We detected 766 customers using LeadLander, 79 companies that churned or ended their trial, and 12 customers with estimated renewals in the next 3 months. The most common industry is Software Development (25%) and the most common company size is 51-200 employees (36%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: We only track when a company installs the LeadLander tracking script on their website (majority of customers)
About LeadLander
LeadLander identifies anonymous website visitors for B2B companies using AI-powered tracking technology that reveals which organizations are visiting a site, what pages they view, how long they stay, and their behavior patterns to help sales and marketing teams generate qualified leads and optimize outreach efforts.
🔧 What other technologies do LeadLander customers also use?
Source: Analysis of tech stacks from 766 companies that use LeadLander
Commonly Paired Technologies
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Shows how much more likely LeadLander customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that LeadLander users are clearly B2B companies with mature, sophisticated sales and marketing operations. The presence of multiple visitor identification tools like Demandbase and 6Sense alongside LeadLander itself tells me these companies are obsessed with identifying and tracking anonymous website visitors. They're running account-based marketing strategies and need to know exactly which companies are showing buying intent on their websites.
The pairing of ZoomInfo with LeadLander makes perfect sense for this workflow. LeadLander identifies which companies are visiting the website, and ZoomInfo provides the contact data to actually reach decision-makers at those accounts. Meanwhile, Salesloft appearing so frequently suggests these identified leads flow directly into structured sales outreach sequences. The Netsuite correlation is particularly interesting because it indicates these are established companies with complex revenue operations that need enterprise-grade financial management, not startups using simpler tools.
My analysis shows these are definitively sales-led organizations, likely in the $10M to $100M revenue range. They've moved beyond basic marketing automation into sophisticated demand generation that requires stitching together visitor identification, intent data, contact enrichment, and sales engagement. The Expensify presence suggests they have field sales teams managing significant travel and expense budgets. These aren't product-led growth companies hoping users will self-serve. They're running traditional B2B sales motions that depend on identifying in-market accounts early and pursuing them aggressively.
👥 What types of companies is most likely to use LeadLander?
Source: Analysis of Linkedin bios of 766 companies that use LeadLander
Company Characteristics
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Shows how much more likely LeadLander customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Company Size: 51-200
6.0x
Country: US
3.2x
I analyzed these 85 companies and found that LeadLander's typical customer operates in complex B2B environments where the sales cycle matters. These are companies selling software platforms, specialized manufacturing equipment, professional services, healthcare solutions, and technical infrastructure. They are not consumer brands. They sell to other businesses, often with long consideration periods and multiple stakeholders. I see a lot of ERP software, industrial machinery, financial technology, logistics solutions, and enterprise platforms.
These are predominantly growth-stage to mature companies. The employee counts cluster in the 50-200 range, with some larger enterprises mixed in. Many show Series B, C, or D funding, or are bootstrapped and profitable with decades of operations. I see very few seed-stage startups. The presence of private equity involvement, post-IPO companies, and references to "industry-leading" positions suggests established players with proven business models. They have resources to invest in sales and marketing infrastructure.
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