Companies that use Fastly Next Gen WAF

Source: Analysis of Linkedin bios of 908 companies that use Fastly Next Gen WAF

I noticed that Fastly Next Gen WAF customers span an incredibly diverse range of industries, but they share a common thread: they're companies with significant digital footprints serving large customer bases. The list includes major retailers like Nordstrom and Foot Locker, media companies like Bloomberg and Fox Corporation, financial services firms, automotive dealerships, and tech platforms like Spotify and Mozilla. What unites them is that they all operate digital properties where security and performance directly impact revenue and customer trust.

These are overwhelmingly mature, established enterprises. The signals are clear: many mention decades of history (companies founded in the 1970s, 1980s, or earlier), they employ hundreds to tens of thousands of people, several are publicly traded or have received substantial debt financing, and they frequently cite industry awards and recognition. Even the automotive dealerships, while individually smaller, are typically part of family-owned groups with 30-60 years of operating history. These aren't startups experimenting with product-market fit. They're established operations protecting existing revenue streams.

Source: Analysis of tech stacks from 908 companies that use Fastly Next Gen WAF

I noticed something fascinating in this data: Fastly Next Gen WAF users cluster heavily in the automotive dealership sector. Dealeron and Dealer-FX are both dealership management platforms, appearing at extraordinarily high rates. This tells me we're looking at companies that handle sensitive customer financial data and vehicle transactions, often operating multiple physical locations with significant web presence requirements.

The pairing of dealership software with Hireology makes perfect sense. Auto dealerships face constant hiring challenges with high turnover in sales positions, so they need robust recruiting tools. Meanwhile, AccessiBe's strong showing reflects these companies' need to maintain ADA-compliant websites, which is critical for dealerships facing regulatory scrutiny and serving diverse customer bases. The Adobe Experience Cloud correlation suggests these aren't small operations. They're investing in sophisticated digital experiences to compete in an increasingly online car shopping environment.

The full stack reveals marketing-led organizations that prioritize customer acquisition and brand experience. These companies operate in a competitive, compliance-heavy environment where website performance directly impacts revenue. They need enterprise-grade security because they're processing loan applications, credit checks, and personal information daily. The presence of CloudFlare alongside Fastly suggests they're layering security solutions, likely because they face persistent bot traffic and scraping attempts from competitors and lead aggregators. These are mature, established businesses with IT budgets that allow for best-of-breed solutions rather than all-in-one platforms.