Companies that use Klaviyo Analytics

Source: Analysis of Linkedin bios of 95,708 companies that use Klaviyo Analytics

I noticed that Klaviyo Analytics users are predominantly direct-to-consumer retail and ecommerce companies selling physical products. These aren't SaaS platforms or service businesses. They're moving tangible goods: apparel brands like Southern Saint and Urban Expressions, specialty food companies like Hickory Farms, wellness products from BioCare and Prana Pets, home goods from Caracole and CAGUUU, and niche sporting equipment from companies like Moloko Cycling. Even the less obvious ones, like Simon Sinek's company, sell books and merchandise directly to consumers.

These are mostly small to mid-sized growth companies. The employee counts cluster heavily in the 2-50 range, with occasional outliers like bareMinerals at 1,000 plus employees. Most show no funding data or modest early-stage rounds, like Moloko Cycling's 166K equity crowdfunding or RECOVER 180's 1.8M Series unknown. They're past the garage startup phase but still owner-operated or family-run, like Ivan Smith Furniture in its third generation or HAKRO managed by the founder's daughter.