Companies that use Monocle

Source: Analysis of tech stacks from 21 companies that use Monocle

I noticed that Monocle users are predominantly e-commerce companies, specifically direct-to-consumer brands running on Shopify. The presence of Klaviyo, which is email marketing software built specifically for online retailers, appearing 141 times more frequently than average makes this crystal clear. These companies are focused on selling physical products online and building customer relationships through sophisticated marketing automation.

The pairing of Shopify and Klaviyo is the foundation of modern DTC operations. Shopify hosts the storefront while Klaviyo turns purchase data into targeted email campaigns like abandoned cart reminders and post-purchase sequences. Google Search Console fits naturally into this picture because these companies need organic traffic. They're optimizing product pages and content to rank in search results, trying to reduce their dependence on paid advertising. Monocle likely helps them understand customer behavior and conversion patterns across these channels, connecting the dots between search visibility, site experience, and email engagement.

My analysis shows these are marketing-led organizations, probably in the growth stage rather than early startup phase. They've moved past basic tools and are investing in specialized software to optimize each part of their funnel. The focus on both organic search and email marketing suggests they're working to build sustainable, owned channels rather than relying solely on expensive Facebook or Google ads. They understand their unit economics well enough to know that improving conversion rates and customer lifetime value through better data is worth the investment in tools like Monocle.

Source: Analysis of Linkedin bios of 21 companies that use Monocle

I noticed that Monocle's customers are predominantly direct-to-consumer brands selling physical products, with a heavy concentration in apparel and fashion (JAANUU, CULPRIT, JOLYN, Jordan Craig, Kut From the Kloth, True Classic, Underoutfit, TPJ), followed by food and beverage companies (Good Ranchers, Death Wish Coffee, MìLà), and home goods brands (Weezie, Windmill, Public Goods). These aren't traditional retailers. They design, manufacture, and sell their own branded products, primarily through their own websites and digital channels.

These companies sit squarely in the growth stage. Most have 11-200 employees, with the sweet spot around 50-120 people. When funding information is available, I see Seed to Series B rounds, typically in the $1-5M range, though a few outliers like JAANUU raised significantly more. They're past the scrappy startup phase but haven't reached mature enterprise status. They describe "explosive growth" and expanding from single products to full catalogs.