Companies that use Klaviyo (marketing, analytics, service)

Jump to company

Dr. Martens Lucky Strike Entertainment Giant Tiger Tonal CorePower Yoga

We dug into our own data to find out how the biggest brands are using Klaviyo. Here are some examples of big companies using Klaviyo.

Dr. Martens

Retail — London, England

Dr. Martens is a British footwear brand founded in 1960, now operating in over 60 countries. Known for its 1460 boot and subcultural roots, Dr. Martens sells direct-to-consumer across retail and ecommerce globally.

Dr. Martens uses Klaviyo as its primary email and CRM platform across the Americas and EMEA. In the Americas, Dr. Martens runs full lifecycle and broadcast programs in Klaviyo covering email and SMS, with segmentation driven by a customer data platform. In EMEA, Dr. Martens manages campaign execution, lifecycle automation, A/B testing, and transactional emails for 10 regional markets out of a single Klaviyo setup.

On-site, the depth of Dr. Martens' Klaviyo usage is hard to miss. Their US site runs a comprehensive signup infrastructure built entirely in Klaviyo: a general newsletter form offering 10% off, a sale page signup, a US retail signup page capturing email, name, birthday, and state, and a student discount popup on their student page. Their GDPR-compliant giveaway forms route entries into dedicated lists with privacy consent checkboxes built in.

What really stands out is how Dr. Martens handles collaborations. Every collab gets its own Klaviyo embed with its own source tracking — Supreme, Rick Owens, Nine Inch Nails, Metallica, Ganni, Marc Jacobs, Swarovski, Olivia Rodrigo, Tate, The Met, Warner Bros, Wacko Maria, and more — each form routing submissions back into the master list. Dr. Martens uses Klaviyo to build anticipation before a drop, capture interest during the campaign, and feed that data directly into their broader CRM program.

Lucky Strike Entertainment

Entertainment — Mechanicsville, Virginia

Lucky Strike Entertainment operates over 360 bowling and entertainment venues across North America under several brand names, including Bowlero, Lucky Strike, and AMF. The company also owns the Professional Bowlers Association.

Lucky Strike Entertainment runs Klaviyo as the CRM backbone across all three of its main consumer brands, managing flows, behavioral triggers, audience segmentation, and A/B testing across the full portfolio. Lucky Strike Entertainment also connects Klaviyo into third-party platforms via API and uses it alongside analytics tools like Looker to track and optimize campaign performance.

On-site, Bowlero, Lucky Strike, and AMF each have their own branded popup forms in Klaviyo, built from a shared template but deployed independently per brand. Each form fires on exit intent, scroll, and delay triggers, suppressed on booking and purchase pages, and routes submissions into a shared list before redirecting visitors to a lane reservation page with a promo code.

For a company running 360+ venues across multiple brands, the setup shows Klaviyo operating as a shared infrastructure layer, not just a tool for one property.

Giant Tiger

Retail — Ottawa, Ontario

Giant Tiger is a Canadian discount retailer with over 260 stores across the country, each locally owned and operated by a franchise partner. The company has been helping Canadians find low prices on everyday essentials since 1961.

Giant Tiger's entire email program runs through Klaviyo. Weekly promos, transactional emails, lifecycle flows, the works. They segment by region and store so customers only get content relevant to what's actually available near them.

Giant Tiger's lifecycle side is fully built out too. They run onboarding, re-engagement, retention, upsell, and win-back flows in Klaviyo, with A/B testing on timing, content, and messaging throughout.

On-site, Giant Tiger uses Klaviyo's form builder pretty heavily. Product and collection page flyouts promote specific campaigns, with separate desktop and mobile versions and full English and French variants. Giant Tiger's GT VIP contest entry forms run through Klaviyo as well, capturing email, phone, and postal code and routing submissions into dedicated lists. Even Giant Tiger's store-level flyer signup forms, where customers subscribe to updates tied to a specific store location, are built and served through Klaviyo.

Tonal

Wellness & Fitness — San Francisco, California

Tonal makes a wall-mounted AI strength training system with adaptive weights, personalized coaching, the whole thing. They sell direct-to-consumer in the US, Canada, and a handful of international markets.

They're running Klaviyo for email and SMS, with Salesforce handling the broader CRM side and Shopify and Rudderstack feeding data in. On the lifecycle side, they've built out automation for onboarding, re-engagement, and churn across email, SMS, push, and in-app.

