data feeds into the Sales Solutions function, which uses HubSpot to manage client proposals, onboarding plans, and the sales-to-delivery handoff. So a lead that starts on the website and gets qualified by Inside Sales ends up in the same HubSpot record that the solutions team uses to spin up the engagement.

Marketing Intelligence Built on HubSpot Data
AML RightSource has built out a dedicated Marketing Intelligence function whose entire job is generating reporting and insights from HubSpot data. They pull website analytics, campaign performance, and sales funnel data out of HubSpot to build dashboards for senior marketing leadership and the broader business. The same platform that runs the website and the CRM is also the source of truth for measuring everything the marketing organization does.

HCA Healthcare

Hospitals & Health Care · Nashville, TN · HubSpot CRM, Marketing Hub, Sales Hub, Operations Hub

HCA Healthcare is one of the largest hospital operators in the United States. They run 188 hospitals and over 2,400 sites of care across 20 states and the UK, and employ around 148,000 people.

The interesting thing about HCA isn't the hospitals. It's that HubSpot runs multiple B2B businesses HCA owns on the side. Three different HCA subsidiaries use it as their primary marketing and sales platform, each for a completely different audience.

The biggest is CereCore, HCA's IT services arm that sells technology services to hospitals outside the HCA network. They're actively migrating off Salesforce onto HubSpot, running CRM, Marketing Hub, Sales Hub, and Operations Hub all in one place. Reps prospect hospital IT executives, run lead scoring and automated workflows, and manage the full sales pipeline through to closed deal. The whole thing has to handle HIPAA compliance because the customers are hospitals.

The second is HealthTrust Workforce Solutions, HCA's healthcare staffing subsidiary. HubSpot runs both sides of the business out of one platform. On the B2B side, lead generation campaigns target hospital CHROs and procurement executives. On the recruiting side, the same platform powers social campaigns and content aimed at attracting nurses to fill those hospital placements.

The third is Valify, HCA's SaaS arm that sells cost analytics software to hospital supply chain teams. Sales reps use HubSpot for the entire pipeline, from cold prospecting through to closed deal. Marketing runs product launches and expansion campaigns through the same instance.

HCA's hospitals don't need a marketing funnel, but the IT services arm, the staffing arm, and the SaaS arm all do. HubSpot is the platform powering all three.

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Marathon Health

Hospitals and Health Care · Denver, CO

Marathon Health runs primary care clinics for big employers and unions across the country. Instead of sending workers to find a doctor on their own, companies hire Marathon to set up a health center at or near the workplace. They serve about 2.5 million eligible patients through roughly 630 client organizations, with more than 680 health centers in 41 states.

The interesting thing about Marathon is how deeply HubSpot runs their patient marketing. They are not just using it to send the occasional newsletter. HubSpot is the engine behind the campaigns that get patients to actually walk into the clinic, book the screening, and come back for follow-up care.

In practice, that means the marketing team builds out full email and text message journeys inside HubSpot, segments them by client, and translates them for patients who speak different languages. When a new employer signs on, Marathon spins up a fresh set of campaigns to introduce workers to their new clinic, and runs incentive programs and health challenges through the same system to keep people engaged over time.

HubSpot also powers the public-facing side of the business. The Marathon website itself is built on HubSpot's content tools, and the team uses pop-up offers and slide-in messages on the site to capture employer interest. One of those slide-ins is set to appear after a visitor scrolls halfway down the page or sticks around for five seconds, then it can keep reappearing on later visits if the person does not engage.

There is also a clear shift over time worth pointing out. A few years ago, Marathon was treating HubSpot mostly as a blogging and content tool for a small team. Today it sits at the center of a much bigger stack alongside Salesforce, 6sense, and Google Analytics, with senior leaders expected to use it for account-based campaigns aimed at specific employers, lead scoring, and pipeline reporting up to the executive team.

The through line is that Marathon uses one platform to handle two very different audiences at once. The same system that nudges a factory worker to schedule a physical is also running the campaigns that convince that worker's HR director to renew the contract.

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Infinx

Hospitals and Health Care · Austin, TX

Infinx helps doctors and hospitals get paid. When a patient leaves a clinic, there is a long, messy process of checking insurance, submitting the bill, and chasing down the payment. Infinx handles that whole process for healthcare providers using a mix of software and offshore staff. They work with more than 900 provider organizations across the United States, including physician groups, hospitals, pharmacies, and dental practices.

The interesting thing about Infinx is how they use HubSpot to turn their happiest customers into a sales team they do not have to hire.

The company is building what amounts to a customer advocacy machine, and HubSpot is the database that runs it. Each customer record gets tagged with what they have agreed to do, whether that is a case study, a reference call, a testimonial, or a survey response. So when a salesperson is trying to close a hospital in Texas, they can pull up a list of Texas hospital customers who have agreed to take reference calls and connect the two. HubSpot also sends the automated emails that keep the program alive, the invitations to participate, the survey reminders, the thank-you notes after a call.

What makes the approach unusual is the AI layer wrapped around it. Instead of having a marketer manually mine customer calls for good quotes, Infinx is feeding meeting transcripts, survey responses, and customer success notes into AI tools that pull out stories, quotes, and return-on-investment numbers. Those snippets become the raw material for case studies, LinkedIn posts, short videos, and one-page sales sheets, all distributed through HubSpot campaigns.

The same system also feeds the renewal side of the business. When it is time to talk to an existing customer about expanding their contract, the account manager can pull a kit of proof points out of HubSpot to bring into the meeting. And when survey responses come back negative, the team uses AI to flag accounts that might be at risk of leaving so someone can intervene before the renewal date.

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MB2 Dental

Hospitals and Health Care · Carrollton, TX

MB2 Dental is a partnership organization for dentists. When a dentist owner wants to keep running their practice but offload the back-office headaches like accounting, hiring, marketing, and procurement, they sell a stake to MB2 and get those services in return. The company is based in Carrollton, Texas and supports nearly 800 practices owned by more than 786 dentist partners across 45 states.

The interesting thing about MB2 is that HubSpot is not just their marketing tool. It is the system they use to buy dental practices.

MB2 grows by acquiring roughly 100 new practices a year, and every prospective dentist partner moves through HubSpot from first contact to closed deal. Leads come in, get conflict-checked against existing relationships, get assigned to a regional team, and get tracked all the way to the "discovery day," which is the in-person visit where a dentist tours headquarters before signing. The pipeline materials reviewed in the weekly deal meeting are pulled straight from HubSpot.

To keep that machine running, MB2 has a dedicated administrator whose entire job is HubSpot. They build custom data fields for things like deals, payments, and tickets, manage who can see what, set up integrations with tools like Outlook and Slack, and watch the monthly bill to make sure the company is paying for the right level of service. They are also expected to hold formal HubSpot certifications across the sales, marketing, and service products.

Alongside the acquisition pipeline, MB2 runs a separate program called the Carabelli Club, which is a membership group for dental partners. The same HubSpot setup powers email campaigns, webinars, landing pages, and nurture sequences aimed at growing that membership and bringing more dentists into the partnership.

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MyEyeDr.

Hospitals and Health Care · Vienna, VA

MyEyeDr. is a chain of eye care offices. You walk in, see the doctor, and pick out glasses or contacts in the same visit, and they take pretty much any vision insurance. They have grown to more than 800 offices across 28 states with a workforce of around 4,300 people.

Like MB2 Dental, MyEyeDr. uses HubSpot as the engine for buying its way to that scale. The company's growth team uses HubSpot to find and court independent optometrists, then convince them to sell their practice and join the chain.

In practice, the directors who handle this work are essentially salespeople for partnership deals. They build a target list of optometrists in the cities where MyEyeDr. wants more offices, then run cold email and letter-writing campaigns out of HubSpot to start a conversation. Every call, visit, and follow-up gets logged in HubSpot daily, because these conversations can stretch over years before a doctor is ready to sell, and the team needs to know exactly where each relationship stands when that moment comes.

