We detected 118 companies using Zulip. The most common industry is Software Development (20%) and the most common company size is 11-50 employees (36%). We find new customers by discovering URLs with known URL patterns through web crawling or modifications to subprocessor lists.
Note: We also track companies that use the market leaders: companies that use Slack here and companies that are using Discord here
๐ Who usually uses Zulip and for what use cases?
Source: Analysis of job postings that mention Zulip (using the Bloomberry Jobs API)
Job titles that mention Zulip
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Based on an analysis of job titles from postings that mention Zulip.
Job Title
Share
Software Engineer/Developer
25%
Executive Assistant
10%
Teaching Assistant
10%
Head of IT/Systems Administration Manager
10%
My analysis shows that Zulip purchasing decisions are primarily made by IT leadership and operations managers, with Head of IT roles and Systems Administration Managers representing 10% of postings. These leaders prioritize internal systems optimization, team collaboration, and automation. They're seeking tools to support distributed teams across multiple offices and remote workers, as one posting emphasizes maintaining "internal systems such as Google Workspace, Zulip, Confluence, and other collaboration tools."
The day-to-day users span an incredibly diverse range of roles. Software engineers and developers make up 25% of postings, using Zulip for project coordination and technical discussions alongside tools like GitLab and Jira. Teaching assistants use it to "provide support to students" in academic settings. Executive assistants rely on it for coordinating communications across leadership teams. Even non-technical roles like billing specialists and facility assistants are listed as Zulip users, suggesting it serves as the central communication hub for entire organizations.
The common thread across these postings is the need for organized, persistent team communication in complex operational environments. Companies describe needing to "maintain clear and consistent communication" and manage "multiple projects/tasks" while supporting distributed teams. One particularly telling requirement states candidates must have "general proficiency with computer applications, e.g. Slack/Zulip" and another mentions using "Zulip for task tracking and communications," revealing that organizations view it as essential infrastructure for coordinating work across departments and locations.
๐ฅ What types of companies use Zulip?
Source: Analysis of Linkedin bios of 118 companies that use Zulip
Company Characteristics
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Shows how much more likely Zulip customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Software Development
15.0x
Country: Germany
9.5x
Industry: IT Services and IT Consulting
8.7x
Country: France
7.9x
Company Size: 51-200
4.5x
Company Size: 201-500
4.1x
Looking through these companies, I noticed Zulip attracts organizations that build or manage complex technical systems. There's a strong concentration of software development shops, IT consultancies, and technology product companies. But I also see research institutions, healthcare providers, government agencies, nonprofits, and even a ski resort. What unites them isn't industry, but rather the need to coordinate technical work across distributed teams. These are organizations where precision matters: engineering firms developing robotics and AI, medical device manufacturers, cybersecurity agencies, and companies managing critical infrastructure.
These companies span a wide maturity range, but most appear to be established small to mid-sized organizations rather than early startups or large enterprises. The typical company has 11-50 or 51-200 employees. Very few show recent funding rounds, and when they do, it's often modest Series A amounts or grants. Many have been operating for years or even decades (I see founding dates from the 1970s through 2010s). They're past the scrappy startup phase but haven't scaled to enterprise bureaucracy.
๐ง What other technologies do Zulip customers also use?
Source: Analysis of tech stacks from 118 companies that use Zulip
Commonly Paired Technologies
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Shows how much more likely Zulip customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Zulip users are predominantly developer-focused, open-source aligned companies with strong engineering cultures. The extreme correlation with GitLab, GitHub Actions, and Dependabot tells me these organizations have made deliberate choices to build on open platforms rather than proprietary ones. They're likely technical product companies or engineering-heavy SaaS businesses where developers drive tool selection, not procurement teams.
The pairing of GitLab with GitHub Actions is particularly revealing because it shows these companies use best-of-breed tools rather than sticking to single vendor ecosystems. They're comfortable integrating multiple platforms to get exactly what they need. The high correlation with Dependabot and Docker Hub reinforces this: these teams care deeply about automated dependency management and containerization, which means they're running sophisticated CI/CD pipelines and likely practicing DevOps at scale. The presence of Hetzner, a European infrastructure provider known for good value, suggests cost-consciousness and a willingness to look beyond AWS or Google Cloud.
My analysis shows these are product-led companies, almost certainly at growth stage rather than enterprise scale. The tech stack screams engineering autonomy and developer experience prioritization. They're not using enterprise chat solutions like Slack Enterprise Grid or Microsoft Teams because developers chose Zulip for its threading model and open-source nature. These companies probably have 20-200 employees with engineering representing a large percentage of headcount. They're building technical products for technical buyers and growing through product quality and community rather than outbound sales teams.
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