We detected 301 companies using Post Affiliate Pro, 70 companies that churned, and 10 customers with upcoming renewal in the next 3 months. The most common industry is Retail (32%) and the most common company size is 2-10 employees (51%). We find new customers by detecting JavaScript snippets or configurations on customer websites.
Note: We track companies that installed the Post Affiliate Pro script to track affiliate referrals and conversions
๐ Who usually uses Post Affiliate Pro and for what use cases?
Source: Analysis of job postings that mention Post Affiliate Pro (using the Bloomberry Jobs API)
Job titles that mention Post Affiliate Pro
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Based on an analysis of job titles from postings that mention Post Affiliate Pro.
Job Title
Share
Affiliate Marketing Specialist
53%
Ecommerce Specialist
13%
Customer Service Representative
7%
Marketing Manager
7%
My analysis shows that Post Affiliate Pro buyers are primarily marketing leaders and operations managers, though the dominance of individual contributor roles (100% of postings) suggests purchase decisions happen at the director or VP level in marketing, growth, or ecommerce departments. The hiring focus on affiliate marketing specialists (53%) and ecommerce specialists (13%) reveals these buyers prioritize scaling revenue through partner networks and optimizing conversion tracking. They're building or expanding affiliate programs as a core growth channel rather than a side initiative.
The day-to-day users are highly technical affiliate operations specialists who serve as platform administrators. I noticed they're responsible for commission configuration, tracking link management, pixel implementation, API integrations with tools like Salesforce, and fraud detection. These practitioners need to understand UTM parameters, Google Tag Manager, basic coding for template updates, and CSV reporting for commission payouts. They act as the bridge between marketing strategy and technical execution.
The companies hiring for these roles are focused on scaling affiliate programs into significant revenue drivers while maintaining data integrity and preventing fraud. One posting seeks someone to "build the affiliate program from where it is today into a real revenue line" and mentions the need to "spot fraud early: cookie stuffing, self-referrals, multi-accounting." Another emphasizes "drive CAC down while scaling attributable revenue month-over-month." These phrases reveal that buyers want Post Affiliate Pro to professionalize their affiliate operations, ensure accurate attribution, and turn partnerships into predictable, scalable revenue channels.
๐ฅ What types of companies use Post Affiliate Pro?
Source: Analysis of Linkedin bios of 301 companies that use Post Affiliate Pro
Company Characteristics
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Shows how much more likely Post Affiliate Pro customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Wellness and Fitness Services
20.3x
Industry: Retail
11.4x
Industry: Technology, Information and Internet
5.6x
Country: United States
3.6x
Company Size: 51-200
3.4x
Company Size: 11-50
2.3x
I noticed that Post Affiliate Pro attracts companies that sell directly to consumers, often in highly competitive niches where word-of-mouth and affiliate marketing can drive significant growth. These are predominantly e-commerce businesses selling physical products like cosmetics (Yes! Cosmetics, Touti Cosmetics), fitness equipment (Bells of Steel, Fluidity Barre), supplements (Joy Organics, 1st Phorm, Previnex), and specialty goods. There's also a notable presence of digital service companies like online education platforms (Achievable, Noam Institute), SaaS tools, and marketplaces (Bark.com, FishingBooker).
Looking at company maturity, I see mostly bootstrapped, profitable small to medium businesses. The employee counts cluster heavily in the 11-50 and 51-200 ranges, with very few showing venture funding. When funding exists, it's typically modest seed or Series A rounds. These companies have moved past the scrappy startup phase but aren't corporate giants. They're at the stage where they have proven products and need scalable customer acquisition, which is exactly where affiliate marketing shines.
๐ง What other technologies do Post Affiliate Pro customers also use?
Source: Analysis of tech stacks from 301 companies that use Post Affiliate Pro
Commonly Paired Technologies
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Shows how much more likely Post Affiliate Pro customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Post Affiliate Pro users are predominantly direct-to-consumer e-commerce brands running sophisticated subscription and retention operations. The dominant presence of Klaviyo (appearing in 111 companies at nearly 40x the normal rate) and Recharge (51 companies at 88x) immediately signals we're looking at Shopify-style stores focused on recurring revenue models. These aren't just selling products once. They're building ongoing customer relationships.
The pairing of Wicked Reports with Post Affiliate Pro is particularly revealing, despite appearing in only 9 companies. That 1,237x correlation rate suggests companies obsessed with multi-touch attribution and understanding exactly which marketing channels drive profitable customers. When you combine this with Refersion (another affiliate tracking tool at 326x), I see businesses running complex affiliate programs where they need to track performance across multiple partners and pay commissions accurately. Attentive's strong showing (100x more likely) adds another layer, indicating these brands use SMS marketing aggressively to drive repeat purchases and reduce churn.
The full stack reveals marketing-led organizations that treat customer acquisition as a science. They're likely past the early startup phase since they've invested in multiple specialized tools rather than all-in-one platforms. These companies understand their unit economics well enough to pay affiliates confidently, and they're sophisticated enough to need tools like Wicked Reports to prove ROI. The subscription focus via Recharge means they're optimizing for lifetime value, not just initial conversion.
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