We dug into our own data to find big companies that are using Atlassian products. We also asked a few engineers from these companies to share us any interesting use cases they're using Atlassian for.
Internet · Sunnyvale, CA, USA · Atlassian
Jira
Confluence
Jira Service Management
Yahoo is one of the original internet giants. They reach roughly a billion people a month across a portfolio of brands you've probably heard of. Yahoo Mail has hundreds of millions of users. Yahoo Finance is the world's biggest finance site. Yahoo Sports, AOL, and TechCrunch are part of the family too.
The most interesting place Atlassian shows up at Yahoo is inside their effort to put AI on top of the platform itself. Roughly 5,000 Yahoo employees use Jira, Confluence, and Jira Service Management every day to plan, track, and ship work. A small central team is responsible for keeping all of that running smoothly across the company.
That team is now using AI to do its own job. They're building agents on top of Atlassian Rovo to speed up knowledge discovery and cut down on repetitive support tickets. Things like answering "how do I configure this workflow" or "where does this kind of request go" can now be handled by an agent instead of a human admin.
Beyond agents, the team is pushing toward self-service. They're building reusable templates, request types, and forms so individual product teams at Yahoo Mail, Finance, and Sports can manage their own Jira workflows without filing tickets to the central team. The goal is to make the platform feel less like a help desk and more like a product.
At Yahoo, Atlassian isn't just a place where tickets get filed and updated. It's becoming a platform where AI agents help engineers move faster and where the boring parts of running the system get handled by software instead of people.
Financial Services · La Hulpe, Belgium · Atlassian
Jira
Confluence
Swift is the messaging backbone of global finance. When a bank in Tokyo sends money to a bank in São Paulo, the message that moves between them almost certainly travels over the Swift network. They connect more than 12,000 banks and financial institutions across 200+ countries, and they've been doing it for five decades. Headquartered in Belgium, Swift is owned by its member banks as a cooperative.
Swift is in the middle of migrating their entire Atlassian setup from on-premise Data Center to Atlassian Cloud. This is a big deal for them. A regulated financial cooperative moving its core delivery and operations platform to a public cloud product is the kind of thing that takes years of audit and security work. They've consolidated everything under a central shared services model in Kuala Lumpur, with one delivery team owning the whole platform across BAU, enhancements, and the cloud transformation.
Underneath all of this, Swift's Technology Platform group is the team that actually runs the Swift services 24/7. Their operational centers, their global network, and the systems that make sure no payment goes missing. Jira and Confluence are how that group plans, delivers, and operates everything.
Beyond the engineering teams, Swift's risk, compliance, and audit teams also live in Jira and Confluence. Audit issues, control framework changes, incident actions, and risks above appetite are all tracked there. For a company that sits at the regulatory core of international banking, that's a lot of work happening in one place.
At Swift, Atlassian isn't just where engineers track tickets. It's where the platform that moves money between countries gets built, run, and audited.
Software · San Francisco, CA, USA · Atlassian
Jira
Confluence
Statuspage
Docusign is the e-signature company. Over 1.5 million customers and more than a billion people in 180+ countries use Docusign to sign and manage agreements electronically. They're the #1 company in e-signature and contract lifecycle management.
The interesting thing about Docusign's Atlassian setup is that Jira and Confluence are the system of record for how their core product actually gets built and shipped. Every release of Sign, their flagship eSignature product, and IAM, their newer Intelligent Agreement Management platform, is coordinated through Jira, Confluence, and Advanced Roadmaps. Custom dashboards built on eazyBI feed executive reporting on what's shipping when.
To keep all of this running smoothly across 5,000+ global users, a central Cloud Applications team owns the Atlassian environment. They're now building agents on top of Atlassian Rovo to handle knowledge discovery, summarization, and self-service workflows. They use ScriptRunner heavily for custom automations, and they're integrating Atlassian REST APIs into the rest of Docusign's SaaS stack.
