Companies that use Asana (verified customer list)

Doordash Maersk Spotify CommScope Synopsys Trimble Autodesk Amazon NetApp Okta

Doordash

Software Development · San Francisco, CA · Food and goods delivery

Doordash is the company behind food delivery in the US, and after a few big acquisitions, in much of Europe too. They started with restaurant deliveries and now move groceries, retail goods, and just about anything else. They're one of the largest delivery companies in the world, with around 79,000 employees across the parent company and the brands they've bought, including Wolt in Europe and Asia and Deliveroo in the UK.

The interesting thing about Doordash is that Asana shows up across all three brands, in the parts of the business closest to customers. Each company runs its own delivery operation, but the marketing, creative, and customer experience teams inside them reach for the same tool to keep their work organized.

The clearest example is at Deliveroo, the UK delivery brand Doordash now owns. Their global promotions team uses Asana to run the calendar of every offer and discount the company puts in front of customers. When a campaign goes out across multiple countries, with different start dates and dependencies, Asana is named as the system used to track the work and coordinate teams.

At Wolt, the European arm, the pattern shows up in advertising and learning. The team building Wolt's advertising business uses Asana to coordinate work across countries and to manage projects with sales, product, marketing, and finance. Separately, the people running Wolt's training systems for thousands of customer support agents use Asana alongside Salesforce and Tableau as their daily tools.

At Doordash itself, the marketing and creative organization runs on Asana. Campaign operations teams use it to track the production calendar for emails, push notifications, and other customer messages. The creative studio uses it to manage timelines and dependencies for advertising work. The work moves through Asana from brief to launch.

The bigger picture is that Doordash now owns three delivery companies in three regions, each with its own technology and its own culture. What ties their go-to-market work together is, in part, a shared choice of project management tool. Across delivery brands that compete or operate separately in different parts of the world, the teams running customer-facing programs have all settled on the same place to do the work.

Maersk

Shipping & Logistics · Copenhagen, Denmark · Asana

Maersk is the Danish company that runs the world's biggest container shipping business. They move about a fifth of all goods traded internationally, which means a meaningful slice of everything you buy that came from overseas spent some time on a Maersk ship or in a Maersk warehouse. They have around 80,000 employees spread across 130 countries, and the company has been around for more than a hundred years.

What makes Maersk interesting is that running a shipping business at this scale isn't really about the ships. The hard part is the coordination. When a big retailer or manufacturer signs a contract with Maersk, somebody has to actually make the shipping start happening. Systems need to be set up. Procedures need to be written. Operations teams in different countries need to be trained. Trucks, warehouses, and ships across multiple time zones need to start moving in sync. The team that does all of that is called Customer Implementation, and at Maersk, that team runs on Asana.

The Customer Implementation team uses Asana to drive the project plan for every new account, tracking on-time milestones and managing the migration of a customer into the Maersk system from end to end. The work itself is fundamentally about herding cats. Commercial teams, operations teams, technology teams, and the customer all need to stay aligned on the same plan, often spanning many countries. Asana is the tool that holds that plan together, and it's how the team makes sure nothing slips through the cracks before a customer's goods start flowing.

So when you think about Maersk, picture this: a fifth of all the stuff being traded around the world is moving because of a company headquartered in Copenhagen. And before any of that stuff starts moving for a new customer, there's a project plan in Asana getting it ready to go.

Spotify

Music Streaming · Stockholm, Sweden · Asana

Spotify is the music streaming service almost everyone has heard of. They have hundreds of millions of users around the world, and a big chunk of those users listen for free. The free version is supported by ads. Every few songs, you hear a short ad break, and that's how Spotify makes money on people who don't pay for a subscription.

Those ads don't just appear out of thin air. When a brand like Coca-Cola or Nike wants to run an ad on Spotify, somebody at Spotify has to actually make the ad. Someone writes the script. Someone records the voiceover. Someone produces and mixes the audio, and someone makes sure it goes live on time, in the right country, on the right shows. The team that does all of that is called Spotify's Creative Studio, and the way they manage the whole process is in Asana.

The work is essentially a creative agency operating inside a tech company. A brand brings a brief, and the Creative Studio turns it into a finished ad, often within a tight deadline. There are scripts to write, voice talent to book, recordings to schedule, edits to review, client feedback to incorporate, and final files to deliver to the platform. Every campaign has dozens of moving pieces, and there are hundreds of campaigns running at any given time. Asana is what holds it all together, tracking every project from the kickoff call to the moment the ad goes live.

It's not just music ads either. Spotify also runs ads inside podcasts, including the kind where the host themselves reads the ad as part of the show. That's a different beast altogether, because instead of working with voice actors in a studio, the team has to coordinate with podcast hosts, their producers, and their management teams to get scripts approved, recordings scheduled, and finished spots delivered on time. The team that runs all of that uses Asana too, tracking every script, every recording date, and every delivery across dozens of shows simultaneously.

So if you've ever heard an ad on Spotify, whether it was between songs on the free tier or read by your favorite podcast host in the middle of an episode, the project that produced that ad almost certainly lived in Asana from start to finish. The Creative Studio is essentially a global ad agency that runs on Asana, and they do it at the scale of one of the biggest streaming services in the world.

