Companies that use Permut

Source: Analysis of Linkedin bios of 18 companies that use Permut

I noticed that Permut's customers are predominantly consumer-facing brands in lifestyle and wellness categories. These companies sell tangible products and experiences, from personal care items and cosmetics to fashion, food services, and luxury accessories. They're product companies that need to manage physical inventory, customer relationships, and brand experiences across multiple touchpoints.

My analysis shows these are primarily growth-stage companies. The employee counts cluster between 10 and 200 people, with one more established player (Maystar) at 200-500. Most are based in Barcelona, suggesting a strong regional presence. They've moved past the garage phase but aren't yet massive enterprises. They have real operations, serve notable clients (Nora mentions Mango, Glovo), and serve thousands of customers, but they're still building infrastructure and scaling their operations.

Source: Analysis of tech stacks from 18 companies that use Permut

I noticed something interesting about Permut users: the overwhelming correlation with Google Search Console tells me these are companies that are deeply focused on organic search visibility and SEO performance. With Google Search Console appearing 27.4 times more frequently among Permut users than in the general population, this suggests we're looking at businesses that treat search engine optimization as a core growth channel rather than just a nice-to-have.

The pairing of Permut with Google Search Console makes perfect sense when you think about the workflow. Companies using both tools are likely monitoring their search performance closely and need Permut to act on those insights. They're probably tracking keyword rankings, identifying opportunities in search results, and optimizing their content strategy based on real search data. This combination suggests a sophisticated approach to SEO where companies aren't just creating content blindly, they're measuring results and iterating based on what Google Search Console reveals about their performance.

The full picture shows me these are marketing-led organizations where organic acquisition drives significant business value. They're likely in a growth stage where they've moved beyond basic SEO tactics and are investing in specialized tools to gain competitive advantages in search. These companies probably have dedicated SEO or content marketing teams who need granular data to prove ROI and guide their strategies. The emphasis on search visibility suggests they're playing a longer game, building sustainable traffic channels rather than relying purely on paid acquisition.