We detected 243 companies using UsableNet and 16 customers with upcoming renewal in the next 3 months. The most common industry is Retail (26%) and the most common company size is 201-500 employees (19%). We find new customers by detecting JavaScript snippets or configurations on customer websites.
Source: Analysis of Linkedin bios of 243 companies that use UsableNet
Company Characteristics
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Shows how much more likely UsableNet customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Retail
16.5x
Company Size: 51-200
2.8x
Country: US
2.4x
I noticed that UsableNet's customers are predominantly consumer-facing businesses that sell physical products directly to people. These are companies making cosmetics, clothing, food and beverages, home goods, and luxury items. They're retailers, manufacturers, and brands like E.L.F. Beauty, Chobani, Bonobos, sweetgreen, and Hershey. Many operate both brick-and-mortar stores and e-commerce platforms, which makes sense given UsableNet's focus on digital accessibility.
These are mostly established, mature enterprises rather than early-stage startups. I see significant employee counts (Chobani has 2,115 employees, GNC over 10,000), multiple retail locations (Micro Center has grown steadily since 1979, The Container Store has over locations), and many are post-IPO or have substantial funding histories. Several are legacy brands like Denny's, Hershey, and Brooks Brothers that have been around for decades or even over a century.
🔧 What other technologies do UsableNet customers also use?
Source: Analysis of tech stacks from 243 companies that use UsableNet
Commonly Paired Technologies
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Shows how much more likely UsableNet customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that UsableNet customers are predominantly consumer-facing retail and e-commerce companies with sophisticated omnichannel operations. The presence of tools like Narvar (post-purchase tracking), Power Reviews (customer reviews), and Dash Hudson (visual commerce) tells me these are brands obsessed with the end-to-end customer experience, from browsing to delivery and beyond.
The pairing with Gladly is particularly revealing. Gladly is a customer service platform built specifically for brands that want personalized, conversation-based support rather than ticket-based systems. Combined with UsableNet's accessibility and compliance focus, this suggests companies dealing with complex customer needs who can't afford to exclude anyone from their shopping experience. ServiceChannel's strong correlation reinforces this, as it's used for managing physical retail locations and facilities. These companies are running both digital and physical operations simultaneously.
Attentive, an SMS marketing platform appearing 75 times, shows these brands are aggressive about customer engagement across channels. When you add Dash Hudson for social commerce optimization, I'm seeing retailers who understand that modern commerce happens everywhere, from Instagram to text messages to websites. They need UsableNet because accessibility isn't optional when you're trying to reach the broadest possible customer base across all these touchpoints.
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