Companies that use Act-On

Source: Analysis of Linkedin bios of 938 companies that use Act-On

I noticed Act On's typical customers are predominantly service-based businesses and organizations focused on connecting with customers or stakeholders. These include destination marketing organizations promoting tourism, staffing and recruitment firms, insurance agencies and financial services companies, equipment rental businesses, retailers, manufacturing companies selling B2B products, and various professional services firms. What struck me is how many are in "middleman" roles, connecting suppliers with customers, talent with employers, or visitors with destinations.

These are primarily mature, established companies rather than startups. The employee counts cluster heavily in the 11-50 and 51-200 ranges, with very few showing funding activity. When funding is mentioned, it's often private equity rather than venture capital. Many explicitly state their founding dates from the 1980s, 1990s, or even earlier. These are profitable, stable businesses focused on operational excellence rather than hypergrowth.

Source: Analysis of tech stacks from 938 companies that use Act-On

I noticed that Act On users tend to be B2B companies with sophisticated marketing operations and a strong focus on enterprise-level digital presence. The combination of tools like Microsoft Exchange Online appearing in 269 companies, alongside LinkedIn Ads in 84 companies, tells me these are established businesses investing heavily in professional marketing channels rather than consumer-focused platforms.

The pairing of Act On with Oktopost is particularly revealing. While only 12 companies use both, they're 514 times more likely to appear together, which suggests these companies prioritize B2B social media management at scale. Similarly, the strong correlation with LinkedIn Ads makes perfect sense. These companies are running targeted campaigns on the most professional social network while using Act On for marketing automation to nurture those leads. The presence of Simpli.fi, a programmatic advertising platform, indicates they're also investing in display advertising, creating a multi-channel acquisition strategy that funnels prospects into their automation workflows.

The full stack reveals marketing-led organizations in growth or mature stages. These aren't early-stage startups experimenting with free tools. The prevalence of enterprise solutions like Akamai for content delivery and Microsoft Exchange Online for email infrastructure shows they have the budget and complexity that demands reliable, scalable systems. They're likely mid-market to enterprise companies with dedicated marketing teams running campaigns across multiple channels, then using Act On to automate follow-up, scoring, and nurturing.