There's also a less obvious place where Atlassian shows up. When Docusign has a production incident, the public-facing response is managed through Atlassian Statuspage. Customer notifications go out in real time on a 24/7 rotation. For a service that handles billions of legally-binding signatures, that uptime communication is part of the product.
At Docusign, Atlassian isn't just a tool the engineering team uses. It's the system that ships their e-signature product and tells the world when something's down.
Internet Infrastructure · San Francisco, CA, USA · Atlassian
Jira
Confluence
Jira Service Management
Cloudflare operates one of the largest networks on the internet. Tens of millions of websites route their traffic through Cloudflare to get faster, safer, and more reliable. They have offices in San Francisco, Austin, Lisbon, London, Singapore, and a bunch of other places.
The interesting thing about Cloudflare's Atlassian setup is that it's part of how they onboard their biggest customers. When a Fortune 500 company buys Magic Transit, Magic WAN, or Magic Firewall, they're not just clicking a button. They're handing Cloudflare detailed BGP peering plans, IPSec configurations, and network designs that need to be implemented exactly right or their internet stops working.
Cloudflare's Implementation Managers run those onboardings through Jira and Confluence. The customer's requirements get captured as Jira tickets. The high-level designs, low-level designs, runbooks, migration plans, and as-built drawings live in Confluence. The whole back-and-forth between Cloudflare and the customer's network team happens there until the cutover is done.
Internally, Cloudflare runs Atlassian Data Center, and they're in the middle of migrating it to Atlassian Cloud. The team running this is small but obsessive about uptime. They patch on a schedule, monitor every Atlassian security advisory, and treat the production Jira instance the way most companies treat a customer-facing app. There's a certain irony in this. Cloudflare's whole job is to keep other companies' internet services online, and they apply the same standard to their own internal tools.
Beyond the customer side, Atlassian shows up in Cloudflare's IT and security work. The global IT operations team uses Jira Service Management for helpdesk tickets, asset tracking, and onboarding new hires across offices. The security team treats Atlassian as a SaaS surface to be secured like any other, with Zero Trust controls and IAM policies enforced through Terraform.
At Cloudflare, Atlassian isn't just where engineers track bugs. It's where customers get onboarded, where the platform that runs the network gets coordinated, and where one of the internet's biggest reliability companies applies its own reliability standards inward.
Defense and Space · London, UK · Atlassian
Jira
Confluence
Bitbucket
BAE Systems is one of the world's largest defense companies. Headquartered in the UK with a major U.S. subsidiary, BAE makes the electronics that go into fighter jets, spy planes, satellites, submarines, and missile-defense systems. They employ around 107,000 people across 40+ countries.
The interesting thing about BAE's Atlassian setup is what's actually being built inside it. Engineers at BAE use Jira, Confluence, and Bitbucket to develop the software that goes into real defense systems. That includes electronic warfare aircraft that jam enemy radar and communications, missile-detection systems on Navy patrol planes, self-protection software for high-altitude reconnaissance aircraft, and the ground systems that operate satellites for the U.S. military and NASA.
The way BAE runs Atlassian is also unusual. Many of these programs deal with classified information, so the Atlassian environment isn't a normal SaaS deployment. It's Atlassian Data Center running on-premises, sometimes inside fully air-gapped networks where there's no connection to the public internet at all. Engineers work with active Secret or Top Secret clearances. The Hill Air Force Base site, which supports U.S. strategic deterrence, runs Atlassian under those rules.
Beyond mission software, BAE uses Atlassian as the backbone of its engineering process. CI/CD pipelines push code through Bitbucket. Test plans, requirements, and design reviews live in Confluence. Project coordinators administer change management through Jira. For programs that ship to foreign militaries, the same Atlassian instance has to handle export-controlled data correctly.
At BAE, Atlassian isn't just where the engineers track tickets. It's where the software that protects fighter pilots, jams adversary radar, and runs satellites gets built — often behind walls the public internet can't reach.