The interesting wrinkle is that HubSpot here is doing something most companies use it for in B2B, but applied to acquisitions. The "leads" are doctors who own businesses MyEyeDr. wants to buy, the "deal stages" are steps in a multi-year courtship, and the conversion event at the end is a signed letter of intent rather than a purchase order.

Worth noting that for the patient side of the business, MyEyeDr. uses a different system called Braze to send appointment reminders, reorder nudges, and promotions. So they are running two parallel marketing engines: HubSpot to grow the company by acquiring doctors, and Braze to keep patients coming back once those doctors are part of the network.

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Walmart

Retail & eCommerce Marketplace · Bentonville, AR

Walmart is the world's largest retailer, and its Marketplace platform, which enables third-party sellers to list products on Walmart.com, runs one of the more sophisticated HubSpot deployments at enterprise scale. Walmart has built a centralized HubSpot operation that spans the entire seller lifecycle, from first contact through onboarding, activation, and long-term retention.

HubSpot Meetings: Booking Calls with Marketplace Sellers
Walmart uses HubSpot Meetings as the scheduling layer for their seller-facing business development team. Prospective sellers book time directly through HubSpot's native meeting links, keeping every interaction tied to a contact and deal record in the CRM from the very first touch.

Seller Nurture and Onboarding Automation
HubSpot powers Walmart's mass email campaigns, webinar sequences, and automated nurture programs across the seller funnel. Two programs in particular rely heavily on HubSpot: their re-engagement sequences for sellers who registered but never went live, and their post-launch communication programs that guide newly active sellers toward adopting Walmart Fulfillment Services, pricing tools, and promotional opportunities.

HubSpot and Salesforce: A Deliberate Split
Walmart runs HubSpot and Salesforce in tandem with a clear division of labor. Salesforce owns pipeline management, lead routing, territory logic, and CRM data governance. HubSpot owns the outreach and marketing automation layer, including email campaigns, nurture sequences, meeting scheduling, and seller engagement programs. The two systems are kept integrated and coordinated through the centralized HubSpot team rather than managed independently.

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British American Tobacco

Consumer Goods (Reduced-Risk Products) · London, UK · HubSpot CRM, Marketing Hub, Email Marketing, Workflows

British American Tobacco is one of the largest consumer goods companies in the world, and they're in the middle of a big strategic shift. They're moving away from cigarettes and toward what they call "reduced-risk" products, things like vapes, nicotine pouches, and heated tobacco devices sold under brand names like Vuse, Velo, and glo. They sell in over 180 countries.

The interesting thing about BAT and HubSpot is that selling these new products requires something the company has never really had to do before: talk directly to consumers. With cigarettes, the customer was the corner store. With a Vuse vape, the customer is the actual person using it, and BAT needs a way to reach them, support them, and keep them coming back.

That's the job HubSpot does at BAT. It runs the full consumer relationship: audience segmentation, email campaigns, SMS, marketing automation, A/B testing, and even the call centers that handle inbound and outbound calls for Vuse and Velo customers. Customer service agents work directly inside HubSpot to log conversations, route complaints, and follow up on surveys.

What makes the setup unusual is how technical it gets. HubSpot is wired into more than a dozen Shopify storefronts and the Adobe Experience Manager website platform, with Salesforce and other tools sitting alongside it. The integration is deep enough that BAT hires dedicated business analysts whose entire job is keeping these consumer platforms talking to each other. One recent role was specifically built around a global app for one-to-one consumer engagement that runs on HubSpot.

The deployment also reaches into loyalty programs and reward fulfillment. The team uses HubSpot to run loyalty mechanics, build personalized segments based on customer behavior, and coordinate with vendors to ship physical rewards to customers who redeem points. It's not just a marketing tool. It's the backbone of how BAT keeps people engaged with the brand after they buy.

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Camping World

Retail · Chicago, IL

Camping World is the country's biggest RV retailer. They sell new and used campers, run service centers that fix them, and stock parts and gear for people who actually use their RVs. They have dealerships across the country and around 7,600 employees.

Camping World also owns a separate business called Good Sam, which started as a roadside assistance club for RV owners and has grown into a network of campgrounds and travel services. The interesting thing about Good Sam is that they use HubSpot as a sales engine to recruit campground owners into their network, the same way a software company would use it to chase enterprise customers.

In practice, Good Sam runs a small inside-sales team out of Chicago that prospects mom-and-pop campground operators across the US and Canada. Junior reps work the top of the funnel, sending cold emails, making calls, and qualifying inbound interest, then book meetings for senior reps who actually close the deal. Every call, email, and follow-up gets logged in HubSpot, and the senior reps are expected to manage a regional territory and hit a 30 percent close rate on the marketing and advertising packages they sell to campgrounds.

The newer twist is a program called Overnight Stays, which recruits people to host RV travelers on their property, somewhat like a campground version of a home-sharing app. Good Sam uses HubSpot to manage that recruitment too, with a coordinator who handles inbound interest, runs outbound campaigns to potential hosts, qualifies them against a checklist, and hands the promising ones to a senior manager to onboard.

So Camping World is using HubSpot to run two very different motions at the same time. The retail side uses it for content and social, while the membership and campground side uses it the way a B2B software company would, to find small business owners, build relationships with them over time, and sell them into a network.

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Spreetail

Retail · Lincoln, NE

Spreetail buys products from brands and sells them on Amazon, Walmart, Target, Home Depot, and other big online stores. The brand ships its goods to one of Spreetail's seven warehouses, and Spreetail handles the listings, the ads, the shipping, and the customer service. They have around 870 employees and ship next-day to roughly 80 percent of the US population.

The interesting thing about Spreetail is that for them, "leads" are not buyers. They are brands. The whole job of their HubSpot setup is to find consumer product brands, convince them to let Spreetail sell their stuff online, and then track that relationship over time.

In practice, the team starts by mining tools like Helium10, Keepa, and SmartScout to find brands that are doing well on Amazon but could be doing better. Researchers based in Manila and Bogotá pull those brands into HubSpot, enrich the records with contact information, and build pitch decks tailored to each one. Sales reps in the US then work that pipeline, with junior reps booking meetings through cold calls and LinkedIn outreach, and senior reps showing up in person at industry trade shows to close.

What makes this setup unusual is how much of the heavy lifting happens before a salesperson ever picks up the phone. Spreetail has built a mini research operation around HubSpot, with dedicated analysts whose job is to keep the database clean, score leads, and run targeted campaigns at brands that match the ideal customer profile. They even hired a dedicated specialist whose only job was customizing and maintaining HubSpot itself, building workflows and custom features for the sales team.

The ad side of the business is wired into the same system. Spreetail runs tracking pixels from Google, Facebook, and LinkedIn on its website, and when a brand fills out a HubSpot form to express interest, that submission gets reported back to Google and Facebook as a conversion. So the marketing team can see exactly which Google search ad or LinkedIn campaign produced the brand that eventually signed a deal, and shift their budget toward whatever is actually working.

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Atlas Copco

Industrial Equipment · Stockholm, Sweden · HubSpot Marketing Hub, Sales Hub, Meetings, Email Marketing

Atlas Copco is a Swedish industrial company with around 35,000 employees that makes the kind of equipment most people never see but that keeps factories running. Things like air compressors, vacuum pumps, industrial drills, and assembly tools. They sell to manufacturers in pretty much every industry: electronics, food and beverage, medical, energy, you name it.

The most interesting thing about how Atlas Copco uses HubSpot is that it's the engine running their inside sales operation across dozens of countries. They've built what is essentially a multilingual outbound sales factory, with reps cold-calling prospects in Italian, Greek, Romanian, German, French, and other languages, and HubSpot is where every one of those conversations gets tracked.

