Companies that use Tofu

Source: Analysis of Linkedin bios of 72 companies that use Tofu

I noticed that Tofu's customers are predominantly B2B software and technology companies building specialized solutions for specific industries. Many are vertical SaaS platforms serving sectors like retail (Endear's clienteling, Auror's loss prevention), financial services (ValidMind's model risk, CUCollaborate's credit union analytics), healthcare (VideaHealth's dental AI, Bluesight's medication management), and real estate (Zuma's multifamily AI, Deckard's property compliance). Others provide horizontal infrastructure like workflow automation (Redwood Software suite), data governance (Atlan), or sales enablement (Gong, Showpad, Bigtincan).

These companies span growth stages but cluster around scaling businesses. I see many Series A through Series C companies (Outpost, Kiddom, Auror, CommerceIQ, Atlan) alongside private equity-backed firms (Redwood, PlayCore, Bluesight). Employee counts typically range from 50 to 500, with a sweet spot around to 300 people. Even the larger companies like Gong maintain a growth-stage identity. Very few are pre-seed or just starting out.

Source: Analysis of tech stacks from 72 companies that use Tofu

I noticed that companies using Tofu tend to be growth-stage B2B companies with sophisticated go-to-market operations and a strong emphasis on talent development. The presence of tools like Greenhouse for recruiting, LearnUpon for learning management, and OneLogin for identity management suggests these are scaling organizations that are rapidly hiring and need robust systems to onboard and manage growing teams.

The pairing of Greenhouse with LearnUpon is particularly telling. These companies aren't just hiring quickly, they're investing heavily in structured employee development and training programs. When you add Asana Enterprise to the mix, it becomes clear these organizations value process, collaboration, and systematic approaches to work. Lucidchart's presence reinforces this further, suggesting teams that need to document complex processes, map out customer journeys, or create technical diagrams. These aren't scrappy startups flying by the seat of their pants.

My analysis shows these companies operate with a sales-led or hybrid growth model. They're at a stage where they need serious project management infrastructure, detailed process documentation, and the ability to visualize complex go-to-market strategies. The emphasis on learning and development tools suggests they're building out specialized teams, likely including sales development, customer success, and revenue operations functions. They're past the early stage but still in active growth mode, probably somewhere between Series B and pre-IPO.