Companies that use Mailchimp (307338 customers)

Fortune Brands Innovations Authentic Brands Group Kohler Co. GE Appliances AB InBev DroneShield Butler's Pantry Norton Rose Fulbright The HALO Trust The Frick Collection

Fortune Brands Innovations

Manufacturing · Deerfield, IL · Home products

Fortune Brands Innovations is the company behind a closet full of household names like Moen faucets, Master Lock padlocks, and Yale door locks. They make things that go in and around the home, and they sell to homeowners and contractors all over the world.

One of their newer brands, SpringWell, sells water filtration systems straight to homeowners online. And the team running SpringWell's online store uses Mailchimp to run their email marketing.

That means everything from the welcome email a customer gets after signing up, to the promotion that nudges them to come back, to the seasonal campaign around a new product launch. The team builds the emails, automates the follow-ups, and tracks who opened what to figure out how to make the next one better.

What's interesting is the rest of the toolkit they've paired Mailchimp with. SpringWell runs on WordPress for the website and WooCommerce for the actual shopping cart, which is the same setup a small business owner might use. So a brand inside a multi-billion-dollar company is running its direct-to-consumer business on the same stack you'd find at a corner bakery, just at much bigger scale.

Over time, the team has also expanded what they do with email. What started as basic campaigns and newsletters now includes automation journeys, affiliate promotions, and ad swaps, where two brands trade space in each other's emails to reach new customers. Mailchimp is the hub all of that runs through.

Authentic Brands Group

Brand licensing · New York, NY · Global IP portfolio

Authentic Brands Group is a New York company that owns intellectual property. They buy famous brands and the rights to famous people, then license them out to manufacturers and retailers around the world. The portfolio includes Reebok, Champion, Sports Illustrated, Brooks Brothers, Aéropostale, Marilyn Monroe, Elvis Presley, and Muhammad Ali, among many others.

The brands generate over $38 billion in annual retail sales across 150 countries. Authentic itself doesn't make sneakers or magazines. It owns the names and signs deals with companies that do.

The corporate communications team in New York runs a weekly newsletter to a network of more than 10,000 brand, retail, and entertainment industry partners worldwide. That newsletter goes out through Mailchimp.

The newsletter is how Authentic keeps its partners informed about deals, brand launches, and announcements across the portfolio. One week it might cover a new Reebok collaboration, the next a Sports Illustrated partnership, the next a milestone for the Marilyn Monroe estate. Different audiences see different versions, with regional editions packaged for partners in Asia, Latin America, and beyond.

The London office uses Mailchimp too, for an Authentic subsidiary called Iconic Images that licenses photography from artists who shot stars like David Bowie and Audrey Hepburn. Marketing campaigns to potential licensees run through monthly Mailchimp emails. Across both businesses, the same email tool that millions of small businesses use is what Authentic relies on to reach the partners who turn its IP into products on shelves around the world.

Kohler Co.

Manufacturing · Kohler, WI · Kitchen and bath products, hospitality

Kohler is best known for sinks, toilets, and faucets. The company has been around for more than 150 years and employs about 30,000 people worldwide. What most people don't know is that Kohler also runs a resort and a handful of wellness businesses in its home town of Kohler, Wisconsin.

That's where Mailchimp comes in. The hospitality side of the company uses Mailchimp to send emails for the resort's wellness brands, including a fitness studio called Bold Cycle, a yoga studio on the lake, and a market called Woodlake.

In practice, that means a guest who took a class at the yoga studio might get an email about an upcoming event at the cycling studio, or a heads-up about something new at the market. A staff member builds the audience segment, writes the email, sends it, and then looks at who opened it and what they clicked.

Mailchimp doesn't work alone here. The team also uses two hospitality-specific tools, Revinate and Mind Body, to handle reservations and class bookings. Mailchimp covers the broader marketing emails to guests and members, while the other tools handle the booking-specific messages. Together they keep guests in the loop without making any one tool do everything.

GE Appliances

Manufacturing · Louisville, KY · Home appliances

GE Appliances makes refrigerators, ovens, washers, and dryers under names like GE, Café, Monogram, and Hotpoint. The company is one of the biggest appliance makers in the country, owned by Haier, and its products show up in roughly half of American homes.