Here's how it works in practice. The reps run outbound campaigns to find new customers, qualify the ones that show interest, and pass the warm leads over to senior sales engineers who close the deals. HubSpot handles the lead generation, the email nurture sequences, and the inbound marketing campaigns that fill the top of the funnel. Then the reps work alongside SAP's Cloud for Customer system, which is where the actual deal-tracking lives once a prospect becomes a real opportunity.

That split is unusual and worth noting. Most companies pick one platform and run sales and marketing through it. Atlas Copco runs HubSpot for the marketing and early-stage selling and SAP for the rest, which means there's real engineering work involved in keeping those two systems talking to each other cleanly.

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Otis Elevator Co.

Elevator & Escalator Manufacturing · Farmington, CT · HubSpot Marketing Hub, CRM, Forms, Email Marketing, Landing Pages

Otis is the company that makes the elevators, escalators, and moving walkways in everything from local office parks to the Eiffel Tower and the Empire State Building. They have around 71,000 employees and around $14 billion in annual revenue.

HubSpot is the platform Otis uses to find new elevator business. The most specific example is elevator modernization. Otis runs digital campaigns aimed at building owners whose elevators are old enough to need an upgrade, with paid ads, SEO content, and social posts driving traffic to landing pages built in HubSpot. When a building owner fills out the form, the lead flows into the CRM, gets scored, and lands in front of a sales rep who builds the modernization proposal.

That same machine runs in 14 different country sites. Regional teams in Latin America, Europe, and elsewhere build their own local-language landing pages, email campaigns, and lead workflows in HubSpot, all feeding into one global pipeline. So a sales rep in Brazil pursuing a modernization deal in São Paulo is working the same system as a rep in Germany pursuing one in Munich.

HubSpot also handles trade show and event lead capture. Otis brings forms and landing pages to industry events, captures attendee information, and drops the leads straight into HubSpot for follow-up sequences. Every form submission, every campaign click, and every email open gets logged against the contact record.

The whole setup is connected to Power BI dashboards so leadership can see which campaigns are actually generating revenue. That's the through line: HubSpot is the system that turns digital marketing activity into elevator service contracts.

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Autoliv

Motor Vehicle Parts Manufacturing · Stockholm, Sweden · HubSpot Marketing Hub, Sales Hub

Autoliv is a Swedish company that makes the seatbelts, airbags, and steering wheels you find inside almost every major car brand on the road. They're the world leader in automotive safety, and their products save tens of thousands of lives every year.

The interesting thing about Autoliv and HubSpot is that the platform isn't powering their massive core business with the big car manufacturers. That side of the company runs on long-term contracts and deep engineering relationships that don't need a marketing funnel. Instead, HubSpot runs a newer, separate part of Autoliv called Mobility Safety Solutions, which sells safety products into different markets like commercial trucks, motorcycles, electric vehicles, and standalone safety components.

Inside that division, HubSpot does pretty much everything. Sales reps use it to manage their pipeline and track deals. Marketers use it to run email campaigns, build automated workflows, and capture leads at trade shows and live events. It's the system of record for both sides of the business.

What's worth noting is how seriously Autoliv treats the platform. They built out a dedicated CRM Strategist function whose entire job is to run HubSpot, train the sales team on it, integrate it with other internal systems, and report on the metrics that actually matter to leadership.

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Bosch

Industrial · Stuttgart, Germany · HubSpot Marketing Hub

Bosch is one of the largest industrial companies in the world. They employ roughly 413,000 people across more than 60 countries and do around €91 billion in annual sales. Most people know them for car parts, power tools, home appliances, and industrial equipment.

What's surprising is that a company this massive runs HubSpot as its core marketing automation tool for global teams. At Bosch's scale, the default would be Salesforce Marketing Cloud or Adobe. Instead, HubSpot is the system marketers and sales teams actually live in every day.

Inside Bosch, HubSpot runs the full marketing and sales motion. Marketers use it to plan and execute LinkedIn campaigns, Google Ads, SEO content, and lead nurture emails. They build landing pages, manage social media calendars, and capture leads at trade shows and live events. Once a lead comes in, sales reps work it in HubSpot's CRM, tracking the deal through every stage of the pipeline. Customer training and adoption programs also get logged there, so the same record follows a customer from the first marketing touch all the way through onboarding.

This isn't happening in just one division. HubSpot runs across multiple independent Bosch business units, from Bosch Rexroth's industrial automation arm to Diablo Tools to ELPRO, the life sciences monitoring business. One shared platform across very different parts of the company.

HubSpot also connects to Bosch's product configurator, the system sales teams use to quote complex industrial products with thousands of possible configurations. The two work together so a sales rep can pull a quote together and have the full customer conversation tracked in HubSpot at the same time. The whole setup is run by Bosch Global Software Technologies, the company's 4,000-engineer software subsidiary, which handles data maintenance, integrations, and second-level support for HubSpot users worldwide.

ManpowerGroup

Staffing & Workforce Solutions · Milwaukee, WI

ManpowerGroup is a workforce solutions company with around 70,000 employees whose brands, including Manpower, Experis, and Talent Solutions, connect organizations with workers across more than 80 countries. HubSpot is part of the day-to-day toolkit across both marketing and sales.

On the marketing side, HubSpot is the named automation platform for the Experis brand, used for email campaigns, candidate outreach, lead generation, and campaign performance tracking. The analytics team uses it alongside Microsoft Dynamics and Snowflake to build attribution dashboards and measure what's working.

That same platform extends into sales. Business development reps use HubSpot as a daily outreach tool to connect with prospects alongside Outreach.io and LinkedIn, events marketing tracks leads and measures event ROI through HubSpot, and sales reps use HubSpot Meetings to schedule calls with prospective clients.

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Endava

IT Services and IT Consulting · London, UK

Endava is a tech consulting company. Big businesses hire them to build software, modernize old systems, and figure out how to use technology to grow. They have around 9,600 employees, mostly engineers spread across offices in Europe, Latin America, and Asia, and they sell their work to enterprise clients in industries like banking, retail, travel, and government.

The interesting thing about Endava is how they have organized HubSpot around industries instead of geography. Most companies that operate in dozens of countries would split their marketing team by region. Endava splits theirs by vertical, with separate teams chasing retail clients, supply chain clients, travel clients, energy clients, and government clients, all running their own campaigns out of the same HubSpot instance.

In practice, that means each industry team owns a slice of the funnel. They build the email lists, write the landing pages, and run the paid ads aimed specifically at, say, retail executives. When someone fills out a form on the Endava site, HubSpot routes that lead to the right industry team based on what they downloaded or which campaign brought them in. The same platform handles webinars, podcasts, and the logistics around physical events like trade shows, with marketers in offices across Romania, Slovenia, and Moldova all working off the same playbook.

The website itself is built on HubSpot's content management system, which means the same platform that runs the campaigns also publishes the pages those campaigns point to. When a marketer launches a new retail-focused push, they can spin up a landing page, embed a form, and connect it to an email sequence without ever leaving HubSpot. That tight loop between web pages, forms, and follow-up emails is part of why a small marketing team can keep up with five different industry verticals at once.

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Altron

IT Services and IT Consulting · Johannesburg, South Africa

Altron is a South African technology company. They sell cloud services, software, hardware, and related consulting to businesses, mostly in South Africa but also in five other countries. They have around 1,800 employees and are organized into seven different business units that each focus on a specific slice of the market.

The interesting thing about Altron is how they use HubSpot to coordinate selling across all those business units at once. The company resells cloud services from Amazon, Microsoft, Google, and Huawei, and each cloud platform has its own dedicated business development manager who runs a pipeline through HubSpot.