They've also rolled out Klaviyo Customer Hub on their Shopify store, with wishlists enabled and web chat onboarded too. The hub launcher is live for all visitors on the bottom left of the page.

The acquisition setup is where it gets interesting. Their main popup offers a free $495 accessories bundle with a Tonal 2 purchase, and they're running at least seven variants of it simultaneously, testing different influencer pages, banner placements, and Fermat ad landing pages, each with its own source tracking.

They also capture email all over the site: page-specific embeds for different audience segments, a back-in-stock form, a QR code popup for retail demo units, and corporate perks pages for partner companies. And right now they're running a live three-way SMS test comparing email only, email with optional SMS, and email with required SMS, to see how much mandatory SMS hurts conversion.

CorePower Yoga

Wellness & Fitness — Denver, Colorado

CorePower Yoga is the largest yoga studio chain in the US, with over 200 locations plus digital livestream and on-demand classes.

They use Klaviyo for email and SMS capture, with Attentive handling SMS sends on the retention side. The popup setup is pretty well-thought-out: they're running four simultaneous Klaviyo forms segmented by device and subscriber status, targeting new subscribers and existing email subscribers separately on both desktop and mobile.

Their main popup offers 30% off an online retail purchase in exchange for an email signup, with SMS as an optional second step. For visitors already on their email list, they skip straight to the SMS ask. The mobile version uses a two-factor opt-in flow, sending a one-time code to confirm the phone number before subscribing.

We analyzed the market share of email and SMS marketing tools among Shopify stores by detecting their JavaScript embeds across our dataset of 2 million company domains. Here is what the data shows.

How we measured this

Every major email and SMS marketing platform requires merchants to embed a JavaScript snippet on their website. This is how the tools power popups, behavioral tracking, abandoned cart flows, and browse abandonment. Because these scripts load from identifiable third-party domains, we can detect which tool a website is running simply by observing which script domains appear in its pages.

We filtered to Shopify stores specifically to create a fair comparison, since most of these tools are primarily used in e-commerce. We then counted how many Shopify stores were running each tool's script as of April 2026, across our full dataset of 2 million tracked domains.

The share below is calculated as each tool's Shopify store count relative to Klaviyo, the clear market leader and natural baseline. Shares sum to more than 100% because many merchants run multiple tools simultaneously.

Email and SMS marketing tool installs on Shopify stores

Share = tool's Shopify store count relative to Klaviyo's count. Detected via JS embed presence as of April 2026 across 2 million tracked domains.

What this tells us

Klaviyo's lead is not close. At 68,898 Shopify stores, Klaviyo is installed on more than six times as many stores as Omnisend, its closest e-commerce native rival. No other tool comes within striking distance.

Omnisend is the real number two. It is the closest true apples-to-apples competitor to Klaviyo: same use case, same Shopify focus, same behavioral tracking model. At 11,266 stores it is a distant second, but it is the only other tool genuinely competing in the same category.

Privy and Attentive are worth including even though they are not direct competitors. Privy is primarily a popup and form capture tool. Attentive is SMS-first. Neither is a like-for-like replacement for Klaviyo. But both have meaningful overlap with it, and at 7,097 and 3,485 stores respectively they represent a non-trivial part of the marketing stack picture on Shopify.

HubSpot and Brevo represent a different buyer. Their Shopify presence reflects merchants who chose a general-purpose CRM or email tool first and connected Shopify later, rather than DTC brands who built around e-commerce marketing from the start.

Drip has effectively exited this market. At 347 stores it is a rounding error. It was once a credible Klaviyo alternative for DTC brands but has lost ground steadily.

Methodology

We detected each tool by identifying its JavaScript embed across the websites in our dataset. Every tool in this analysis requires merchants to install a tracking script for core features like signup forms, abandoned cart flows, and behavioral targeting to work, so script presence is a reliable proxy for active usage.

All counts are limited to Shopify stores and reflect what we observed in April 2026 across approximately 2 million tracked domains. Because a single store can run multiple tools at once, the numbers are not mutually exclusive.

Analysis based on tech stack data across 2 million company domains tracked by Bloomberry.com. JS embed detection across Shopify stores, April 2026.

Jump to company

Pammys Beat The Bomb Happy Mammoth EōS Fitness Plaud Restaurant Supply Charlotte's Web Sea to Summit The Jerky Co Perdue Farms Stein Mart

We dug into our own data to find out how ecommerce companies and Shopify stores are using Klaviyo. Here are some real-world examples of companies using Klaviyo.