Luxury Goods · Paris, France · Atlassian
Jira
Confluence
Kering is the French luxury group that owns Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, plus Kering Eyewear and Kering Beauté. The group brings in around €17 billion a year and employs about 39,000 people across the world.
The interesting thing about Kering's Atlassian setup is that it's a single platform shared across all of those luxury houses. The Kering Technology Division runs Jira and Confluence centrally and delivers the service to each Maison. Gucci, Saint Laurent, and Balenciaga compete on the runway, but internally they all coordinate work on the same Atlassian environment. The group is now in the middle of migrating from Atlassian Data Center to Cloud, and they're starting to experiment with Rovo for agentic workflows on top of the platform.
Gucci's digital team is one of the heaviest users. Gucci was actually the first major luxury brand to launch e-commerce, all the way back in 2002, and the Gucci.com online store is now run by cross-functional product teams working in Scrum. Jira and Confluence are how those teams plan releases, manage backlogs, onboard new engineers, and ship features to one of the most-visited luxury sites on the internet.
Atlassian also shows up in places you might not expect for a fashion group. When you buy a handbag in a Saint Laurent or Balenciaga store, the payment terminal that runs your card is part of an integrated payments system deployed across more than 45 countries. The technical work behind that system, including the integration of point-of-sale terminals with payment service providers and acquiring banks, is tracked in Jira and Confluence too.
At Kering, Atlassian isn't just a developer tool. It's the shared platform that ties together luxury houses that otherwise don't share much, and it runs both the websites where you buy a Gucci bag online and the card readers where you buy one in person.
Pharmaceuticals · North Chicago, IL, USA · Atlassian
Jira
Confluence
Jira Align
AbbVie is one of the largest pharmaceutical companies in the world. They make Humira, Skyrizi, Rinvoq, Botox, Juvéderm, CoolSculpting, and a long list of other drugs and aesthetic products that millions of people use.
The interesting thing about AbbVie's Atlassian setup is how seriously they treat it. There's a dedicated Operations and Enterprise Systems team that runs Jira and Confluence as a core enterprise platform. They've layered on Advanced Roadmaps, Tempo, Comala, Atlassian Assets, and Jira Align for portfolio planning. AbbVie even has a dedicated Enterprise Solution Architect role just for Atlassian, customizing it with scripts and connecting it to other big enterprise systems like ServiceNow.
What makes the setup unusual is that AbbVie is a pharmaceutical company. Drug development is heavily regulated by the FDA, which means a lot of internal work has to follow strict rules called GxP. Because Jira and Confluence are used to track that work, those systems have to meet FDA audit standards too. That translates into tighter access controls, full audit trails, and clear rules around who can change what.
Atlassian also shows up on the consumer side of AbbVie, in a very different mode. Allergan Aesthetics, which makes Botox, CoolSculpting, and Juvéderm, runs a consumer technology platform called Allē that launched in 2020. Millions of consumers and tens of thousands of aesthetic providers use it for promotions, loyalty rewards, and booking. The team that builds Allē operates more like a startup, working in Jira and Confluence alongside React Native, AWS, and a typical modern web stack.
At AbbVie, Atlassian isn't one thing. It's the audited, FDA-compliant system of record for a regulated pharma giant on one side, and the lightweight backbone of a consumer beauty-tech startup on the other. Same company, same platform, two completely different operating modes.
Internet Marketplace · San Francisco, CA, USA · Atlassian
Jira
Confluence
Rovo
Uber needs no introduction. Hundreds of millions of people use the app every month for rides, food delivery, and freight, and behind it sits a massive engineering organization that has to keep all of that running.
Atlassian is the operating system for how Uber's engineering teams plan and ship work. The Work Management team inside Uber owns Jira and Confluence for over 50,000 employees. At that scale, this isn't ticket management. It's enterprise-grade systems engineering, with deep customization and tight integrations into the rest of Uber's tech stack.