In practice, that means a single deal might involve a customer who needs a mix of Amazon hosting, Microsoft software, and a Google data tool, and the relevant managers can each see and update the same opportunity in HubSpot. The platform is also where they track how much each customer is actually spending on cloud services month over month, so the team can spot customers who are overspending and recommend cheaper pricing plans before the bill becomes a problem.

The website itself runs on HubSpot's content management system. That matters because the marketing team uses the same platform to publish landing pages for the cloud business, capture leads through forms, run paid Google ads, and feed those leads directly into the same pipeline the business development managers are working. There is no handoff between a website tool and a sales tool, it is all one system.

The ads side is wired into the same setup. Altron runs multiple tracking pixels from Google, Facebook, and LinkedIn on its website, and when someone fills out a form to ask about cloud services, that submission gets reported back to Facebook as a conversion. So the team can see exactly which Facebook ad or LinkedIn campaign produced the lead that turned into a deal, and shift their ad spend toward whatever is actually working for each business unit.

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Core42

IT Services and IT Consulting · Abu Dhabi, UAE · HubSpot CMS, Marketing Hub, CRM

Core42 is a cloud and AI infrastructure company based in Abu Dhabi. They build the sovereign cloud platforms and high-performance computing systems that governments and large enterprises use to run AI workloads in regulated industries like banking and defense.

What makes Core42 interesting is what they're selling through HubSpot. Sovereign AI infrastructure deals run into the millions, with 12+ month sales cycles across buying committees of CIOs, ministers, and defense officials.

In practice, the marketing team uses HubSpot to track every touchpoint a potential customer has with Core42, from a Google Ads click on a banking-sector landing page to a webinar registration to a contact form submission. Each lead gets scored based on engagement signals, then handed off to sales once it crosses a threshold. Marketing-qualified leads flow directly into Salesforce for the sales team to work, with HubSpot still tracking the campaign attribution in the background.

The team also runs account-based marketing through HubSpot, picking specific government agencies and Fortune 500 enterprises as targets, then running customized campaigns at the people inside those organizations.

The website itself runs on HubSpot's CMS. The team builds landing pages, embeds forms, and runs A/B tests on headlines and layouts to figure out what gets a banking executive or defense procurement officer to fill out a contact request.

We analyzed which industries are most overrepresented among HubSpot users compared to our full dataset of 2 million company domains. Here is what the data shows.

Why we are not just ranking by popularity

Ranking industries by raw HubSpot user count gives you Software Development first, then IT Services, then Financial Services. Other sites do exactly this. Those industries have a lot of companies in general, so of course they have a lot of HubSpot users. Not interesting.... AT ALL.

The multiplier below answers what actually matters: a company in this industry is how many times more likely to be a HubSpot user than the average company across all 2 million domains we track.

Industries most likely to use HubSpot

Multiplier = how many times more likely a company in this industry is to use HubSpot compared to the average company across 2 million domains in our dataset.

What this tells us

Software Development tops at 9.6x, and this time it actually means something. A 9.6x multiplier means software companies adopt HubSpot at nearly ten times the rate of the average company. If a software company needs to do marketing, HubSpot is almost always the first serious tool they reach for.

Market Research at 5.8x and E-Learning at 4.9x both make sense. Both are content-heavy industries where educating buyers and nurturing relationships over time is central to how deals get done.

Financial Services at 4.4x is substantial for a non-tech industry. Fintech skews it upward, but traditional financial services firms are in the mix too.

Medical Equipment at 3.9x and Biotech at 3.7x are both surprises. Neither is an obvious marketing automation industry. But both sell through long, relationship-driven cycles to hospitals and clinicians, which HubSpot's inbound model maps onto well.

Marketing and Advertising Services at 3.5x each make complete sense. Agencies tend to use the tools they recommend to clients, and HubSpot has a strong agency partner program.

Analysis based on tech stack data across 2 million company domains analyzed by Bloomberry.com. Multiplier calculated as observed HubSpot adoption rate divided by expected adoption rate based on full dataset baseline. For those very technical, we ran Elasticsearch signfiicant terms aggregation queries on our index.

We analyzed companies currently using HubSpot products and broke them down by size. The results look quite different depending on which product you are looking at.

HubSpot Free CRM: the entry point

The free CRM is how most companies first encounter HubSpot. It costs nothing and takes minutes to set up, so it attracts a lot of very small companies just kicking the tires. 78% of free CRM users have fewer than 10 employees. That is not a customer base, that is a funnel.

Marketing Hub: where paying customers actually land

Marketing Hub has over 108,000 active company domains. The 2-10 employee bucket drops from 78% on the free CRM down to 19% here. Companies with 200 or fewer employees account for 86% of users. After 200 employees, adoption drops off sharply as companies move toward Marketo or Salesforce Marketing Cloud.

HubSpot's enterprise push in recent years has not really changed this picture yet, at least not in terms of raw customer count.

Service Hub, Content Hub, and Sales Hub: three very different products, three very different customers

When you look at HubSpot's other products side by side, the differences are striking. Each one has a distinct company size profile that tells you something about who is actually buying it and why.

Service Hub skews very small. Over half of its users have fewer than 10 employees, using it as a basic helpdesk, live chat, or knowledge base rather than a full support operation. Only 4 companies with 10,001+ employees use it.

Content Hub has the most even spread. It peaks at 11-50 but holds up across larger sizes, which makes sense since content and website needs exist at every company size.

Sales Hub reaches further up the size curve. With 40% of users in the 11-50 bucket and a healthier tail at larger sizes, it has better enterprise distribution than the other two. It also has the best 10,001+ representation of the three at 0.8%.

Analysis based on tech stack data analyzed by Bloomberry.com. Sales Hub figures are proxied via HubSpot Meetings (web + platform) usage, which is a feature of Sales Hub.

We analyzed which countries are most overrepresented among HubSpot users compared to our full dataset of 2 million company domains. Here is what the data shows.

Why we are not showing you a popularity ranking

Most sites will tell you the US has the most HubSpot users, followed by the UK, Canada, Australia. You have seen this list. It tells you about country size, not about HubSpot.

The more interesting question is which countries over-index for HubSpot , which are disproportionately more likely to use it relative to their overall presence in our dataset. The multiplier below answers exactly that.

Countries most likely to use HubSpot

Multiplier = how many times more likely a company from this country is to use HubSpot compared to the average company across 2 million domains in our dataset.

What this tells us

Finland tops the list at 5.9x. A Finnish company is nearly six times more likely to be on HubSpot than average. Norway sits right behind at 5.1x, with Sweden, Denmark, and Belgium all making the list. HubSpot has genuinely won the Nordics at a rate that goes well beyond their size.

Japan at 5.1x is the most surprising entry. US B2B SaaS tools typically struggle there due to language barriers and a preference for domestic software. Japan tying Norway here suggests HubSpot has made real inroads in a market that tends to resist foreign tools.

Israel at 3.9x makes complete sense. One of the densest startup ecosystems in the world relative to population. Startups adopt HubSpot early and Israel produces an outsized number of them.

The US sits at 4.2x, which is genuinely strong. It does not top the list because the multiplier corrects for size, but 4.2x confirms real depth in HubSpot's home market.

Analysis based on tech stack data across 2 million company domains analyzed by Bloomberry.com. Multiplier calculated as observed HubSpot adoption rate divided by expected adoption rate based on full dataset baseline.

We looked up the DNS records for 2 million websites to find out which email marketing tool each one was using. Here is what the data shows.

How we figured this out

Every time a company sets up an email marketing tool, they have to update something called a DNS record (example for Mailchimp). Think of it like adding a name to the return address on an envelope, so the post office knows the letter is legit. These records are publicly visible to anyone who knows where to look.

We looked up the DNS records for 2 million websites and checked which email marketing tool each one had set up. No guesswork, no surveys. Just the raw technical footprint each tool leaves behind.

