Companies that use Shogun

Source: Analysis of tech stacks from 6,411 companies that use Shogun

I noticed something very clear in this data: Shogun users are direct-to-consumer ecommerce brands operating on Shopify. The 23.4x correlation with Shopify isn't just strong, it's definitional. These companies are building their entire digital storefront on Shopify and using Shogun to enhance their page building capabilities beyond what Shopify offers natively.

The relationship with Klaviyo and Attentive tells me these companies are heavily invested in customer retention and lifecycle marketing. Klaviyo handles sophisticated email automation while Attentive focuses on SMS, which means they're running multi-channel campaigns to bring customers back repeatedly. The presence of Recharge at 49.2x correlation adds another dimension: these are subscription-based businesses or at least testing recurring revenue models. When I see Gorgias in the stack, it confirms they're at a scale where customer support volume demands a specialized helpdesk built for ecommerce.

The full picture reveals marketing-led growth companies in a mature stage of their DTC journey. They're not just starting out, they've moved past basic Shopify themes and need custom landing pages to optimize conversion rates. The combination of review management (Yotpo), subscriptions (Recharge), and dedicated support tools (Gorgias) suggests they're doing meaningful volume and thinking about lifetime value, not just acquisition.

Source: Analysis of Linkedin bios of 6,411 companies that use Shogun

I noticed that Shogun's typical customer is heavily concentrated in direct-to-consumer e-commerce, particularly companies selling physical products online. These are businesses making everything from jewelry and apparel to supplements, furniture, specialty foods, and outdoor gear. They're product-focused brands that need to tell compelling stories and showcase their offerings visually to convert online shoppers.

The size signals are telling. Most companies fall in the 2-50 employee range, with many specifically clustered at 11-50. When funding data exists, it's usually Seed or Series A stage, with rounds between $1-7M. However, many show no funding at all, suggesting bootstrapped growth. These aren't early prototypes, they're established enough to have real revenue and teams, but they're still in active growth mode. They need sophisticated e-commerce capabilities but likely don't have massive technical teams to build custom solutions.