We detected 7,864 companies using Imperva WAF, 1,475 companies that churned, and 291 customers with upcoming renewal in the next 3 months. The most common industry is Financial Services (9%) and the most common company size is 2-10 employees (20%). We find new customers by monitoring new entries and modifications to company DNS records.
Note: We track companies that put Imperva as a firewall in front of their website (gone live)
The count of new companies shown here may differ from the total in the table above. This is intentional. We apply a consistent baseline to ensure month-over-month comparisons are apples-to-apples rather than affected by when data was first collected.
Loading trends...
No trend data available for this vendor.
Market Insights
๐ข Top Industries
Financial Services578 (9%)
Insurance441 (7%)
Banking335 (5%)
IT Services and IT Consulting242 (4%)
Hospitals and Health Care228 (4%)
๐ Company Size Distribution
2-10 employees1533 (20%)
51-200 employees1491 (19%)
11-50 employees1314 (17%)
201-500 employees1122 (14%)
1,001-5,000 employees881 (11%)
๐ Who usually uses Imperva WAF and for what use cases?
Source: Analysis of job postings that mention Imperva WAF (using the Bloomberry Jobs API)
Job titles that mention Imperva WAF
i
Based on an analysis of job titles from postings that mention Imperva WAF.
Job Title
Share
Information Security Engineer
34%
Network Engineer
16%
Security Operations Center (SOC) Analyst
7%
IT Support Specialist
6%
My analysis reveals that Information Security Engineers represent 34% of Imperva WAF-related hiring, followed by Network Engineers at 16%, SOC Analysts at 7%, and IT Support Specialists at 6%. While only 4% of postings are leadership roles, these buyers prioritize comprehensive security strategies spanning cloud migration, regulatory compliance, and defense-in-depth architectures. Organizations are seeking leaders who can define security frameworks, manage security operations centers, and drive digital transformation initiatives.
The day-to-day users are primarily security engineers and network specialists who handle configuration, tuning, policy management, and incident response. These practitioners work with Imperva WAF alongside broader security stacks including firewalls, IPS/IDS systems, and cloud security platforms. They monitor security events, conduct vulnerability assessments, implement security controls, and respond to threats in 24/7 operational environments. Many roles explicitly mention integration with SIEM platforms, API security, bot management, and DDoS protection.
The postings reveal organizations struggling with evolving threat landscapes and complex multi-cloud environments. Companies seek candidates who can "protect web applications and databases from internal and external threats" and "ensure the protection of cloud-based applications and data." Several postings emphasize "automation and continuous improvement" alongside "defense-in-depth security controls." The recurring focus on compliance frameworks like PCI DSS, SOC 2, and ISO 27001 demonstrates that regulatory requirements drive significant investment in WAF capabilities.
๐ฅ What types of companies use Imperva WAF?
Source: Analysis of Linkedin bios of 7,864 companies that use Imperva WAF
Company Characteristics
i
Shows how much more likely Imperva WAF customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Post IPO secondary
52.7x
Funding Stage: Post IPO debt
29.2x
Industry: Banking
28.9x
Company Size: 10,001+
17.4x
Funding Stage: Secondary market
17.4x
Industry: Insurance
16.6x
I noticed that Imperva WAF's customers span an incredibly diverse range of industries, but they share a common thread: they handle sensitive data or provide critical services that can't afford disruption. These companies include telecommunications providers serving millions of customers, financial institutions managing deposits and investments, government agencies protecting intellectual property databases, healthcare facilities, and major infrastructure operators managing water systems and transportation networks. What they actually do varies wildly, from veterinary pharmaceutical companies to airport concessions to university athletics departments.
These are overwhelmingly mature, established enterprises. The employee counts reveal this clearly: many have 200 to 10,000+ employees, and several explicitly mention decades or even a century of operations. The FCC Group companies alone employ tens of thousands. Even smaller organizations in the dataset, like regional insurance brokers or medical practices, present themselves as established players with years of track record. Very few show venture funding, and those that do are often at later stages or have debt financing rather than early-stage equity rounds.
๐ง What other technologies do Imperva WAF customers also use?
Source: Analysis of tech stacks from 7,864 companies that use Imperva WAF
Commonly Paired Technologies
i
Shows how much more likely Imperva WAF customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Imperva WAF are clearly enterprise organizations with mature security and compliance programs. The presence of tools like GlobalSign for SSL certificates, Proofpoint for email security, and OneTrust for consent management tells me these are large companies operating in heavily regulated industries where data protection isn't optional. They're likely in financial services, healthcare, or e-commerce where both customer trust and regulatory compliance drive significant technology investments.
The pairing of Imperva WAF with Proofpoint Email Security is particularly telling. These companies are building defense in depth, protecting multiple attack vectors rather than just their web applications. When I see OneTrust appearing 35 times more often, it confirms these organizations are handling sensitive customer data at scale and need robust consent management for GDPR, CCPA, and similar regulations. The DocuSign presence suggests complex B2B or B2C transactions requiring legally binding agreements, which again points to financial services, insurance, or enterprise software companies.
My analysis shows these are definitively sales-led, enterprise-focused organizations. The full stack screams "mature company with complex compliance requirements." These aren't startups moving fast and breaking things. They're established businesses with legal teams, security officers, and procurement processes. The appearance of Treasure Data, a customer data platform that's 203 times more likely, indicates sophisticated marketing operations that need to unify customer data while maintaining strict security controls.
Alternatives and Competitors to Imperva WAF
Explore vendors that are alternatives in this category