Companies that use LeadInfo

Source: Analysis of Linkedin bios of 4,858 companies that use LeadInfo

I noticed LeadInfo attracts a fascinating mix of B2B companies that fall into three main buckets: industrial manufacturers making specialized equipment (Hosokawa Micron's powder processing systems, Foamico's cleaning equipment, BCM Transtech's storage solutions), technology and software providers serving business needs (Devolens with licensing systems, Genesy with lead generation, HRlab with HR software), and business service providers including IT consultancies, facility management firms, recruitment agencies, and professional services. These aren't consumer brands. They're companies selling complex solutions to other businesses, often requiring education, demonstrations, and relationship building.

These are established, growth-stage companies. The employee counts cluster heavily in the 11-50 and 51-200 ranges, with very few early-stage startups or massive enterprises. Most list no funding or are bootstrapped, suggesting profitable operations. Several mention being family-owned or operating for 20-50 years. They're past the survival phase but actively scaling, which explains why they need visitor identification tools. They have enough web traffic to make LeadInfo valuable but aren't yet at enterprise scale with dedicated SDR armies.

A salesperson should understand these buyers are pragmatic operators who value proven results over flashy promises. They're investing in growth but need to justify ROI quickly. They speak the language of efficiency, partnership, and measurable outcomes, not disruption or transformation.

Source: Analysis of 100 job postings that mention LeadInfo

I noticed that 88% of roles mentioning Leadinfo are individual contributors, with the remaining 12% being leadership positions. The buyers appear to be marketing and growth leaders who prioritize pipeline generation and conversion optimization. The Head of Product role at Leadinfo itself shows the company is scaling from single to multi-product, while the Transformation Officer position suggests organizational buyers are focused on driving measurable business outcomes.

The day-to-day users are primarily digital marketers, content specialists, and growth marketers who leverage Leadinfo alongside other tools in their tech stack. I saw it consistently paired with HubSpot, Google Analytics, and LinkedIn Ads, indicating users integrate it into broader demand generation workflows. The HubSpot Admin role specifically mentions maintaining Leadinfo integrations, while the Growth Marketing Intern position lists it as a core tool for streamlining processes and enhancing campaign optimization.

The core pain points center on pipeline acceleration and lead qualification. Companies want to identify and convert website visitors into qualified opportunities. One posting emphasized the need to create campaigns that attract and convert with the goal of generating qualified leads. Another described the mission to accelerate pipeline and revenue by ensuring highest-value prospects are engaged and ready to buy. A third highlighted using Leadinfo to streamline processes and enhance campaign optimization, showing organizations view it as essential infrastructure for turning anonymous traffic into actionable sales intelligence.

Source: Analysis of tech stacks from 4,858 companies that use LeadInfo

I noticed that LeadInfo users are heavily focused on B2B marketing and lead generation, with a clear emphasis on tracking, identifying, and converting anonymous website visitors into sales opportunities. The combination of visitor identification tools, advertising platforms, and consent management tells me these are companies serious about building sophisticated demand generation engines while staying compliant with European privacy regulations.

The pairing of LeadInfo with Lead Feeder is particularly revealing. At 54.7x more likely, this suggests companies are either testing multiple visitor identification solutions or using them in tandem to maximize coverage. When I see this alongside LinkedIn Ads being 25.5x more common, it points to a clear workflow: run targeted LinkedIn campaigns to drive traffic, identify which companies visit the site, then route those leads to sales for outreach. CookieBot appearing 41.8x more frequently makes perfect sense here too, since GDPR-compliant consent management is critical when you're tracking visitors, especially in European markets where LeadInfo has strong adoption.

My analysis shows these companies operate with a marketing-led growth motion that feeds directly into sales. The presence of HubSpot Marketing Hub and HotJar reveals they're building complete visibility into the customer journey, from first touch through conversion. They want to know not just who visits, but what those visitors do on site and how to nurture them effectively. This isn't product-led growth. These are companies where sales teams need warm leads with context.

A salesperson approaching LeadInfo customers should understand they're talking to sophisticated marketing operations teams, likely at growth-stage B2B companies. These buyers already believe in the value of visitor identification and are investing in integrated martech stacks. They care about data quality, compliance, and ultimately passing sales-ready leads to their team.