Most of GE Appliances' marketing happens at a corporate level. But the company also runs two unusual spaces, one called FirstBuild in Louisville and another called Co-Create in Stamford, where regular people come in to see how appliances are made, share ideas for new products, and try things out. These spaces use Mailchimp to keep their communities engaged.

At FirstBuild, that means a weekly newsletter goes out to a community of inventors, tinkerers, and curious shoppers. The same tool runs the campaigns that bring new people into the community and the follow-up emails that nurture them once they're in. It's how the in-person maker space stays connected to the wider audience that cares about what's being built there.

Co-Create, the newer space in Stamford, uses Mailchimp similarly. The team there plans events, product launches, and tours, then sends emails to invite people, share what happened afterwards, and pull them back in for the next thing. Mailchimp sits alongside Shopify on the e-commerce side, so the same person promoting an event can also sell whatever new product the maker space is testing.

What's interesting is that this is essentially a giant company using a small-business toolkit on purpose. Both spaces are meant to feel scrappy and community-driven, not corporate. Running them on Mailchimp keeps the operation nimble and lets a small team move fast without waiting on a bigger marketing machine.

AB InBev

Manufacturing · Leuven, Belgium · Beer and beverages

AB InBev is the world's largest brewer. The company makes Budweiser, Stella Artois, Michelob, Corona, Bud Light, and over a hundred other beers, employing close to 140,000 people worldwide.

Inside that giant portfolio sit two craft breweries that operate at a much smaller scale, Devils Backbone in Virginia and Cisco Brewers on Nantucket. Both run their email marketing on Mailchimp.

The person managing it handles the whole thing end to end, from the strategy and the design through the segmentation and the performance analysis afterward. So when Devils Backbone hosts a beer release at its Basecamp Brewpub, or Cisco Brewers wants to tell its fans about a new seasonal, the email lands in inboxes through Mailchimp.

What makes this work is that craft beer customers want to feel like they're hearing from a small, local brewery, not a global beverage company. Mailchimp lets each brand keep its own voice, its own community, and its own rhythm of communication, even though the parent company could easily centralize all of it on a bigger platform.

It's the same pattern that shows up across other big manufacturers we've looked at. The corporate parent has plenty of enterprise tools available, but the craft and lifestyle brands inside the portfolio reach for Mailchimp because it fits the size and feel of what they're actually trying to build.

DroneShield

Defense · Sydney, Australia · Counter-drone systems

DroneShield is an Australian defense company that makes counter-drone systems. Their products detect, track, and disable drones that don't belong somewhere. Customers include militaries, government agencies, airports, and police forces in more than 70 countries.

The company is in the middle of a remarkable growth run. Revenue went from A$57 million in 2024 to over A$217 million in 2025, and headcount has climbed from 11 people in 2017 to over 450 today.

Through all of that growth, Mailchimp has stayed put. It's been the email tool the marketing team uses to send out campaigns, manage press release distribution, and keep customers and distributors informed.

What's interesting is the contrast. DroneShield sells million-dollar systems to defense ministries. The sales cycles are long, the buyers are governments, and the technology is built to operate in war zones. But the marketing function that supports all of that runs on the same email tool a small business might use to send a weekly newsletter.

The marketing team in Sydney handles everything from product brochures to expo booth design to social media to email campaigns. As the company has scaled from a startup into the ASX 200, the toolkit has been kept simple on purpose. Mailchimp does the email work, Hootsuite handles social scheduling, and the team focuses its attention on the content itself rather than wrestling with complicated software.

Butler's Pantry

Hospitality · St. Louis, MO · Catering and events

Butler's Pantry is a catering company in St. Louis that's been putting on events for more than 50 years. Weddings, corporate parties, fundraisers, and the kind of dinners where everything has to land at the same time and look exactly right.

Catering is a business where the customer relationship doesn't end when the event ends. Past clients book again. Friends of past clients call asking who did the food. Venues recommend caterers they've worked with before. Staying in front of all those people takes consistent, well-timed communication.