Pammys

Online Retail - Hamburg, Germany

Pammys is Europe's fastest-growing footwear brand, reaching over a million customers in its first four years.

Pammys primarily uses Klaviyo for product launch marketing and list segmentation. When they dropped a retro sneaker line, they set up a dedicated signup form to capture interested subscribers, tag them to that specific launch, and notify them the moment the sale went live. They also keep deal-seekers on a separate list, using a standalone form on their discount codes page rather than mixing those signups into the main newsletter audience.

Email and SMS consent both sync back to Shopify, keeping marketing permissions consistent across both platforms.

It's a lean setup, but the intentionality stands out: rather than dumping everyone into one list, Pammys is already thinking about why different subscribers signed up and what they actually want to hear about.

Beat The Bomb

Entertainment - United States

Beat The Bomb is an immersive group entertainment company where teams suit up in hazmat gear and work through interactive game rooms before facing a paint or foam explosion. With locations across the US and a virtual team-building platform, they've hosted over 300,000 players, primarily corporate groups, birthday parties, and school outings.

Beat The Bomb uses Klaviyo for location-based marketing, customer retention, and event-driven acquisition. Each physical location has its own dedicated email list, so they can send relevant communications to players in Brooklyn, Atlanta, DC, Houston, Philadelphia, Denver, and Charlotte without blasting everyone with the same message. Their main popup offers 10% off a first booking to capture new subscribers, with an SMS upsell on the second step.

They also use Klaviyo forms creatively for event partnerships. A form tied to a DreamHack gaming festival signup reveals a unique 25% discount code on confirmation, making Klaviyo the mechanism for both registration and discount delivery in a single flow.

What's most interesting about Beat The Bomb is the depth of their Klaviyo use relative to their size. They've built Klaviyo CDP into the center of their customer data strategy, connecting booking systems and event activity to create a unified view of each player. For an entertainment company of this scale, that's unusually sophisticated.

Happy Mammoth

Wellness & Supplements - United States

Happy Mammoth sells women's health supplements focused on gut, hormonal, and weight health.

Happy Mammoth uses Klaviyo for interest-based segmentation, email and SMS acquisition, product waitlists, and post-purchase SMS. Their signup popup asks visitors to choose their biggest health concern before giving their email, saving that preference as a profile property that shapes what emails they receive going forward. Email and SMS are collected in a single two-step flow, with SMS consent syncing back to Shopify.

They also use Klaviyo to build waitlists for new product launches, keeping those subscribers in a separate list from the main audience. And their order tracking tool, Wonderment, plugs directly into Klaviyo to collect phone numbers after purchase, so customers can receive shipping updates via text.

The segmentation-at-signup approach is the standout here. Most brands ask what you want after you subscribe; Happy Mammoth asks before, which means their first email can already be relevant rather than generic.

EōS Fitness

Wellness & Fitness - United States

EōS Fitness is a fast-growing gym chain with 225+ locations across the US, offering premium facilities at accessible price points. With a membership model where churn is the central business challenge, their marketing stack is built around the full member lifecycle from prospect to long-term retention.

EōS uses Klaviyo as their email and SMS marketing execution layer, running it on top of Amperity as a dedicated customer data platform. Amperity handles the heavy lifting of unifying member data from in-club systems, digital touchpoints, and app activity across hundreds of locations. Klaviyo then takes that clean, unified data and powers the actual communications: prospect conversion sequences, onboarding flows, engagement nudges, retention campaigns, and win-back programs.

Running a dedicated CDP alongside Klaviyo rather than relying on Klaviyo alone reflects the scale and complexity of the operation. At 225+ locations with members interacting across digital and physical channels, keeping data clean and consistent is a problem that needs its own tool. Klaviyo handles the messaging side exceptionally well; Amperity handles the data side. It's a sensible division of labor.

Plaud

AI Hardware & Software - United States / Singapore

Plaud makes AI-powered note-taking devices and apps, with over 1.5 million users worldwide. Their products are physical hardware that captures and transcribes audio with AI. With a $250M revenue run rate achieved in just three years, Plaud has built a genuinely global customer base across consumer and professional markets.

Plaud uses Klaviyo across an unusually wide range of use cases for a hardware company. On the consumer side, they run an evergreen popup offering a mystery gift on signup. They also have a dedicated form targeting healthcare professionals specifically, offering 600 free transcription minutes as the incentive. For enterprise prospects, a separate B2B contact form collects job title, company, industry, and product interest, feeding a distinct sales list. There's also a product launch waitlist form for new hardware releases, and several ad landing page forms with their own lists, one of which is named in Chinese, suggesting deliberate separation of Chinese-language ad traffic.

