We dug into our own data, and spoke with people from these companies to confirm their usage, to find which companies are using NetSuite in production. Here are real-world examples of how they use it.
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Biotechnology & Life Sciences
Software - San Francisco, California
Twilio makes APIs that let companies add communications - SMS, voice calls, email, video - to their products. Their customers pay by usage, meaning Twilio is billing for billions of small transactions every month.
NetSuite is Twilio's financial ERP - handling accounts payable, accounts receivable, billing operations, revenue recognition, and financial close. Their primary billing system is Zuora, which handles the usage-based invoicing, with NetSuite sitting alongside it as the financial back-end where revenue gets recorded and the books are kept.
The interesting part is the scale and complexity of what NetSuite has to manage. Because Twilio charges per API call, per SMS, per minute, the volume of underlying transactions is enormous - all of it needs to be aggregated, invoiced through Zuora, and then recognized as revenue in NetSuite correctly under accounting rules.
Software - San Francisco, California
Databricks makes the data and AI platform used by over 20,000 organizations - including Mastercard, Unilever, and AT&T - to build data pipelines, run analytics, and train AI models.
NetSuite is Databricks' core financial ERP, handling billing, accounts receivable, accounts payable, revenue recognition, financial close, and international accounting. It sits alongside Salesforce for CRM, Anaplan for financial planning, and Coupa for procurement.
Databricks sells on a consumption model - customers pay based on how much compute they use. That makes billing and revenue recognition genuinely complex: usage data has to be aggregated, billed, and then recognized as revenue in NetSuite correctly under accounting rules.
There's also a notable detail in their finance setup: they use their own platform - running SQL and Python pipelines on Databricks itself - to automate journal entries, accruals, and financial reporting that feed into NetSuite. They're running their own product as part of their finance infrastructure.
Software - Waltham, Massachusetts
Dynatrace makes an observability and security platform used by large enterprises to monitor their software, cloud infrastructure, and applications. Over half of the Fortune 100 are customers.
NetSuite is Dynatrace's core financial ERP, running accounting, accounts payable, and financial close globally. Their UK finance team uses it for multi-currency AP across multiple countries. Their APAC accounting teams in Australia use it for monthly close and reconciliations. FP&A runs NetSuite alongside Anaplan for planning and forecasting.
The broader finance stack sits around NetSuite: Zip for procurement intake, OneStream for financial consolidation, Varicent for sales compensation, and Concur for expenses. NetSuite is the general ledger tying it all together.
Artificial Intelligence - San Francisco, California
OpenAI builds AI research and products, most visibly ChatGPT and the GPT and o-series model APIs. They sell to consumers via subscription, to developers via API (billed on token usage), and to enterprises via custom contracts - a mix of billing models that creates meaningful finance complexity.
NetSuite is OpenAI's current financial ERP, used for accounting, revenue recognition, infrastructure cost accounting, and financial controls. Their finance team runs the monthly close in NetSuite, uses NetSuite ARM for revenue recognition across subscription and consumption-based arrangements, and manages compute and infrastructure accounting - tracking cloud spend, fixed assets, and data acquisition costs - through it.
However, OpenAI is actively replacing NetSuite with Oracle Fusion Cloud. They've been hiring engineers specifically to lead the migration - data migration, integration validation, system cutover. The rest of the companies here are running NetSuite as a stable, ongoing system. OpenAI is running it as a system they're leaving.
Food Delivery / Logistics - San Francisco, California
DoorDash is a technology and logistics company operating a marketplace connecting consumers, merchants, and delivery workers across the US and internationally - including through its subsidiary Wolt, which covers 30+ countries across Europe and Asia.
NetSuite serves as the financial ERP backbone across DoorDash and Wolt, handling the core order-to-cash cycle - accounts receivable, collections, cash application, and general ledger. The AR implementation is particularly substantial, with deep custom development using SuiteScript, Restlets, and Map/Reduce scripts to handle invoicing at scale. HighRadius is integrated into the NetSuite O2C stack to manage collections and cash receipts, with middleware tools like MuleSoft, Boomi, and Celigo bridging NetSuite to surrounding systems.
