Companies that use Clevertap

Source: Analysis of job postings that mention Clevertap (using the Bloomberry Jobs API)

I noticed that CleverTap buyers span multiple leadership functions, with CRM and lifecycle marketing leaders (18%), product managers (12%), and growth marketers (10%) making up the core decision-makers. Leadership roles like Directors of Marketing and Heads of CRM are typically responsible for purchasing, especially in consumer tech, fintech, and e-commerce companies. Their strategic priorities focus on reducing customer acquisition costs, improving retention metrics, and driving lifetime value through automated, personalized engagement.

The day-to-day users are predominantly CRM specialists, lifecycle marketers, and retention analysts who execute multi-channel campaigns across push notifications, email, SMS, WhatsApp, and in-app messaging. These practitioners build automated journeys, conduct A/B tests, manage customer segmentation, and monitor KPIs like conversion rates, churn, and reactivation. I found that hands-on work involves creating personalized onboarding flows, setting up triggers based on user behavior, and continuously optimizing campaign performance through data analysis.

The pain points reveal a strong emphasis on reducing churn and maximizing engagement. Companies seek professionals who can "design and execute data-driven CLM journeys" and "build automated workflows to improve activation and retention." Another recurring theme is the need to "turn data into actionable insights" and "drive measurable business outcomes." These phrases highlight that organizations using CleverTap want to move beyond basic broadcasting to create intelligent, behavior-triggered communications that genuinely improve customer lifetime value and reduce acquisition costs.

Source: Analysis of Linkedin bios of 362 companies that use Clevertap

I noticed that CleverTap's customers are predominantly consumer-facing businesses that need to maintain direct relationships with end users at scale. These aren't B2B software companies or enterprise infrastructure providers. Instead, they're retailers selling everything from pet supplies to jewelry, financial services apps helping people invest or get loans, entertainment platforms streaming content, healthcare providers booking appointments, and EdTech companies preparing students for exams. What unites them is the need to keep consumers engaged, coming back, and moving through conversion funnels, whether that's making a purchase, booking a service, or consuming content.

These companies span the growth spectrum but cluster around scaling businesses. I see Series A through Series C funded startups alongside more mature players with 500 to 5,000 employees. Many are in that critical phase where they've proven product-market fit and now need to optimize customer journeys across thousands or millions of users. The mix includes both venture-backed disruptors and established brands modernizing their digital presence.

Source: Analysis of tech stacks from 362 companies that use Clevertap

I noticed that companies using CleverTap are overwhelmingly mobile-first businesses, likely operating consumer apps with significant user bases. The extremely high correlation with GoKiwk, AppsFlyer, and Branch tells me these are companies obsessed with understanding their mobile user journey from acquisition through retention. This isn't your typical SaaS company stack. These are businesses where the mobile app is the primary product, not just a channel.

The pairing of CleverTap with AppsFlyer and Branch is particularly revealing. AppsFlyer handles mobile attribution and tells you where users came from, while Branch manages deep linking and ensures smooth handoffs between marketing channels and in-app experiences. CleverTap then takes over for engagement and retention once users are in the app. This suggests a sophisticated approach to the full mobile funnel, where companies are spending serious money on user acquisition and need to prove ROI through tight measurement. The presence of Webengage and Nector.io alongside CleverTap indicates these companies are often evaluating or layering multiple engagement platforms, suggesting they're in competitive markets where retention is make-or-break.

The NextJS correlation is interesting because it points to companies that also maintain web properties, probably for marketing and onboarding, but the stack clearly shows mobile is where the real action happens. These companies are definitely product-led and growth-led rather than sales-led. They're likely past the early startup phase since they can afford this premium mobile stack, probably Series A or later with venture funding to support aggressive user acquisition.