That's where Mailchimp comes in. The marketing team uses it to send e-blasts, run campaigns, and segment the email list so the right message reaches the right group of past or potential clients.

The segmentation matters more than it might sound. A bride who booked a wedding two years ago is a different audience from a corporate event planner who hires Butler's Pantry every quarter, and both are different from someone who attended a tasting last month. Treating them all the same would feel impersonal.

The marketing team handles email work alongside social media, photography, and design. The whole operation is built to make every touchpoint feel as considered as the food itself, and email is a big part of how the brand stays in people's minds between events.

Norton Rose Fulbright

Law · London, UK · Global legal services

Norton Rose Fulbright is one of the largest law firms in the world. They have more than 3,000 lawyers across 50 offices, advising big corporations and banks on the kind of legal work that makes the news. Their clients include major financial institutions, energy companies, and global brands.

A law firm of this size has a marketing problem most people don't think about. Lawyers can't just run ads. The way they grow business is by being known as experts in specific areas, and the way that knowledge gets out is through articles, podcasts, blogs, webinars, and email updates that go to clients and prospects.

That's where Mailchimp fits in. The marketing team in London uses it as one of their email platforms, alongside a legal-industry-specific tool called Vuture. The team builds segmented campaigns for different practice areas and audiences, sending out alerts when laws change or when a partner has written something worth reading.

The setup makes sense when you think about who these emails actually go to. The general counsel of a Fortune 500 company doesn't want a glossy newsletter. They want a clear update from a lawyer they trust, telling them what changed and what to do about it. Mailchimp handles the delivery, the team handles the message.

Across blogs like Regulation Tomorrow and Inside Disputes, the firm produces a steady flow of analysis that gets distributed to subscribers through email. It's a quiet, consistent way of staying in front of clients between the moments they actually need a lawyer.

The HALO Trust

Nonprofit · Washington, DC · Humanitarian mine clearance

The HALO Trust is the world's largest humanitarian mine clearance organization. They clear landmines and other explosive remnants of war from places where conflict has ended but the danger hasn't. Active programs span more than 20 countries, employing close to 10,000 deminers worldwide.

Most of that field work happens in places like Cambodia, Angola, Ukraine, and the Solomon Islands. But the money to fund it comes from somewhere else, and a big chunk of it comes from the United States.

The US office of the HALO Trust is in Washington, DC. It's a small team responsible for raising private donations from American supporters, which then go to fund deminers on the other side of the world. Mailchimp is part of how they do it.

The team uses Mailchimp to send fundraising appeals, impact stories, and donor newsletters. Subscribers might get an update about a school being cleared of mines in Zimbabwe one month and a request to support clearance in Ukraine the next. The same email tool that a small business might use to announce a sale is being used to bring in monthly donations that pay for armored vehicles and protective gear in conflict zones.

The marketing team segments lists carefully. Recurring donors get different messages from lapsed donors, and major donors get different messages from people who just signed up after seeing a social media post. Each group has its own version of the donor journey, and Mailchimp handles the delivery while the team focuses on the storytelling.

The Frick Collection

Museum · New York, NY · Old Master art collection

The Frick Collection is an art museum on the Upper East Side of Manhattan. It started as the home of Henry Clay Frick, a steel and coke industrialist, who left his mansion and his art collection to the public when he died in 1919.

What makes the Frick unusual is that you see the art the way Frick himself did. Rembrandts, Vermeers, Bellinis, and Fragonards hang on the walls of a private home, in rooms with original furniture and decor. The museum reopened in April 2025 after a multi-year renovation.

A small marketing team handles email for the museum and the Frick Art Reference Library. They use Mailchimp to send weekly emails about exhibitions, education programs, library research, and membership.

The team plans email content carefully. A subscriber might get an announcement about a new exhibit one week, a deep dive into a specific painting the next, and an invitation to a members-only evening after that. Each email has to feel like it belongs to the institution, which means it has to look as considered as the rooms the art hangs in.

The email program is run as a real practice, not a side task. Customer journeys, segmentation, and campaign analysis all happen inside Mailchimp. It's one of the main ways the museum stays connected to people who care about Old Master paintings between visits.