We detected 718 companies using Tolt, 68 companies that churned, and 11 customers with upcoming renewal in the next 3 months. The most common industry is Software Development (57%) and the most common company size is 11-50 employees (47%). We find new customers by detecting JavaScript snippets or configurations on customer websites.
The count of new companies shown here may differ from the total in the table above. This is intentional. We apply a consistent baseline to ensure month-over-month comparisons are apples-to-apples rather than affected by when data was first collected.
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Market Insights
🏢 Top Industries
Software Development351 (57%)
Technology, Information and Internet177 (29%)
Advertising Services8 (1%)
Financial Services8 (1%)
Information Technology & Services7 (1%)
📏 Company Size Distribution
11-50 employees332 (47%)
2-10 employees269 (38%)
51-200 employees69 (10%)
201-500 employees18 (3%)
1 employee employees13 (2%)
👥 What types of companies use Tolt?
Source: Analysis of Linkedin bios of 718 companies that use Tolt
Company Characteristics
i
Shows how much more likely Tolt customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Pre seed
56.8x
Funding Stage: Seed
37.7x
Industry: Software Development
33.7x
Funding Stage: Series A
24.7x
Industry: Technology, Information and Internet
20.8x
Country: Singapore
14.8x
I noticed that Tolt's typical customers are B2B SaaS companies building tools for specific professional audiences. These aren't consumer apps or marketplaces. They're creating workflow software, automation platforms, AI-powered assistants, and specialized business tools. I see a lot of solutions for sales teams, marketing automation, project management, customer support, and vertical-specific software for industries like recruiting, accounting, or real estate. Many are developer tools or platforms that help other businesses operate more efficiently.
These are overwhelmingly early-stage companies. The employee counts cluster heavily in the 2-50 range, with most having 11-50 employees. Funding stages are predominantly seed, pre-seed, or bootstrapped with no disclosed funding. When funding is mentioned, it's typically under $5M. A few outliers like Loora ($12M Series A) or Exa ($85M Series B) exist, but they're exceptions. The newer companies especially lean into AI positioning, while slightly more mature ones focus on workflow optimization and integration capabilities.
🔧 What other technologies do Tolt customers also use?
Source: Analysis of tech stacks from 718 companies that use Tolt
Commonly Paired Technologies
i
Shows how much more likely Tolt customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Tolt are almost exclusively B2B SaaS businesses with subscription revenue models. The overwhelming presence of tools like Profitwell, Paddle, and Rewardful tells me these are companies deeply focused on recurring revenue optimization and partner-driven growth. They're building the infrastructure for sustainable, scalable SaaS operations rather than one-time sales.
The pairing of Paddle and Profitwell is particularly revealing. These companies want sophisticated merchant of record capabilities combined with subscription analytics, suggesting they're selling globally and need to manage complex billing scenarios. When I see Rewardful appearing 859 times more often than baseline, it signals that affiliate and partner programs are central to their distribution strategy. Add Clay Integrations to the mix, and you have companies that are serious about enriching customer data and automating their outbound motions. They're not just waiting for customers to come to them.
The full picture shows these are product-led growth companies in their expansion phase. They've found product-market fit and are now systematizing their growth. The Hubspot App Marketplace correlation (appearing in 47 companies) confirms they need real CRM infrastructure, but they're complementing it with specialized tools rather than relying on Hubspot alone. These aren't enterprise sales-led organizations with long sales cycles. They're more likely running hybrid motions where the product drives initial adoption, but partnerships and smart marketing automation accelerate growth.
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