Companies that use SimplePractice

Source: Analysis of 100 job postings that mention SimplePractice

I noticed that SimplePractice is purchased by leadership at small to mid-sized mental health and wellness practices, with the Senior Director of Customer Success role revealing the vendor's focus on onboarding and retention for group practices. However, purchasing decisions appear distributed across practice owners, clinical managers, and administrative directors who are building out operational teams to support their EHR infrastructure. These buyers prioritize seamless client experiences and efficient revenue cycle management.

Day-to-day users are overwhelmingly administrative and billing staff who handle scheduling, client communications, insurance verification, claims submission, and payment processing. Virtual assistants manage intake calls and appointment confirmations, while billing specialists navigate denied claims and payer requirements. Clinical managers use SimplePractice for treatment planning and documentation, but the heaviest usage comes from coordinators answering phones, processing payments, and maintaining HIPAA-compliant records across multiple communication channels.

The pain points center on operational efficiency and revenue optimization. Multiple postings emphasize the need to "maximize scheduling efficiency" and "ensure timely reimbursement" while maintaining compliance. I found revealing language about managing "overflow calls in a professional manner," coordinating "last-minute cancellations and reassignments efficiently," and ensuring "accurate and timely documentation." These practices are clearly struggling with administrative burden and need systems that allow clinical staff to focus on patient care while non-clinical staff handle the complex backend operations of insurance billing and client coordination.

Source: Analysis of tech stacks from 1,900 companies that use SimplePractice

I analyzed the tech stack patterns and found that SimplePractice users are clearly small healthcare practices and solo practitioners, particularly in mental health and therapy. The overwhelming presence of website builders like Squarespace and Wix, combined with practice management tools like TherapyNotes and AdvancedMD, tells me these are individual therapists or small wellness clinics setting up their own digital presence without IT departments.

The pairing with TherapyNotes is especially revealing since it's 111 times more likely to appear alongside SimplePractice. This suggests practitioners who need multiple practice management solutions, possibly using one for scheduling and another for clinical notes, or transitioning between systems. The high correlation with AdvancedMD points to small medical practices that need both practice management and medical billing capabilities. Meanwhile, Flodesk appearing 41 times more often makes perfect sense for therapists building their own email lists and newsletters to nurture client relationships. Skedda, a room booking system, indicates shared office spaces where multiple practitioners schedule the same physical rooms.

These companies operate in a distinctly bootstrapped, self-service manner. They're building their own websites, managing their own marketing through email tools, and cobbling together affordable SaaS solutions rather than investing in enterprise systems. This is a marketing-led motion, but individual marketing rather than professional campaigns. They're likely solo practitioners or practices with fewer than five clinicians, still in early growth stages where every dollar matters.

Source: Analysis of Linkedin bios of 1,900 companies that use SimplePractice

I analyzed these companies and found that SimplePractice primarily serves small, independent mental health practices. The typical customer is a therapist, psychologist, counselor, or clinical social worker running their own private practice or small group practice. These are service providers who offer talk therapy, psychological assessments, and counseling to individuals, couples, families, and children. They're not building products or technology. They're delivering clinical care, typically through one-on-one sessions.

These are overwhelmingly micro-businesses at very early stages. Most have between 1 and 10 employees, with the majority clustering at 2 to 4 employees. None show any funding history or venture backing. Many appear to be solo practitioners or founder-led practices that recently added one or two additional therapists. The employee count discrepancies (showing "3 (2-10)" for example) suggest LinkedIn data limitations with very small businesses. A handful have grown to 11 to 50 employees, but these are the exceptions.