Companies that use Warmly

Source: Analysis of Linkedin bios of 598 companies that use Warmly

I noticed that Warmly's users span a fascinating range of B2B companies, but they share a common thread: they're selling complex solutions that require human relationships to close deals. These aren't impulse purchases. I'm seeing software platforms (data analytics, AI tools, security solutions), professional services firms (marketing agencies, IT consultancies, recruiting), and specialized B2B service providers (mortgage lenders, payment processors, supply chain tech). What unites them is that their sales cycles involve education, trust-building, and multiple stakeholder conversations.

The funding and size signals tell an interesting story. I'm seeing a concentration of Series A to Series C companies (roughly 20-25 fall in this range), alongside established players with 50-500 employees who've been around for years but are still growth-focused. The employee counts cluster around 11-200, which is that critical scaling phase where companies are professionalizing sales but haven't yet built massive enterprise sales machines.

A salesperson should understand that Warmly's buyer is likely managing a growing sales team that's drowning in manual qualification work. They're at the stage where every lead matters, where they can't afford to miss hot buyers, but they don't yet have the enterprise infrastructure of massive SDR teams. They value innovation and are comfortable adopting new tools, but they need ROI fast.

Source: Analysis of tech stacks from 598 companies that use Warmly

I noticed that Warmly users are building aggressive outbound sales engines focused on identifying and immediately engaging website visitors. The extreme correlation with tools like RB2B, Apollo's visitor tracker, and Clearbit tells me these companies are obsessed with capturing buying intent the moment it appears. They're not waiting for forms to be filled out. They want to know who's browsing their site right now and reach out instantly.

The pairing of Apollo's visitor tracker with Warmly makes perfect sense for a "strike while the iron is hot" strategy. Someone visits your pricing page, Apollo identifies the company, and Warmly enables immediate outreach while that person is still engaged. Adding RB2B into the mix, which also focuses on visitor identification, suggests these companies are doubling down on this approach and likely testing multiple de-anonymization tools to maximize coverage. The presence of Clearbit reinforces this, as it provides the enrichment data needed to personalize those instant touches. Vector.co appearing so frequently is interesting because it's another signal orchestration tool, which tells me these companies are building complex workflows that trigger actions based on multiple intent signals, not just single events.

My analysis shows these are clearly sales-led organizations, likely in the growth stage where they've found product-market fit and are scaling their go-to-market motion. They're sophisticated enough to stitch together multiple tools but probably don't have enterprise-level marketing automation yet. They're prioritizing speed to lead and conversion rate optimization over top-of-funnel volume.

A salesperson talking to potential Warmly customers should understand they're speaking with revenue teams that already believe in intent-based selling. These buyers don't need convincing that website visitor identification matters. They need to understand how Warmly fits into or improves their existing orchestration stack.