On the Wolt side, NetSuite is described explicitly as the "backbone" of their finance systems environment, with a dedicated internal team continuously developing and maintaining it. Given Wolt's presence across 30 countries, the implementation carries a high degree of localization and customization - country-specific compliance requirements, local tax rules, and regional finance workflows are all built directly into the system.
Software - New York, New York
Schrödinger makes software used by pharmaceutical and materials science companies to model how molecules behave - helping researchers design drugs and materials faster than traditional lab work alone.
NetSuite is their core financial system, handling order management, billing, accounts receivable, accounts payable, and financial close. Salesforce runs alongside it as their CRM - sales teams work in Salesforce, and deals flow into NetSuite for billing and fulfillment. Coupa handles procurement.
The interesting part is what NetSuite is actually tracking. Schrödinger's deals can involve collaboration agreements, milestone payments, and revenue shared with pharma partners - contracts where figuring out how to book the money requires reading the fine print carefully. Most companies use NetSuite to process straightforward orders. Schrödinger is using it to manage revenue from deals that are genuinely complicated to account for.
Pharmaceutical Manufacturing - Indianapolis, Indiana
Eli Lilly is a global pharmaceutical company best known recently for Mounjaro and Zepbound. In 2023 they acquired Point Biopharma, a company that makes radioligand therapies - a type of cancer treatment that uses radioactive molecules to target and destroy tumour cells.
Lilly's core business runs on SAP, but the Point Biopharma facility in Indianapolis continues to run on NetSuite post-acquisition. NetSuite handles inventory, materials management, order management, production planning, and financial accounting for the site. Like Unilever and PayPal, Lilly is running NetSuite in parallel with SAP rather than forcing the acquired business onto their existing systems.
What makes this deployment stand out is where it's running. This is a pharmaceutical manufacturing facility that operates under strict FDA oversight - the kind where every system that touches a regulated process has to meet specific requirements for how records are created, stored, and audited. NetSuite here isn't managing retail orders or software licenses; it's part of the production chain for cancer drugs made under those rules. Most NetSuite deployments don't come close to that level of regulatory scrutiny.
Biotechnology / Nonprofit Research - Sunnyvale, California
23andMe is a consumer genetics and nonprofit medical research organization. After restructuring as the 23andMe Research Institute, they operate as a mission-driven nonprofit - making their finance environment more complex than a typical biotech, blending earned revenue (genetic kit sales, health reports) with philanthropic funding, grants, and restricted donor contributions.
23andMe runs NetSuite Social Impact - Oracle's nonprofit-specific edition of NetSuite - as their core financial ERP. This variant is purpose-built for organizations managing fund accounting, and 23andMe uses it accordingly: tracking restricted and unrestricted net assets, managing grant compliance and donor reporting, and handling the nuanced revenue recognition that comes with mixing subscription-based consumer sales with philanthropic contributions.
Beyond fund accounting, NetSuite serves as the system of record for the full financial close - journal entries, reconciliations, AP/AR, treasury, and equity accounting. It feeds actuals into Planful for FP&A and budgeting, sits alongside FloQast for close management, and integrates with Ramp for expenses and JPMorgan Access for banking. On the procurement side, NetSuite handles purchase orders and supplier invoicing across both their consumer and R&D operations, with Coupa layered in for strategic procurement workflows.
Biotechnology / Biopharmaceuticals - San Francisco, California
BridgeBio is a biopharmaceutical company with a portfolio of 30+ drug development programs spanning preclinical through late-stage, across therapeutic areas including oncology, cardiology, neurology, and genetic dermatology. The company operates through a decentralized affiliate model - multiple semi-independent programs, each with their own R&D spend, vendor relationships, clinical trials, and manufacturing contracts - which creates substantial accounting complexity around intercompany transactions, consolidation, and clinical accruals.