Beyond acquisition, Plaud is building Klaviyo into their broader growth platform as a foundation for lifecycle messaging, audience segmentation, and eventually push notifications. Rather than treating Klaviyo as just an email tool, they're architecting it as a scalable marketing infrastructure layer. The Klaviyo customer hub is also active on their Shopify store, with wishlists and Smile.io loyalty connected.

For a hardware company still in its early growth phase, this is a notably mature and well-structured Klaviyo setup. Most companies at this stage are still figuring out basic list hygiene; Plaud is already thinking about channel expansion and platform architecture.

Restaurant Supply

Wholesale - United States

Restaurant Supply is an online wholesaler of commercial kitchen equipment and foodservice supplies.

Restaurant Supply uses Klaviyo primarily for email and SMS list building and B2B lead generation. Their main popup offers a $30 discount on qualifying orders, collecting email first and then asking for a phone number on a second step. They run separate versions of this flow for desktop and mobile, both restricted to North American visitors.

They also use Klaviyo to capture leads for FusionPrep, their private label product line. A dedicated form on the FusionPrep page captures visitor interest and tags each submission so a sales rep can follow up directly, effectively turning Klaviyo into a lightweight B2B lead routing tool.

Using the same platform for both consumer email capture and B2B sales lead generation is an interesting choice. It keeps everything in one place, though it does require discipline around list separation to avoid mixing audiences.

Charlotte's Web

Health & Wellness - United States

Charlotte's Web is one of the most recognized CBD brands in the US, known for its hemp-derived wellness products ranging from oils and gummies to topicals.

Charlotte's Web uses Klaviyo for AI-powered customer support, on-site customer experience, and email and SMS acquisition. Their AI chat assistant, Charles, handles customer questions in real time directly on the site, covering products, subscriptions, rewards, and account management. That same widget doubles as a customer hub, giving logged-in shoppers access to orders and wishlists, with email and SMS marketing prompts woven in so consent capture feels like part of the account experience rather than an interruption.

SMS sign-up is also surfaced as a dedicated content block within the hub, with early sale access and exclusive offers as the hook.

Charlotte's Web is one of the more complete examples of Klaviyo being used as a full customer experience layer rather than just a marketing tool. The combination of AI chat, account hub, and consent capture in one place is something most brands are still assembling from separate tools.

Sea to Summit

Outdoor Gear - United States / Australia

Sea to Summit makes technical outdoor gear for backpackers, paddlers, and overlanders.

Sea to Summit uses Klaviyo for email and SMS acquisition, activity-based segmentation, retailer list management, and AI-powered customer support. Their main signup popup collects email and immediately offers an additional discount for adding a phone number, running email and SMS capture as a single two-step sequence. There's also a dedicated form just for existing email subscribers who haven't yet opted into SMS.

Their product landing pages each have their own embedded signup form that captures the visitor's activity preference, such as backpacking or overlanding, at the point of signup. That preference is saved to their profile so segmentation starts from the very first touchpoint. A separate retailer-facing form collects organization and location data into a distinct list, keeping B2B and consumer audiences cleanly separated.

The activity preference capture at signup is the standout. It's a small thing operationally, but it means every new subscriber enters the list with a meaningful tag that can shape every subsequent communication. That kind of upstream data hygiene compounds over time.

The Jerky Co

Food & Beverage - Australia

The Jerky Co is an Australian air-dried meat brand with physical retail stores across WA, NSW, and VIC, as well as an online shop.

The Jerky Co uses Klaviyo for online and in-store list building, geo-segmented retail campaigns, email preference management, and AI-powered customer chat. Their setup is notable for how cleanly it separates channels: forms are explicitly labeled for online versus retail contexts, making it easy to know where each subscriber came from.

Online visitors get a standard welcome popup with a discount code. On the retail side, customers who scan a QR code on their receipt land on a form that collects their preferred snack type and local store, tagging them to a specific location from the start. State-specific competition forms are locked to their own URLs, so a NSW promotion only shows to NSW participants. Both email and SMS consent sync back to Shopify.

They also run a preference center where subscribers can opt out of specific holiday email categories like Father's Day or Valentine's Day and update their product preferences, giving customers genuine control over what they receive.

