Companies that use Dub

Source: Analysis of Linkedin bios of 137 companies that use Dub

I analyzed these 98 companies and found that Dub's typical user is building software products, often with AI at the core. The majority are SaaS companies creating tools for specific workflows: developer platforms, content creation tools, business automation software, and AI agents. They're not selling physical products or generic services. They're building applications that other businesses or creators will use daily. Even the non-software companies in this list tend to be digitally native or tech-forward operations.

These are predominantly early-stage, venture-backed startups. I see a heavy concentration of seed and Series A companies, with funding rounds typically between $2M and $30M. Many have small teams of 11-50 employees, though some are even smaller at 2-10. They're past the idea stage but still building and iterating rapidly. The presence of YC-backed companies is notable. These aren't enterprises with complex procurement processes, they're fast-moving teams making quick technology decisions.

Source: Analysis of tech stacks from 137 companies that use Dub

I noticed something striking about companies using Dub: they're building modern B2B SaaS products with a distinctly product-led growth approach. The combination of tools reveals companies that are hyper-focused on transparency, user engagement, and creating viral growth loops through their product itself.

The pairing with Loops.so and PostHog User Surveys tells me these companies are obsessed with understanding user behavior and staying close to their customers through lightweight, automated communication. They're not hiring massive sales teams but instead letting the product do the talking. FirstPromoter appearing so frequently is particularly revealing because it shows these companies are building referral and affiliate programs into their growth strategy from the start. When you combine that with Dub (a link management tool), you see companies that are tracking every touchpoint and optimizing for shareability. Plain and Incident.io Status Page round out the picture by showing a commitment to transparent, real-time customer support and operational visibility.

My analysis shows these are classic product-led growth companies, likely somewhere between seed and Series A stage. They're marketing-led in the sense that they care deeply about brand and community, but they're letting product usage drive conversion rather than enterprise sales cycles. The full stack reveals teams that are data-driven, automation-focused, and building for a bottom-up adoption model where individual users discover and share their product organically.