NetSuite is BridgeBio's ERP of record, used across the full accounting function - general ledger, AP, AR, treasury, payroll, equity, and the monthly close. The affiliate structure means NetSuite handles a meaningful amount of intercompany accounting: cross-charges, allocations, reconciliations across subsidiaries, and consolidation with non-controlling interest accounting. The finance team runs SOX-compliant controls through it, and it serves as the system of record for external audit support across quarterly reviews and year-end.
A particularly distinctive use case is R&D clinical accounting. BridgeBio tracks clinical trial accruals, CRO and CMO purchase orders, contract-to-manufacture spend, and preclinical program costs through NetSuite - reconciling invoices against SOWs, budgets, and work orders for dozens of programs simultaneously across affiliates.
Biotechnology — Stamford, Connecticut
GeneDx is a genomics company that sequences DNA to diagnose rare diseases. They're publicly traded and sit on what they claim is the world's largest rare disease dataset.
NetSuite is basically the financial operating system for the whole company. Every vendor invoice flows through it, procurement runs purchase orders and supplier contracts in it, and the lab team uses it for cost accounting and inventory. Revenue recognition, month-end close, all of it happens in NetSuite.
What's interesting is how seriously they've invested in it. They have a whole internal team dedicated just to maintaining and building on top of it, writing custom scripts and automations, and connecting it to their other finance tools. This isn't a company that bought NetSuite and left it mostly untouched. They've clearly built a lot of their financial infrastructure on top of it.
Retail — Lehi, Utah
Purple makes mattresses and bedding, selling mostly direct-to-consumer online. They're best known for their Purple Grid, a polymer grid layer that's become the centerpiece of their whole product line.
NetSuite is genuinely the backbone of how they run the business. And what's interesting about Purple specifically is how deep it goes. Most companies use it for finance and call it a day, but at Purple it runs through basically everything. Warehouse supervisors are monitoring inventory transactions in it, supply chain is feeding production forecasts into it, customer support is processing orders and returns through it, and finance is running month-end close in it.
So it's less of a back-office tool and more of the operating system for the whole company. They've also built real technical depth around it, with a dedicated developer managing custom scripts, workflows, and integrations. This isn't a company that just has NetSuite installed and mostly ignores it.
Direct-to-Consumer — New York, New York
The Farmer's Dog is a DTC subscription company that makes and delivers fresh, personalized dog food directly to customers' doors. Founded in 2014, they've delivered over a billion meals and raised over $150M. The pitch is simple: real food, portioned for your specific dog, shipped on a recurring schedule.
Running a subscription food business at that scale means NetSuite is doing a lot of heavy lifting. Treasury pulls cash reconciliation data directly from it. Supply chain and allocation teams use it to track inventory and coordinate fulfillment across their 3PL network. Finance across every function, from corporate FP&A to operations to new product lines, treats it as the core financial system. EDI integrations with logistics partners run through it too.
What really stands out is the depth of internal NetSuite investment. They've built dedicated internal expertise around custom records, workflows, scripts, and third-party integrations, with SOX compliance controls baked in. For a company that started as a scrappy pet food startup, that's a serious commitment to the platform.
Quick Service Restaurant - Ann Arbor, MI
Domino's is the world's largest pizza company, with more than 21,700 stores across 90+ countries. Most people think of Domino's as a pizza brand, but behind the scenes it's also a serious logistics and supply chain operation - and NetSuite is the ERP running a meaningful chunk of it.
NetSuite as the Equipment and Supply ERP
Domino's Equipment and Supply division - the part of the business that gets ovens, packaging, and supplies to franchisees - runs its day-to-day operations in NetSuite. That means creating and maintaining product records, managing warehouse inventory, processing inbound shipments, updating pricing, and generating billing for outbound orders. NetSuite is the system of record for the full inventory lifecycle, from receiving through to fulfillment.
Billing and AR alongside PeopleSoft
On the finance side, NetSuite handles accounts receivable and cash application for the Equipment and Supply business - tracking what franchisees owe, logging payments, and issuing invoices. It runs in parallel with PeopleSoft, Domino's older enterprise system, with the two regularly reconciled. The general pattern: NetSuite owns the Equipment and Supply financial flows, PeopleSoft covers the broader US business.