The Results

Mailchimp is used by over 300,000 of the websites we checked. That is 41.8% of the entire market, and it makes sense when you think about it. Mailchimp has been around since 2001, it has a free plan, and setting it up takes about ten minutes. Every small business, blogger, and local bakery with a newsletter is probably on Mailchimp. It is the default choice when someone Googles "how do I send emails to my customers."

Brevo is the big surprise at number two. With 16% of the market and 115,030 domains, Brevo beat out both HubSpot and Klaviyo. You might not have heard of it because it only rebranded from Sendinblue to Brevo in 2023, but it has been quietly growing a huge user base, particularly in Europe. It offers a generous free plan and is considerably cheaper than HubSpot or Klaviyo at most price points. A lot of companies land on Brevo when they outgrow Mailchimp but do not want to pay HubSpot prices.

HubSpot comes in third at 15.1%. That might feel like a demotion given all the attention HubSpot gets, but context matters here. Where Mailchimp and Brevo are often just sending newsletters, HubSpot customers are usually running their entire marketing operation through it. Sales pipelines, landing pages, contact tracking, the works. So while HubSpot loses on raw domain count, it almost certainly wins on how deeply each customer relies on it.

Klaviyo at 13.1% rounds out a very tight middle pack. Brevo, HubSpot, and Klaviyo are separated by less than three percentage points. Klaviyo's story is largely an e-commerce one. It became the go-to email tool for online stores built on Shopify, and when e-commerce exploded, Klaviyo rode that wave. If you have ever gotten a "you left something in your cart" email from a small online shop, there is a good chance Klaviyo sent it.

Constant Contact (4.3%) is holding on but not growing. It was the Mailchimp of the 2000s, popular with small businesses and nonprofits. It still has that base, but it has not kept up with newer tools and the numbers show it.

Pardot at 3.9% looks small but do not write it off. Pardot is owned by Salesforce and almost exclusively used by big companies with big sales teams. The companies using it tend to be spending a lot of money on it, so their 3.9% of websites likely represents a much larger share of total dollars spent across the market.

The "others" bucket (5.9%) includes some interesting names. Marketo, ActiveCampaign, Kit (formerly ConvertKit), and Eloqua all live here. Marketo and Eloqua are enterprise tools that tend to hide inside large corporations. ActiveCampaign is popular with small businesses that want more power than Mailchimp without the price tag of HubSpot. Kit is a favorite among newsletter writers and independent creators.

The Bigger Picture

The email marketing world has quietly split into tiers. At the top, Mailchimp owns the mass market of small businesses and beginners. In the middle, Brevo, HubSpot, and Klaviyo are in a tight three-way race for growing companies that need more than just a newsletter tool. They are all within a few percentage points of each other and all moving fast.

The most interesting story here is Brevo. It barely registers in most industry conversations, yet it has more customers than HubSpot by this measure. It is winning on price and simplicity in markets, especially outside the US, where HubSpot's cost is a barrier. Whether it can hold that position as HubSpot and Klaviyo keep investing is the question worth watching.

Analysis based on SPF and DKIM DNS record inspection across 2,000,000 publicly accessible domains. Each domain was attributed to a single provider based on its primary email authentication setup. Data collected and analyzed by Bloomberry.com.

In March 2026, I polled 972 sales leaders to find out what CRM their company actually runs. Here is what the data shows for HubSpot.

The Poll

I wanted a ground-truth answer to a question that comes up constantly in sales tech research: which CRM is actually winning among mid-market companies? Not based on analyst reports or vendor press releases, but straight from the people running sales teams day to day.

I surveyed 972 sales leaders on LinkedIn in March 2026, asking a single question: what is your company's main CRM? The respondents skewed squarely toward the mid-market. 44% came from companies with 51 to 200 employees, another 18% from 201 to 500, and 18% from the 11 to 50 range. Only about 16% came from companies with more than 500 employees.

The Results

HubSpot is essentially tied with Salesforce in the mid-market. Of the 972 respondents, 397 (41%) named HubSpot as their primary CRM -- just 22 companies behind Salesforce's 419. At this sample size, that is a statistical tie. Anyone claiming Salesforce has definitively "won" the mid-market is not looking at the data.

Recognizable HubSpot shops in the sample include Zapier, Kahoot, Bitwarden, Glowforge, Factorial, FlutterFlow, GitKraken, Hack The Box, CoinGecko, DataSnipper, Clearstory, BizzyCar, UpGuard, doola, Unstructured, Rinsed, Leadinfo, and Flowcode. That lineup tells a story: developer tools, fintech, edtech, AI infrastructure, vertical SaaS, and consumer-adjacent companies that favor HubSpot's faster onboarding and more self-serve sales motion. Several of these are companies I dug into in detail above.

Salesforce came in first at 419 companies (43%), with a recognizable roster of its own: Seismic, Eventbrite, Deliveroo, Rippling, Toast, HackerRank, Pluralsight, Glean, AlphaSense, Betterment, SeatGeek, Notion, Superhuman, and Rakuten. Salesforce's list skews toward companies with more complex sales operations, larger deal sizes, and heavier customization needs.

The remaining 16% were split across no CRM at all (39 companies), Zoho (14), Pipedrive (10), and a long tail of Close, Copper, Attio, and others (80 combined).

What This Tells Us

HubSpot has genuinely caught Salesforce in the mid-market. A decade ago, Salesforce was the default and HubSpot was a marketing tool that happened to have a free CRM attached. That is no longer the case. Among companies in the 50 to 500 employee range, the two platforms are neck and neck.

The HubSpot buyer profile is distinct. Looking at the companies in this list, a pattern emerges: HubSpot tends to win at companies with more self-serve or product-led growth motions, technical buyer bases, and faster sales cycles. Salesforce tends to win where there are complex deal structures, large enterprise customers, and deep customization requirements. They are not really competing for the same buyer anymore -- they just happen to be counted in the same category.

HubSpot's lead likely shrinks as company size grows. Because this poll skewed toward 51 to 200 employee companies -- HubSpot's strongest band -- the near-tie likely overstates parity at larger company sizes. At 1,000+ employees, Salesforce's share almost certainly widens. But for the vast majority of growing SaaS companies, HubSpot is the first serious CRM they reach for.

Poll conducted by me in March 2026. n=972 sales leaders. Company size breakdown: 51-200 employees (44%), 201-500 (18%), 11-50 (18%), 501-1,000 (10%), 1,001-5,000 (6%). Respondents selected from a list of CRM options and could indicate "No CRM" if applicable.

If you sell HubSpot consulting, build integrations, or compete with HubSpot, you need a way to find companies actively using it. Buying a list from ZoomInfo works but is expensive and often stale. There are better approaches. We wrote a full guide here, but the short version is below. These are all techniques we used to compile the list of Hubspot customers above. If you don't want to give us any money (and have the time to do this), just do the do the below techniques.