CommScope

Telecommunications · Hickory, NC · Wireless access points, network switches

CommScope builds the gear that makes wireless and wired networks run, things like Wi-Fi access points and network switches. Their customers are the big telecoms, internet providers, and businesses that need to move data around. They're a large operation with over 11,000 employees across offices around the world.

The most interesting thing about CommScope is that Asana isn't just a tool their teams happen to use. It's been written into the official process for launching new products. Inside the Ruckus business unit, which makes their wireless and wired networking gear, every new product follows a defined launch process called NPI, short for "new product introduction." Asana is the named system of record for running it.

That means when CommScope brings on a program manager to shepherd a new access point or switch from idea to shipping, that person runs the launch in Asana. The same setup holds across the company, year after year. Whether the program manager is just starting out or is a senior leader managing other managers, they all work out of the same tool.

What gets tracked in Asana is the full launch. Daily progress on the project, the milestones each team has to hit, the readiness of parts coming in from suppliers, the reviews and approvals needed before a product can move to the next stage, and the risks that could push a launch date. Each week the status gets reported up, and once a month executives sit down for a program review built on the same information.

The work has also grown more demanding over time. A few years ago, the focus was on junior specialists helping to file paperwork and track purchase orders inside Asana. More recently, the same tool is being used by senior program managers with ten or more years of experience, working alongside other heavyweight planning systems. The work moved from coordinating tasks to running entire product programs and customer relationships through it.

There's also a second use that goes beyond product launches. CommScope runs its regulatory compliance work, the testing and certifications that wireless products need before they can legally be sold in different countries, through the same tool. The people managing compliance track certificates, renewals, and vendor work in Asana. So one product can pass through Asana twice: once to get built, and again to get approved for market.

Synopsys

Software Development · Sunnyvale, CA · Chip design software

Synopsys makes the software that engineers use to design computer chips. If you've ever used a phone, a car, or pretty much anything with a chip inside it, there's a good chance Synopsys software helped design it. They're a large company with around 28,000 employees worldwide.

The interesting thing about Synopsys is where Asana lives inside the company. It isn't sitting with the engineers building chip design software. It's the tool of choice for the people team, the group responsible for the entire employee experience.

That work sits close to the top of the company. The team supporting the Chief People Officer, the executive who runs everything related to employees, uses Asana to roll out company-wide programs. When Synopsys launches something like a new performance review process, an engagement survey, or a high-potential leadership program, Asana is one of the named tools used to plan it, track it, and keep leadership informed.

A big chunk of that work is leadership and learning. Synopsys runs management training programs across the whole company, and the people building those programs use Asana to keep them on track. That means project plans, dashboards, and reports for things like new manager curriculums and wellbeing initiatives all flow through the tool.

There's also a communications side to it. The same group looks after how learning and development gets announced to employees, including internal websites and the manager newsletter. Asana is part of how that calendar gets coordinated, so the launches don't step on each other.

What ties this together is that Asana has become the operating system for how Synopsys takes care of its own people. For a company whose main business is helping other companies design chips, that's a quietly interesting choice about where to invest in coordination.

Trimble

Software Development · Westminster, CO · Construction, agriculture, and transportation technology

Trimble makes technology that helps people in construction, farming, and shipping do their jobs more precisely. Their tools show up on construction sites, in tractors, and inside delivery trucks, doing things like measuring land, modeling buildings, and tracking goods. They're a large company with around 11,000 employees and customers in over 140 countries.

The interesting thing about Trimble is which part of the company has standardized on Asana. It's not the engineers building the products. It's the sales and marketing organization for their construction business, the team responsible for getting Trimble's tools into the hands of architects, contractors, and building owners.

Inside that organization, Asana is the day-to-day operating tool. The team that trains and equips Trimble's salespeople, called sales enablement, names Asana alongside Google Workspace as the two pieces of technology people are expected to be fluent in. When a new salesperson is being onboarded, when training content is being built, when a sales tool is being rolled out, the work is tracked in Asana.

The same pattern shows up in product marketing. When Trimble launches an update to one of its construction software products, the launch is run as a marketing project, with timelines, dependencies across teams, and a single source of truth for who owes what. Asana is named as the tool of choice for that work.

The bigger picture is that Trimble's go-to-market teams, the people closest to revenue, have settled on Asana as the place where their work happens. For a company that sells to industries famous for being slow to adopt new software, the team selling those products has standardized on a modern, lightweight coordination tool to do it.

Autodesk

Software Development · San Francisco, CA · Design and engineering software

Autodesk makes the software that designers, architects, and engineers use to draw and model just about everything. If you've seen a building, a car, a movie special effect, or a product on a shelf, there's a good chance Autodesk software was involved in designing it. They're a large company with around 15,000 employees worldwide.

The interesting thing about Autodesk is where Asana shows up in the company. It's not central to engineering or product design. It lives in the parts of the business that connect Autodesk to its customers, the teams running marketing, sales, and customer experience.

