Companies that use Hubspot Marketing Hub Pro

What this captures, and what it doesn't

We believe in being transparent about how we collect our data and what its limitations are, unlike most other data providers who operate as black boxes. This one is worth reading carefully, because there's no clean technical fingerprint for HubSpot Marketing Hub Pro and we had to get a bit creative to find one.

This methodology captures companies that are actively using HubSpot's social media publishing tool to post to LinkedIn, which is a feature gated to the Marketing Hub Professional and Enterprise tiers. When HubSpot publishes a social post on a customer's behalf, it wraps any outbound links in a HubSpot-owned URL shortener (hubs.ly, hubs.li, or hubs.la). That shortener is a strong, hard-to-fake fingerprint of paid HubSpot social publishing usage.

It does not capture a few important scenarios:

• HubSpot Marketing Hub Pro customers who don't use the social publishing feature. Plenty of companies pay for Pro to get marketing automation, smart content, A/B testing, or campaign reporting, and post to social media manually or through a different tool. These customers leave no shortener fingerprint we can read.
• HubSpot Pro customers who publish to social channels other than LinkedIn through HubSpot, but not to LinkedIn. Our scan focuses on LinkedIn company-page activity, so a Pro customer who only schedules X (Twitter) or Facebook posts via HubSpot won't show up here.
• Churn. Once we see a company post a HubSpot-shortened link, we know they were a Pro customer at the moment of that post, but we have no equivalent signal that flips off when they downgrade or cancel. A company that used Pro two years ago and has since moved off the platform can still appear in our dataset based on historical posts.

If you need a complete view of HubSpot adoption beyond the Marketing Hub Pro tier, our broader HubSpot dataset at HubSpot covers every detectable usage pattern.

How we figured this out

Detecting HubSpot Marketing Hub Pro is harder than it sounds. There's no public DNS record, no certificate fingerprint, and no marketing-site asset that reliably distinguishes a Pro customer from a Starter or Free user, since the underlying tracking script and CMS look identical across tiers. So we had to find a behavioral signal tied to a Pro-gated feature.

We start with the same universe of roughly 3 million company domains, ranked by headcount as reported on their LinkedIn profiles. For each company, we run a two-step check.

1. Find a HubSpot shortener link in the company's LinkedIn posts. We scan the LinkedIn company page's post history for outbound links pointing to hubs.ly, hubs.li, or hubs.la. These shorteners are owned and operated by HubSpot, and the only way for a link with one of those domains to appear in a LinkedIn post is for HubSpot's social publishing tool to have generated it, which requires a Marketing Hub Pro or Enterprise subscription. Companies with no such links in their post history are dropped.

2. Verify the shortened link belongs to the company itself. A shortener match alone isn't enough, because companies sometimes share or repost links from partners, vendors, or industry articles that happen to be on HubSpot. To confirm the company is actually the HubSpot customer (and not just amplifying someone else's post), we resolve the shortened URL to its destination and check that the destination domain matches the company's own domain. If a company on example.com is posting hubs.ly links that resolve to example.com/blog/..., that's a strong confirmation they own the HubSpot account that generated the link. If the link resolves to a third party's domain, we discard it.

The intersection of those two checks (a HubSpot shortener appearing in the company's own LinkedIn posts and resolving to the company's own domain) is our fingerprint for Marketing Hub Pro.