1. Search site:hs-sites.com in Google to find HubSpot CMS users. HubSpot's CMS hosts customer websites on the hs-sites.com domain. Searching site:hs-sites.com in Google returns thousands of public sites. Subdomains are often just a HubSpot Portal ID - click through to identify the company from the page title, logo, or footer. You can narrow by vertical: site:hs-sites.com "SaaS" or site:hs-sites.com "healthcare".
2. Join HubSpot Slack communities and lurk in intro and support channels. The HubSpot Developer Slack, Solutions Partner Slack, and HubSpot for Startups Slack are active communities where users troubleshoot real implementations using their real names. Watch channels like #hs-get-started, #hs-workflows, and #hs-crm for people actively working through problems. Most people on Slack use their real name, so you can Google them on LinkedIn if they have a relatively uncommon name and send an invite :)
3. Use Clay or Databar with your own OpenAI key to detect HubSpot at scale. Two technical signals confirm HubSpot usage: the presence of _spf.hubspot.com in a company's DNS SPF records, and HubSpot's tracking JavaScript (hs-analytics.net) on their website. Run these checks via Clay or Databar using your own OpenAI API key for pennies per lookup - or write a simple Python script to check both signals for free.
4. Detect HubSpot Service Hub via support subdomain CNAMEs. Companies using HubSpot Service Hub often point subdomains like kb.company.com, support.company.com, or help.company.com to HubSpot via CNAME records containing "hubspot" or "hs-sites." Check these CNAMEs for your target account list using Clay, Databar, or a short Python script.
5. Scrape HubSpot Partner Directory reviews. The HubSpot Partner Directory lists agencies with client reviews. While the UI only shows first name and last initial, the underlying API returns the full company name of each reviewer (you'll see in the Network Tabs in Chrome!). Find agencies that serve your target market, inspect the network requests, and extract the companyName field from the review data. Better yet: filter for 1–3 star reviews. Those are confirmed HubSpot users who had budget for an agency and are now unhappy with them - about as warm a lead as exists if you offer HubSpot consulting or migration services.
6. Search LinkedIn for INBOUND conference attendees. HubSpot's annual INBOUND conference draws tens of thousands of power users. People post about attending on LinkedIn, making them searchable. Try searches like site:linkedin.com/in "INBOUND" "HubSpot" or site:linkedin.com "attending INBOUND 2025". Each result gives you a named person, their company, and their title. Conference attendees are high-intent - INBOUND costs $500+ per ticket, so companies sending employees are deeply invested in the platform.
7. Search job postings on SMB-focused job boards - not LinkedIn or Indeed. Those platforms are flooded with recruiter spam. Instead, use Google site operators against ATS platforms where companies post directly. For SMBs: site:bamboohr.com "HubSpot" or site:workable.com "HubSpot". For tech startups: site:job-boards.greenhouse.io "HubSpot" or site:jobs.ashbyhq.com "HubSpot". For enterprises: site:myworkdayjobs.com "HubSpot". You can narrow further by Hub: site:job-boards.greenhouse.io "HubSpot Marketing Hub" returns only companies actively investing in that specific product.

The full guide with screenshots and specific search strings is at bloomberry.com/blog/how-to-find-companies-that-use-hubspot. Again, these are all techniques we use to compile the list of Hubspot customers, so if you hate giving people money, just write some code to do what we did :)

We dug into our own data to find which mid-size to small companies are using the most HubSpot products. It is a good way to see some proof that our data is accurate (relevant screenshots were taken), as well as discovering real customer stories on how companies are actually using HubSpot. We're not making stuff up :)

BizzyCar

Automotive SaaS — St. Peters, MO

BizzyCar is an AI-powered recall management platform for automotive dealerships - their software finds open recalls, contacts vehicle owners, and books service appointments automatically. They are one of the more all-in HubSpot adopters in this list, running CRM, chat, ads, their website, and support all inside a single HubSpot stack.

HubSpot CMS: Their Entire Website
bizzycar.com is built on HubSpot CMS. Their template assets are served directly from HubSpot's file system, meaning their marketing team manages pages, landing pages, and blog posts without leaving HubSpot. Every visitor interaction flows directly into their CRM.

HubSpot Marketing Hub: Google and Facebook Ads
BizzyCar runs paid acquisition on Google and Facebook with HubSpot tracking conversions on both. When a prospect submits a demo request, that conversion fires to both ad networks simultaneously - a clean closed-loop setup with no third-party tag management layer needed.

HubSpot Conversations: BizzyBee Chat
BizzyCar's site chat is branded as "BizzyBee" - a nod to their bee logo - and styled in their signature yellow. The bot qualifies intent and prompts quiet visitors to leave an email for follow-up. It feels like a deliberate product decision rather than a generic bolt-on.

HubSpot CRM: A Lean Sales Team
BizzyCar runs 11 to 25 quota-carrying reps on HubSpot CRM. Their Account Executives are paid an $85k base with OTE north of $175k - a comp structure that signals they are selling meaningful contract values to dealership groups.

HubSpot Service Hub: Dealer Support Portal and Account Health
Their dealer support portal runs on HubSpot Service Hub. Beyond inbound support, HubSpot is also where their Dealer Relations team tracks account health, manages at-risk accounts, and runs quarterly business reviews. Support agents and customer success managers are working out of the same platform, which keeps post-sale friction visible across the whole team.

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DataSnipper

Audit Automation Software — Amsterdam, Netherlands

DataSnipper is an AI-powered audit and finance automation platform built inside Microsoft Excel, used by accountants and auditors at Big Four firms worldwide. Founded in Amsterdam in 2017, they have grown into one of Europe's fastest-growing B2B SaaS companies.

HubSpot Forms: Intelligent Lead Qualification
DataSnipper's demo form blocks personal email domains, collects job level and industry, and does a lot invisibly: three hidden UTM fields capture source, medium, and campaign automatically. Country and company size are auto-populated. And every submission silently stamps the contact with a hidden handraiser: true flag, marking them as sales-ready without any manual review step.

The job level field is a smart field - returning visitors who HubSpot already knows won't see it again. The industry dropdown leads with Accounting, Banks, Financial Services, Insurance, and Legal. That is the audit and compliance buyer profile, exactly who DataSnipper targets.

HubSpot Service Hub: Customer Knowledge Base
DataSnipper's knowledge base runs on HubSpot Service Hub. Auditors running complex Excel-based workflows need to look up specific functions, troubleshoot integrations, and understand how to tie evidence back to workpapers - all without filing a ticket.

HubSpot CRM: A European Sales Team
DataSnipper runs 51 to 100 reps on HubSpot CRM with compensation in Euros - one of the few European-headquartered companies here with a sales team this size. That puts them in the same bracket as UpGuard, which is notable for a company still primarily known in the audit software niche.

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Jane App

Healthcare Practice Management Software — North Vancouver, BC

Jane App is a practice management platform used by physiotherapists, chiropractors, mental health counsellors, and other allied health professionals to run their clinics. With around 700 employees and thousands of clinics relying on the product daily, Jane has built HubSpot into essentially every customer-facing function in the company.

HubSpot is Jane's primary CRM, deliberately chosen as the company scaled its go-to-market operations. The sales organization runs pipeline management, lead routing, and forecasting through it. The marketing team built their lifecycle programs - onboarding, nurture, upsell, and winback - on top of it. Customer success uses it for account health tracking and retention planning. The Senior Marketing Operations hire was brought on specifically to lead the HubSpot buildout as Jane's core revenue platform.

The depth goes further than most companies this size. HubSpot is one of the named core systems being wired into Jane's internal AI platform alongside tools like Looker, Snowflake, GitHub, and Jira - meaning it's not just a marketing tool but part of the operational fabric the engineering team is building around. Software developers integrate against it directly for internal tooling and customer support infrastructure.

For a company whose product helps healthcare practitioners spend less time on admin and more time with patients, it makes sense that they'd want their own internal operations running on a platform that ties everything together cleanly. HubSpot is that platform at Jane.

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Mambu

Cloud Banking Platform — Amsterdam, Netherlands

Mambu is a SaaS cloud banking platform used by banks, fintechs, lenders, and credit unions across 65 countries to build and launch financial products. Selling a core banking platform to regulated financial institutions is a long, complex process - and Mambu runs HubSpot as the marketing and CRM layer that manages that entire journey.

HubSpot handles audience segmentation, demand generation, nurture campaigns, email marketing, and performance reporting across Mambu's global marketing operation. It runs alongside Salesforce, with the two systems kept in alignment - HubSpot owning the marketing and top-of-funnel layer, Salesforce owning the sales pipeline. Regional marketing across APAC, LATAM, and Europe all operates out of the same HubSpot instance.

