Companies that use Plausible

Source: Analysis of Linkedin bios of 5,020 companies that use Plausible

I noticed that Plausible attracts a remarkably diverse range of companies, but they share a common thread: they're organizations that take their digital presence seriously without being pure tech companies. These are marketing agencies, healthcare providers, museums, hospitality groups, government bodies, renewable energy firms, and specialized manufacturers. They're not selling analytics software or building SaaS platforms. They're running real-world operations that happen to need a website, whether that's serving meals at Stockholm's City Hall, recycling lithium batteries in Malaysia, or providing home care across the UK.

These companies span all stages, but the majority appear to be established, revenue-generating businesses rather than early startups. I see companies with 50-200 employees, decades of operating history, and stable business models. The funded companies show modest rounds (seed to Series B), and many have no venture funding at all. They're past the scrappy startup phase but aren't massive enterprises either. They're in that middle zone where they have real customers, real revenue, and a real need for privacy-conscious analytics without enterprise complexity.

Source: Analysis of tech stacks from 5,020 companies that use Plausible

I noticed that Plausible users are overwhelmingly privacy-conscious, marketing-driven companies that have chosen modern, developer-friendly tools over traditional enterprise software. The extreme correlation with CookieBot (16.2x more likely) and the strong presence of Webflow (15.6x more likely) tells me these are companies that care deeply about user privacy and want elegant, streamlined solutions rather than bloated analytics platforms.

The Webflow and Sanity.io pairing is particularly revealing. These companies are building their web presence with modern, headless CMS approaches and design-first tools. They're likely startups or digital agencies that value speed and aesthetics, and they've consciously rejected tools like Google Analytics in favor of Plausible's lightweight, privacy-friendly approach. The CookieBot correlation reinforces this: these companies are actually implementing GDPR compliance properly, not just paying lip service to it.

The marketing tools tell an interesting story too. HubSpot Marketing Hub and LinkedIn Ads appearing together suggests B2B companies running sophisticated demand generation programs. They're not just throwing up a website and hoping for traffic. They're actively investing in paid acquisition and nurturing leads through marketing automation. Google Search Console's presence shows they care about organic search too, running multi-channel strategies.