The most interesting part is what Uber is building on top. The team is rolling out Atlassian Rovo Agents, the AI agent layer that sits on Jira and Confluence. The goal is to take the friction out of everyday workflows. Instead of someone manually triaging tickets, hunting through Confluence pages for documentation, or stitching together status updates, an agent handles it. Uber is also plugging LLMs directly into how teams plan, escalate, and deliver work.
To pull this off, Uber is hiring people who can navigate the full stack. That means building executive dashboards, writing custom business logic, and building Rovo agents that actually know what to do inside an enterprise environment. The complexity is real. With 50,000-plus users, governance, security, and platform stability are not optional, and one bad workflow change can disrupt thousands of teams overnight.
Most companies use Jira to track tickets. Uber is turning it into an AI-driven operating system for an engineering organization that moves at the speed of a global marketplace.
Pharmaceuticals · Rahway, NJ, USA · Atlassian
Jira
Confluence
Merck, known as MSD outside the US and Canada, is one of the largest pharmaceutical companies in the world. They make Keytruda, Gardasil, and a long list of other medicines and vaccines used by hundreds of millions of people.
What stands out about Merck's Atlassian setup is how broadly it's used inside the company. Drug R&D scientists rely on Jira and Confluence to plan lab work and track experiments across small molecules, biologics, and vaccines. The same tools coordinate global releases of Merck's massive SAP environment, which runs the company's supply chain and finance systems. They show up again on the Animal Health side, where Merck builds software that tracks animal DNA. And when Merck needs to retire old internal systems and move the work to newer platforms, that whole effort is also tracked in Jira and Confluence.
Merck is also mid-migration from Atlassian Data Center to Cloud, and they're treating that as more than a technical move. They have someone whose entire job is to help teams across different business lines actually change how they work as part of the migration. That work isn't about admin tasks. It's about running workshops, defining standards, and making sure that as Merck moves to Cloud, teams use it consistently instead of rebuilding the same chaos in a new place.
The setup is unusually layered. Marketplace apps like Xray for testing, ScriptRunner for automation, and EazyBI for analytics all sit on top of Jira and Confluence. The hands-on coaching exists specifically because at Merck's scale, with that many add-ons and that many teams, the platform can drift into something nobody can use without guidance.
For a 130-year-old pharma company, Atlassian has become one of the central platforms holding the digital side of the business together. The Cloud migration is just as much about people as it is about software.
Cybersecurity · Oxford, UK · Atlassian
Jira
Confluence
Rovo
Sophos is a cybersecurity company that defends over 600,000 organizations from cyberattacks. They run one of the largest Managed Detection and Response operations in the world, where security analysts watch customer networks 24/7 and respond when an attack happens. After acquiring Secureworks in early 2025, Sophos became the largest pure-play MDR provider in the industry.
What makes Sophos's Atlassian setup interesting is how directly it ties to the actual security work. When an analyst is responding to a ransomware attack on a customer's network at three in the morning, they need clear instructions on what to do next. Those runbooks live in Confluence. The same goes for threat playbooks, escalation procedures, and the institutional knowledge that an MDR team builds up over years of fighting cyberattacks. Bad documentation in this context isn't an inconvenience. It can mean a slower response while a customer is actively under attack.
That's why Sophos has a dedicated effort to keep the documentation clean. There's an active program to audit Confluence with AI agents and large language models, looking for outdated or conflicting information, enforcing structure, and making sure everything aligns with ISO 9001 and ISO 27001 standards that customers care about during security audits.
Sophos is also leaning into Atlassian Rovo, the AI layer that sits on top of Jira and Confluence. The goal is to let analysts and engineers find answers faster, summarize long technical pages, and automate routine work. Outside the security team, Atlassian also coordinates Sophos's wider IT operations, including Salesforce CRM development pipelines that rely on Bitbucket and Bamboo.
For most companies, Confluence is where you write meeting notes. For Sophos, it's the operating manual for stopping cyberattacks in real time.