For a company selling to conservative enterprise buyers in financial services, having a clean, data-driven nurture engine matters more than it might in a typical SaaS market. Prospects don't move fast, and the ability to segment by persona, track engagement over long cycles, and deliver the right content at the right stage is exactly what HubSpot is being used for here.

FactSet

Financial Data & Analytics — Norwalk, CT

FactSet is an S&P 500 financial data and analytics company serving over 200,000 investment professionals worldwide. Its HubSpot deployment spans multiple layers of the business, from the public website through to sales CRM, making it one of the more comprehensive enterprise HubSpot implementations in financial services.

HubSpot CMS: The FactSet.com Website
FactSet runs factset.com on HubSpot CMS Hub Enterprise. They have dedicated developers focused specifically on using Hubspot for optimizing web page and landing page architecture, templates, forms, and workflows within CMS Hub.

HubSpot Meetings: Scheduling Across the Sales Team
FactSet's Irwin division, its investor relations software platform, uses HubSpot Meetings as the scheduling tool for its sales team. Individual account executives have personal HubSpot meeting links used to book discovery calls and demos directly with prospects, keeping every scheduled interaction tied to a contact record in HubSpot from the first touch.

HubSpot as the Irwin Sales CRM
For the Irwin business unit, HubSpot is the system of record for the entire sales org, not just a marketing tool. Account executives are required to log all activity, track opportunities, and forecast pipeline directly in HubSpot. This makes Irwin one of the cleaner examples of a B2B SaaS sales team running HubSpot as a full CRM rather than a secondary marketing layer alongside Salesforce.

HubSpot for Demand Generation and Event Marketing
Across FactSet's global marketing operation, HubSpot powers multi-channel demand generation campaigns, email nurture sequences, and lead tracking. The events team, which runs 50+ events per year across North America and Europe, uses HubSpot for registration tracking, lead routing post-event, and ROI reporting. Performance data from events flows back into HubSpot alongside the broader campaign attribution picture.

HubSpot Integrated into Salesforce
At the enterprise level, FactSet runs HubSpot as a managed application integrated inside Salesforce, sitting alongside tools like Tableau CRM and ActionGrid. Rather than operating as a standalone platform, HubSpot is wired into FactSet's broader CRM and revenue operations infrastructure, a sign of a mature, deliberate deployment.

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Worldpay

Payments Technology — Cincinnati, OH

Worldpay is one of the world's largest payment processors, handling billions of transactions annually for merchants across more than 175 countries. Its HubSpot deployment spans sales CRM, marketing automation, partner lifecycle management, web content, and revenue operations, making it one of the more comprehensive HubSpot implementations in the financial services sector.

HubSpot Meetings: Partner Sales Scheduling
Worldpay uses HubSpot Meetings for prospect and partner-facing scheduling, with sales and partnership teams running personal booking pages to set discovery calls and demos directly with software partners and merchants.

HubSpot as a Co-Primary CRM Alongside Salesforce
Worldpay runs HubSpot and Salesforce as co-equal CRM platforms rather than treating one as primary. Sales teams across the US, UK, and Australia are required to keep all client information, lead records, deal records, and pipeline KPIs accurate and complete in both systems simultaneously. This dual-CRM model, maintained consistently across geographies, points to HubSpot being deeply embedded in Worldpay's commercial operations rather than being a secondary or regional tool.

HubSpot as the Partner Marketing and Operations Platform
Worldpay uses HubSpot as the central platform for managing its partner ecosystem. This includes maintaining a centralized database of all software platform partners, running segmented campaign sends by partner status and offer relevancy, managing web forms and automated workflows, and powering the full partner lifecycle from acquisition through expansion. HubSpot workflows are used to route leads, trigger partner communications, and maintain data cleanliness across the partner base.

HubSpot CMS for Web and Landing Pages
Worldpay builds and publishes product landing pages and digital experiences directly in HubSpot alongside WordPress, indicating active use of HubSpot's CMS capabilities for demand generation web content.

HubSpot in the Integrated Revenue Tech Stack
HubSpot sits within a broader integrated stack alongside Salesforce, Marketo, Gong, 6Sense, Gainsight, and Snowflake. Data flows between HubSpot and these systems are maintained and optimized by dedicated revenue operations infrastructure, with HubSpot serving as both a data source and a campaign execution layer within that ecosystem.

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Allica Bank

Challenger Bank — London, UK

Allica Bank is a UK challenger bank built for established SMEs, offering business accounts, savings, commercial mortgages, and overdrafts. They are one of the more notable HubSpot users in this list: a regulated bank running its entire website and customer support operation on HubSpot's platform.

HubSpot Content Hub: Their Entire Website and Media
allica.bank is built on HubSpot Content Hub. All assets including brand videos are served directly from HubSpot's file system, meaning their marketing team manages the full site without leaving HubSpot. Every visitor interaction flows straight into their CRM.

HubSpot Conversations: Routing Before a Human Gets Involved
Allica's chat opens with three quick-reply buttons: business finance, savings, and existing customer support. Free-text input is disabled entirely, so every conversation starts with a clean routing signal before any agent gets involved. For a bank where a misrouted conversation has real consequences, that's a deliberate product decision.

HubSpot Service Hub: Customer Support Portal
Allica's support portal runs on HubSpot Service Hub and covers their full product range: online banking, business accounts, savings, overdraft, commercial mortgages, and accounting software integrations. The knowledge base is organized by product rather than topic, which maps to how their SME customers actually think about their banking.

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Allworth Financial

Wealth Management & Financial Planning — Folsom, CA

Allworth Financial is an independent financial advisory firm managing $25 billion in client assets across retirement planning, tax, investments, and estate planning. They use HubSpot for their website, lead capture, and Facebook advertising.

HubSpot Forms: Email Newsletter Signup
Allworth captures email subscribers through a HubSpot form embedded on their site. The form appears automatically after 7 seconds on the page - long enough for a visitor to show genuine interest before being asked for their email. Every subscriber goes directly into HubSpot, where the marketing team can follow up with content and nurture them toward a consultation.

HubSpot Marketing Hub: Facebook Ads
Allworth runs paid ads on Facebook with HubSpot tracking which ads lead to form submissions. That means when someone clicks a Facebook ad and signs up for a newsletter or requests a consultation, HubSpot tells Facebook about that conversion. Facebook uses that signal to find more people like them - improving the quality of future ad targeting over time.

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Antom

Global Payments Infrastructure — Singapore

Antom is a global payments platform from Ant International (the company behind Alipay), helping businesses accept payments across Southeast Asia, Latin America, Europe, and the Middle East. They use HubSpot Analytics on their main site and host their entire content hub on HubSpot.

HubSpot Analytics: Homepage Tracking
Antom loads HubSpot Analytics on antom.com, meaning visitor behavior on their main marketing site flows into HubSpot. Every page view, click, and session is tracked there, giving their team a complete picture of how prospects engage before they ever fill out a form.

HubSpot Content Hub: A Content Marketing Engine Targeting Global Merchants
Antom's blog at knowledge.antom.com is built and hosted on HubSpot Content Hub. The content strategy is squarely aimed at merchants looking to expand internationally - covering which payment methods work in Malaysia vs. South Korea, how to register a company in Thailand, how to reduce checkout drop-off, and in-depth market reports on gaming, e-commerce, and retail trends across Asia, Latin America, and the Middle East. It is essentially a market research resource for any company trying to grow internationally, built to attract exactly the kind of merchant that would eventually need Antom's payment infrastructure to do so.

Mike's Bikes

Bicycle Retailer — San Rafael, CA

Mike's Bikes is one of the largest independent bicycle retailers in the US, with stores across California and a growing e-commerce operation. They use HubSpot for customer support, live chat, and paid ad tracking across Google and Facebook.

