Companies that use Azure Application Gateway

Source: Analysis of job postings that mention Azure Application Gateway (using the Bloomberry Jobs API)

My analysis shows that Azure Application Gateway purchasing decisions are primarily driven by infrastructure and platform engineering teams rather than traditional procurement roles. DevOps Engineers (43%) dominate the landscape, followed by Network Engineers (13%), Backend Engineers (11%), and Solutions Architects (6%). These technical practitioners are being hired to modernize cloud infrastructure, establish security standards, and enable application delivery at scale. The strategic priorities center on migration from legacy systems, implementing Infrastructure as Code practices, and building secure, scalable environments for enterprise workloads.

The day-to-day users are hands-on engineers configuring Application Gateway alongside related Azure services. I noticed they're managing WAF policies, SSL certificates, routing rules, and listener configurations. They integrate Application Gateway with AKS clusters, configure backend pools, implement private endpoints, and ensure traffic flows securely between on-premises and cloud environments. Many are automating deployments using Terraform, Bicep, or ARM templates while monitoring performance through Azure Monitor and Log Analytics.

The pain points reveal companies struggling with complex migrations and hybrid architectures. One posting emphasizes needing to "migrate VIPs from Citrix NetScalers to Akamai SASE" while configuring Application Gateway. Another highlights the need to ensure "all Azure traffic is routed via NVAs" with Application Gateway serving as the secure external exposure point. Multiple descriptions mention requirements for "high availability, performance, and cost-efficiency" alongside "secure, scalable, and resilient" infrastructure, indicating organizations are balancing operational excellence with security compliance during their cloud transformation journeys.

Source: Analysis of Linkedin bios of 8,430 companies that use Azure Application Gateway

I noticed Azure Application Gateway users span an unusually wide range of industries, but they share a common thread: they're organizations with significant digital footprints serving large populations. These aren't tech companies building software products. Instead, they're healthcare systems treating millions of patients annually, restaurant groups operating hundreds of locations, major retailers with extensive store networks, banks managing customer transactions, educational institutions serving thousands of students, and food manufacturers distributing globally. They're brick-and-mortar businesses that have become heavily digitized.

These are definitively mature enterprises. The employee counts tell the story clearly: most have 500+ employees, with many in the 1,000-5,000+ range. They reference decades of operation, extensive physical infrastructure, regulatory compliance requirements, and complex stakeholder relationships. The few smaller companies included are typically subsidiaries of larger organizations or specialized service providers operating in regulated industries. There are almost no venture-backed startups or high-growth tech companies in this mix.

Source: Analysis of tech stacks from 8,430 companies that use Azure Application Gateway

I noticed that Azure Application Gateway users are typically enterprise-scale companies heavily invested in digital experience management and customer-facing web applications. The extremely high correlation with Optimizely and Sitecore tells me these are organizations that treat their websites as critical business platforms, not just brochures. They're likely running complex, high-traffic digital properties that require sophisticated load balancing and security at the application layer.

The pairing of Application Gateway with Optimizely and Sitecore makes perfect sense because these companies are constantly testing and personalizing user experiences across their web properties. They need Application Gateway's SSL offloading and routing capabilities to handle the complex traffic patterns these platforms generate. The OneTrust correlation suggests they're managing consent across multiple regions and need enterprise-grade infrastructure to ensure compliance at scale. ServiceNow's presence indicates these are IT-mature organizations with formal processes for managing their increasingly complex cloud infrastructure.

My analysis shows these are sales-led enterprises in growth or maturity stages. The DocuSign correlation is particularly revealing because it suggests long sales cycles with formal contract processes. These aren't product-led companies with self-service signups. They're enterprises with dedicated IT teams, formal procurement processes, and the budget to invest in premium Azure services. The concentration of Azure services confirms they've made a strategic commitment to Microsoft's ecosystem rather than just dipping their toes in cloud infrastructure.