The clearest example is the group called Growth Experience Technology, which is responsible for the systems that power Autodesk's online store, product launches, and customer journey. Program managers in this group consistently name Asana as one of the tools they work with day to day, alongside Confluence and Jira. When a new product release goes out, when a customer-facing platform gets updated, the work is coordinated in part through Asana.

Marketing uses it too. Digital retention managers, the people focused on keeping subscribers from canceling, name Asana alongside Slack, Zoom, and Figma as the everyday tools they use to collaborate across global teams. The work of testing new offers and improving the renewal experience flows through this stack.

There's also a sales side to it. Inside Autodesk's global sales organization, program managers running cross-functional initiatives use Asana alongside Salesforce and Jira. These are the people who design how Autodesk's sales teams operate around the world, building the processes and tracking the work that ties product launches to revenue.

The bigger picture is that Autodesk uses Asana in the parts of the business closest to customers. The teams designing the next version of AutoCAD aren't running their roadmaps in it. The teams figuring out how to price it, sell it, and keep customers happy are.

Amazon

Software Development · Seattle, WA · E-commerce, cloud, media, devices

Amazon is the company that started selling books online and now sells just about everything, runs much of the internet through AWS, makes movies and TV through Prime Video and Audible, builds satellites, manages a grocery business, and delivers packages around the world. They're one of the largest employers on the planet, with around 756,000 employees worldwide.

The interesting thing about Amazon is the breadth of where Asana shows up. Amazon is famous for building its own internal tools for almost everything. So when an outside tool turns up across dozens of different parts of the company, it's worth paying attention to.

The clearest example is inside AWS, the cloud computing arm. Public sector business operations teams use Asana to coordinate strategic programs across regions, including planning, goal tracking, and account planning. The work happens in Asana, where workflows are built to give visibility, coordination, and accountability across teams. It's the named place where the work gets done.

It also runs through Amazon's delivery and workforce operations. The team that supports delivery service partners, the small businesses that run Amazon's last-mile delivery, uses Asana to track product launches and program rollouts across thousands of partners in 20 countries. The workforce staffing team that hires for Amazon's warehouses uses Asana to document projects and coordinate with subject matter experts.

Finance operations is another quiet pocket. Teams running statutory accounting and inventory control for AWS use Asana to manage deliverables, monitor timelines through dashboards, and coordinate audits with external partners. The team running marketing spend for Amazon Music uses Asana alongside their finance platform to track purchase orders, budgets, and approvals.

There's also a creative content side. Audible, Amazon's audiobook business, uses Asana as one of the production management tools to coordinate audio content from concept through final delivery. Inside Amazon Music, technical program managers running global product launches rely on Asana alongside Jira.

What makes Amazon's case interesting isn't depth in any one team. It's how widely Asana has spread across an organization that builds most of its own software. From cloud sales operations to physical security in a data center, from inventory accounting to satellite finance, the same tool keeps surfacing as the place teams actually run their work.

NetApp

Software Development · San Jose, CA · Asana, Marketo, Salesforce

NetApp is a data storage company. They sell the systems that big companies use to store their data, both in their own data centers and in the cloud. They have around 12,000 employees and bring in about $6.5 billion in revenue a year.

The interesting thing about NetApp is that their marketing organization runs on Asana. From the chief of staff to the CMO down to the people coordinating individual campaigns, Asana is the tool the marketing function uses to manage its work.

Product marketing is a good example. The team that handles content operations uses Asana to manage the creative project request process, track work across designers and video producers, and coordinate with outside agencies. The team that runs go-to-market launches across NetApp's product portfolio uses it to keep everything on schedule.

The same is true on the campaign side. The field marketing managers who run events and demand generation programs use Asana to coordinate with sales and track results. The channel marketing managers who build joint campaigns with NetApp's partners use it to manage co-marketing budgets and program timelines. The email marketing team uses Asana to manage campaigns day to day, alongside Marketo for the actual sends.

So a 12,000-person storage company has put its entire marketing function on Asana, from the executive office down to the people running individual campaigns.

Okta

Software Development · San Francisco, CA · Asana

Okta is a 7,300-person company that makes the software big organizations use to handle logins. When you sign in once at work and get access to all your apps, that's the kind of thing Okta sells. Most of the Fortune 500 are customers.

The interesting thing about Okta is that two very different parts of the company run on Asana. The marketing team uses it heavily. So does the team that runs the offices.

On the marketing side, Asana shows up across most of the function. The field marketing managers who run events and demand generation programs use it. The regional marketing teams covering different parts of the world use it. The SEO team uses it to manage work and track deadlines. The events team uses it to coordinate Okta's flagship Oktane conference and the smaller roadshow events that go with it. The product marketing program managers use it to run the cross-functional programs that connect marketing to sales and product.

The other place Asana shows up is workplace operations. The site managers who run Okta's offices use Asana as part of their core stack, alongside the tools they use for space planning, vendor invoicing, and IT tickets. That covers everything from janitorial services to food and beverage programs to capital projects to onsite events. When something needs to get coordinated across the people who keep an office running, it gets coordinated in Asana.

So a company that sells the software big organizations use to manage logins has put Asana in the hands of the people running its marketing campaigns and the people running its offices.