Companies that use RB2B Free Version

Source: Analysis of Linkedin bios of 2,727 companies that use RB2B Free Version

I noticed that RB2B Free Version users are primarily B2B service providers and technology companies that help other businesses operate more efficiently. About 60% are software/SaaS companies building platforms for specific business functions like workforce management, data analytics, procurement, or customer engagement. The remaining 40% spans professional services including marketing agencies, IT consultants, staffing firms, translation services, and business consultants. Very few are building consumer products. These companies sell tools, expertise, or outsourced capabilities that promise to save time, reduce costs, or accelerate growth for their clients.

These are predominantly early to mid-stage growth companies. My analysis shows that 70% have fewer than 200 employees, with the sweet spot being 11-50 employees. Among those disclosing funding, most are at seed or Series A stage, with funding rounds typically under $20 million. Even companies claiming larger employee counts often feel startup-ish based on their recent funding or emerging technology focus. Very few are established enterprises.

Source: Analysis of tech stacks from 2,727 companies that use RB2B Free Version

I noticed that RB2B Free Version users are running sophisticated B2B demand generation operations, often at companies trying to identify and convert anonymous website traffic into qualified sales pipeline. The combination of visitor identification tools, outbound prospecting platforms, and advertising technologies tells me these are sales-led organizations obsessed with attribution and account-based strategies.

The pairing of RB2B with Apollo.io's Visitor Tracker and Instantly.ai's identification product is particularly revealing. These companies aren't relying on just one approach to unmask website visitors. They're layering multiple identification tools to maximize coverage and confidence in their data. When someone hits their site, they want to know exactly who it is and trigger immediate outreach. The high correlation with Factors.ai reinforces this, as it's specifically built for B2B companies tracking the entire buyer journey across touchpoints.

HubSpot Marketing Hub appearing 36 times more frequently makes perfect sense too. These teams need a central system to orchestrate all this visitor intelligence, nurture identified accounts, and manage the handoff to sales. LinkedIn Ads rounds out the picture beautifully. They're running targeted campaigns to drive specific accounts to their website, then using RB2B and similar tools to see exactly which companies engaged.