Companies that use HumanSecurity

Source: Analysis of Linkedin bios of 446 companies that use HumanSecurity

I noticed that HumanSecurity's customers fall into two distinct camps. The largest group by far is local broadcast television stations, nearly all affiliated with major networks like NBC, CBS, FOX, and ABC. These stations produce dozens of hours of local news, weather, and sports coverage weekly. The second, smaller group includes digital-first companies like financial services platforms (Motley Fool, TrueCar), food delivery services (iFood), and content platforms (beehiiv), plus a handful of regional retailers selling appliances, furniture, and dairy products.

These are predominantly mature, established enterprises. The broadcast stations have decades of history, many operating since the 1950s or 1960s. Nearly all are owned by Nexstar Media Group, a massive conglomerate operating over 170 stations. They employ between 50-200 people typically, with some larger operations reaching 300-400. The digital companies show more variety, from early-stage startups like Otterize (11-50 employees, seed stage) to public companies like Target and iFood, though several mid-sized players like beehiiv and Montway Auto Transport are in growth mode.

Source: Analysis of tech stacks from 446 companies that use HumanSecurity

I noticed that HumanSecurity users are predominantly digital publishers and high-traffic media companies that monetize through advertising. The presence of Chartbeat and Parsely, both sophisticated content analytics platforms, combined with Birdie (a tool for editorial workflow), tells me these are companies producing lots of content and obsessing over audience engagement metrics. They need to understand not just pageviews but how readers actually interact with their stories.

The correlation with CDN providers like Fastly and Akamai makes perfect sense for this profile. Media companies serving content to millions of visitors need edge computing and content delivery networks to maintain performance. When you're running a high-traffic publisher with significant ad revenue at stake, you need both the infrastructure to handle scale and the security to prevent ad fraud. That's where HumanSecurity fits in, protecting the advertising inventory that funds the entire operation. ServiceChannel appearing in the mix is interesting because it suggests some of these companies have physical operations to manage, possibly indicating larger media conglomerates with real estate or retail components.

My analysis shows these are established, revenue-generating companies rather than early-stage startups. The stack reveals a marketing and audience development focus, which makes sense for publishers. They're optimizing for reader acquisition and retention while protecting their primary revenue stream from bot traffic and fraud. These aren't product-led growth companies, they're content-led businesses that depend on programmatic advertising and direct ad sales.