Companies that are in the Asana App Marketplace

Source: Analysis of Linkedin bios of 435 companies that use Asana App Marketplace

I noticed that companies in the Asana App Marketplace predominantly build productivity and workflow automation tools. They create integrations, time tracking software, project management solutions, AI assistants, and data connectivity platforms. Many are essentially building connective tissue between business applications, helping teams consolidate scattered tools into unified workflows. Whether it's Unito syncing tasks across platforms, Workato orchestrating enterprise systems, or Timely automating time tracking, these companies solve the problem of fragmented work ecosystems.

The maturity level spans dramatically. I see well-funded growth companies like Vanta (Series D, $150M), Drata (Series C, $200M), and established enterprises like Atlassian, Salesforce, and IBM. However, the majority cluster in earlier stages: numerous seed and Series A companies, many pre-seed startups, and a significant portion with no disclosed funding at all. Employee counts reveal similar variance, from solo founders to enterprises with thousands, though most sit in the 2-50 range.

Source: Analysis of tech stacks from 435 companies that use Asana App Marketplace

I noticed that companies in the Asana App Marketplace are clearly B2B SaaS businesses with sophisticated partner and community ecosystems. The extremely high correlation with Partnerstack immediately signals these companies operate through channel partnerships and integration strategies. Combined with tools like Common Room and Slack Community, it's clear they're building not just products but entire ecosystems where other software companies, developers, and power users can extend and amplify their offerings.

The pairing of Partnerstack with Common Room is particularly telling. These companies aren't just managing traditional affiliate programs, they're cultivating developer communities and integration partners who build on top of their platforms. Gainsight appearing alongside these tools suggests they're managing complex customer success motions where integrations and partnerships play a crucial role in retention. The presence of Mutiny indicates they're sophisticated enough to personalize their website experience, likely tailoring messaging differently for prospects, partners, and developers visiting their sites.

My analysis shows these are product-led growth companies at a mature scale-up stage. They've moved beyond basic sales-led motions and are investing heavily in creating network effects through partnerships and community. SupportLogic's presence suggests they're handling meaningful support volume and using AI to manage it, which indicates significant customer scale. The combination of community tools, partner management, and customer success platforms reveals companies that grow through a flywheel where integrations attract customers, customers request more integrations, and partners become growth channels themselves.