The combination of location-tagged retail signups, state-level competition forms, and a real preference center puts The Jerky Co well ahead of most brands their size in terms of list hygiene and subscriber experience.

Perdue Farms

Food & Beverage - United States

Perdue Farms is one of the largest family-owned food companies in the US, operating brands across poultry, premium meats, and organic products.

Perdue Farms uses Klaviyo for email and SMS acquisition, cross-brand list building, consumer segmentation, and B2B newsletter management. Their main popup collects email first and then asks for a phone number to opt into SMS, with a clear skip option. The consent copy explicitly covers both perduefarms.com and perdue.com, which is a thoughtful acknowledgment that consumers may only recognize one of the two brand names.

They also run a standalone newsletter form that collects name, zip code, and date of birth alongside email, feeding into segmentation and birthday campaigns. A separate embedded form on their corporate site feeds its own distinct list, keeping consumer and B2B audiences cleanly divided.

Managing multiple brand audiences under one Klaviyo account while keeping the lists properly separated is harder than it sounds. Perdue Farms handles it well, and the cross-brand consent copy is a small but genuinely unusual detail.

Stein Mart

Online Retail - United States

Stein Mart is an American off-price retailer relaunched as an online brand after its brick-and-mortar stores closed, now operating through steinmart.com.

Stein Mart uses Klaviyo for email and SMS acquisition and for converting existing email subscribers into SMS subscribers. Their main popup offers 10% off in exchange for an email, then immediately presents an SMS opt-in step pitching drops, sales, and live shopping updates. Both email and SMS consent sync back to Shopify.

They also run a separate inline SMS collection form aimed specifically at subscribers who are already on the email list but haven't given their phone number yet. This form uses a one-time code to verify the number before completing the opt-in, adding a layer of quality control to the SMS list.

The two-form strategy, one for new subscribers and one for upgrading existing ones, is a smart way to maximize SMS list growth without over-interrupting people who are already engaged. It's a simple idea that a surprising number of brands don't bother to implement.

We analyzed which tools Shopify stores were running before they adopted Klaviyo, and whether each tool's users migrate to Klaviyo at a higher or lower rate than you would expect given how common that tool is.

Why we are not just ranking by migration volume

Ranking tools by raw migration count puts Mailchimp first with 2,104 stores. That is not interesting. Mailchimp has nearly 30,000 Shopify stores so of course it produces the most migrants. That just tells you Mailchimp is big.

The overindex below answers what actually matters: a store on this tool is how many times more likely to end up on Klaviyo than the average store across all tools we tracked.

Where Klaviyo's new customers came from

Multiplier = how many times more likely a store on this tool is to migrate to Klaviyo compared to the average store across all tools tracked. Based on newly adopted Klaviyo installs on Shopify stores, April 2026.

What this tells us

Brevo at 2.94x is the most interesting finding. Brevo is a general-purpose, lower-cost email tool with a strong following among early-stage stores. Its users migrate to Klaviyo at nearly 3x the expected rate, which points to a clear growth story: stores start on Brevo, outgrow it, and upgrade to Klaviyo as they scale.

Omnisend at 2.47x is the most competitively significant number. Omnisend positions itself as the Klaviyo alternative for Shopify merchants, yet its own users migrate to Klaviyo at 2.5x the rate you would expect. That is a meaningful retention problem for Omnisend and a clear signal that Klaviyo is winning the head-to-head comparison among stores that have tried both.

HubSpot at 2.38x is explainable. HubSpot on Shopify tends to attract mid-market brands that chose a CRM first and bolted on e-commerce later. As those stores mature and want a dedicated e-commerce marketing tool, Klaviyo is the natural destination.

Mailchimp at 1.97x is the volume story. It produces the most raw migrants by far at 2,104 stores, but once you control for how many Mailchimp stores exist, the overindex is the lowest in the table. Mailchimp users migrate to many things. Klaviyo is one of them, but it is not a disproportionate destination the way it is for Brevo or Omnisend users.

Attentive and Privy at the bottom make sense. Neither is a true migration source since both are additive tools that merchants run alongside their email platform. The fact that they still show up above 1.5x reflects natural co-adoption patterns rather than stores replacing them with Klaviyo.

Analysis based on tech stack data across 2 million company domains tracked by Bloomberry.com. Migration defined as: store had a competitor script installed before Klaviyo's first detected install date, filtered to Shopify stores, April 2026. Drip excluded due to insufficient sample size.