HubSpot Service Hub: Customer Support Portal
Mike's Bikes' support portal runs on HubSpot Service Hub and covers the questions that come up most often when buying a bike online: order status, shipping, returns, assembly, size guides, loyalty points, and gift cards. For a retailer where the purchase is high-consideration and customers often have follow-up questions after ordering, a self-service portal keeps support volume manageable without hiring more staff.

HubSpot Conversations: Live Chat with a 5-Minute Response Promise
Mike's Bikes runs HubSpot live chat on their site, configured to tell visitors upfront that they typically respond within 5 minutes. If a visitor types a question and no agent is immediately available, the chat prompts them to leave an email so the team can follow up. The chat is also wired into their knowledge base, so relevant support articles can surface inline before a human needs to get involved.

HubSpot Marketing Hub: Google and Facebook Ads
Mike's Bikes tracks conversions from both Facebook and two separate Google Ads accounts through HubSpot. Two Google accounts typically means they are running campaigns for different purposes - likely separating brand campaigns from product or shopping campaigns - and want to track the results of each independently inside HubSpot.

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Eastwood

Automotive Restoration Tools & Supplies — Pottstown, PA

Eastwood has been the go-to supplier for DIY automotive restoration since 1978, selling welders, paints, body tools, and rust treatments to classic car and hot rod enthusiasts. They run their entire customer support operation on HubSpot, with a chat widget and knowledge base wired together on the same platform.

HubSpot Service Hub: Customer Support Portal
Eastwood's help center runs on HubSpot Service Hub, covering order status, shipping, returns, product troubleshooting, store locations, and B2B accounts. Given that Eastwood sells technical products to hands-on DIYers who often have detailed product questions, the troubleshooting section does a lot of heavy lifting - keeping those questions out of the support queue entirely.

HubSpot Conversations: Categorized Chat Routing
Eastwood's chat greets visitors with five quick-reply buttons: Recent Orders, My Account, Product Questions & Support, Marketing & Promotions, and General Information. Like their knowledge base, the categories map directly to the actual reasons someone contacts an auto parts retailer. The chat is also linked to their knowledge base so articles can surface before a rep needs to respond. Free-text input is disabled, keeping every conversation cleanly categorized from the first message.

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True Brands

Beverage Accessories & Lifestyle Products — Seattle, WA

True Brands designs and distributes beverage accessories, barware, and gifting products under a portfolio of brands - Viski, Host, Collins, Twine, Foster & Rye, and others - selling wholesale to over 25,000 independent retailers including liquor stores, wine shops, breweries, distilleries, and gift retailers across the US. They run HubSpot as the CRM for a high-volume inside and outside sales operation.

HubSpot Marketing Hub: Facebook Ads
True Brands runs two separate Facebook pixels through HubSpot - one likely for their B2B wholesale audience (retailers, buyers) and one for consumer-facing campaigns. Running two pixels lets them track and optimize ad performance separately for each audience, so a campaign targeting liquor store owners doesn't get mixed up with one targeting home bartenders. Both conversion signals flow back into HubSpot, giving their team a unified view of which ads are driving wholesale account signups versus consumer interest.

HubSpot CRM: Running a High-Volume B2B Sales Team
True Brands' sales model is unusually call-intensive for a consumer goods company. Their inside sales reps work through 100 to 150 customer calls per day, managing a personal book of independent retail accounts while simultaneously prospecting for new ones. Every account interaction - orders, returns, follow-ups, outreach - runs through HubSpot. Their outside sales team covering territories across the US uses HubSpot alongside NetSuite ERP, with reps logging activity after in-store visits to liquor stores and gift shops. For a company selling to 25,000+ small independent retailers rather than a handful of national chains, keeping that many account relationships organized in a single CRM is what makes the whole operation run.

Weiler Abrasives

Industrial Abrasives Manufacturer — Cresco, PA

Weiler Abrasives is a family-owned global manufacturer of abrasive products - grinding wheels, cutting discs, wire brushes, and surface conditioning tools - serving metal fabrication, shipbuilding, and industrial production across 80+ countries. They are one of the more technically interesting HubSpot implementations on this list, using HubSpot Content Hub not just as a website but as the backbone of their entire product catalog.

HubSpot Content Hub: Their Entire Website and Product Catalog
weilerabrasives.com is built on HubSpot Content Hub, including their product finder - a browsable, filterable catalog of thousands of SKUs. Product data, images, and filter attributes (brand, application, compatible tool, diameter, material) are all stored and served directly from HubSpot's file system as structured JSON. In practice, this means when a welder on their site filters for a 2-inch silicon carbide strip disc for a die grinder, HubSpot is serving that result. Running a full industrial product catalog inside a marketing platform is an unusual architectural choice, and it means every product page view and filter interaction is tied to a visitor record in their CRM.

HubSpot Web Interactives: Multiple Embedded Widgets
Weiler runs three separate HubSpot web interactive widgets on their homepage, each appearing 7 seconds after page load. Rather than a single pop-up, they've built distinct components for different visitor types - likely distributors, end users, and application engineers - giving each a different experience from the same platform.

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Pennington

Lawn, Garden & Wild Bird Products — Madison, GA

Pennington has been one of the largest grass seed and lawn care brands in the US since 1945, selling grass seed, fertilizers, soil amendments, and wild bird food through retailers like Lowe's and Home Depot. They use HubSpot Marketing Hub to run email marketing and newsletter automation to their consumer base.

HubSpot Marketing Hub: Segmented Email Newsletter
Pennington's newsletter signup form asks subscribers to choose which topics they want to hear about: lawn care, flower and vegetable gardening, wild birds, and pest management. A subscriber who only cares about wild bird food won't receive lawn care emails. The form also collects zip code and country, which matters for a product where what you buy depends entirely on where you live - the right grass seed for Georgia is wrong for Minnesota. Every subscriber goes directly into HubSpot, where Pennington can send regionally relevant, interest-specific emails rather than blasting their entire list with the same message.

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Brimar Industries

Safety Signs & Industrial ID Products — Garfield, NJ

Brimar Industries is a PE-backed manufacturer and e-commerce operator selling safety signs, pipe markers, traffic signs, and crowd control equipment through a network of branded sites including SafetySign.com, PipeMarker.com, and TrafficSign.com. Founded in 1988 and acquired by Blue Point Capital in 2021, they run HubSpot as the CRM and operational backbone across their sales and marketing organization.

HubSpot CRM: The Sales and Marketing System of Record
Brimar runs HubSpot as the system of record across their entire go-to-market operation, with the CRM connected to their ERP and e-commerce platforms. Their inside sales team uses HubSpot for pipeline management, email sequencing, and quote-to-order workflows, while their marketing team tracks campaign attribution back to closed orders. For a manufacturer that sells primarily through its own e-commerce sites - SafetySign.com, PipeMarker.com, TrafficSign.com - having every customer interaction tracked in one place gives the sales team a clear view of which products, channels, and campaigns are driving revenue, and makes it straightforward to follow up on RFQs, abandoned carts, and lapsed accounts.

Gateway for Cancer Research

Nonprofit / Cancer Research — Chicago, Illinois

Gateway for Cancer Research is a Chicago-based nonprofit that has funded over 248 cancer clinical trials since 1991, directing 100% of donor contributions toward Phase I and Phase II research.

HubSpot runs a meaningful slice of their donor-facing infrastructure. Their email newsletter signup is powered by a HubSpot form, collecting subscriber addresses for ongoing donor communications. Their donation page goes further, running entirely on HubSpot Payments. Donors choose between one-time and monthly giving, select a preset amount ($34, $238, $476, or $1,020) or enter their own, and complete checkout through a HubSpot-hosted flow that accepts both card and ACH bank transfer.

The donation form also collects cancer designation, tribute information, an option to make the donation anonymous, and an option to mail a tribute card on the donor's behalf. The whole giving experience, from email capture to checkout, lives inside HubSpot rather than being spread across a mix of third-party fundraising tools.

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