International Operations
NetSuite is also Domino's go-to for cross-border operations - managing Canadian store data, updating international bank account information, and investigating discrepancies across global markets. For anything happening outside the US core, it's NetSuite rather than PeopleSoft handling the operational detail.
Retail - New York, New York
Warby Parker sells prescription eyewear, contact lenses, and eye exams - primarily through their own stores and website. They make some of their own frames and have in-store optometry practices staffed by independent doctors.
NetSuite is Warby Parker's core financial ERP, running accounting, payroll, accounts payable, treasury, and inventory across the whole company. Payroll runs through ADP and reconciles into NetSuite. Treasury reconciles bank statements to NetSuite daily. The entire month-end close runs through it.
What's notable is the breadth of what they're managing in one system for what most people think of as an eyewear brand. NetSuite here is handling inventory costing across their own manufacturing operation, lease accounting for hundreds of retail store locations (a non-trivial accounting problem under ASC 842), COGS tracking across their online and in-store channels, their Home Try-On program, and billing for the independent optometrists who run the eye exam practices inside their stores. It's a genuinely complex deployment.
Motor Vehicle Parts Manufacturing - San Antonio, Texas
XPEL (Nasdaq: XPEL) makes automotive paint protection film, window film, and ceramic coatings, sold through a global network of trained installers alongside their own proprietary cutting software.
NetSuite sits at the center of their entire operation - order management, inventory, shipping, accounts payable, accounts receivable, and financial close all run through it. They also run their online store on SuiteCommerce, NetSuite's built-in ecommerce platform, meaning their storefront and back-office are in the same system rather than needing to sync data between a separate ecommerce platform and their ERP.
Around NetSuite they've built a connected layer of tools: Adyen for payments, Avalara for automated tax calculations, and Coupa for procurement. They operate across multiple countries and currencies, and custom code ties these systems together.
Retail — Lenexa, Kansas
Rally House is a sports retail chain with over 300 stores across the US, selling locally themed apparel, gifts, and gear for NFL, NBA, MLB, NCAA, and other teams.
NetSuite is genuinely woven into how they operate day to day. On the customer side, the whole support team lives in it, working queues to process orders, handle returns, clear billing issues, and flag fraud. It's not a tool they occasionally open, it's basically their main interface for getting work done.
Beyond customer support, the ecommerce team manages product data and platform integrations through NetSuite, inventory coordinators use it to track stock across stores, and finance runs accounting and close through it. It touches pretty much every function.
They've also built out a real internal NetSuite practice to keep up with it all, with dedicated admins managing customizations, workflows, and integrations across the platform. Given how fast they've been opening new stores, that investment makes a lot of sense.
Consumer Goods - London, United Kingdom
Unilever makes and sells consumer goods across food, personal care, and home care - brands like Dove, Hellmann's, Ben & Jerry's, and Dermalogica, sold in over 190 countries.
Unilever's core business runs on SAP - the large enterprise ERP system used by most companies of its size. But over the years, Unilever has acquired a string of smaller direct-to-consumer brands: Dermalogica, Murad, Tatcha, Paula's Choice, The Laundress, and others. These brands came in running NetSuite, and rather than migrating them onto SAP, Unilever built a dedicated finance team to run them as a separate layer on NetSuite across 14 markets.
It's an unusual setup for a company this size - most large enterprises insist on a single ERP across the board. Unilever's decision to maintain NetSuite alongside SAP reflects the reality of running acquired DTC brands: they have different business models, different transaction flows, and forcing them onto a system built for a 100,000-person manufacturing conglomerate would create more problems than it solves.
Food and Beverage Manufacturing - Los Angeles, California
The Wonderful Company is a privately held consumer goods company behind Wonderful Pistachios, Halos mandarins, FIJI Water, POM Wonderful, JUSTIN Wine, Lewis Cellars, and Teleflora. Their wine division - JUSTIN Vineyards, Lewis Cellars, and Landmark Winery - is based in California's Central Coast and Napa Valley.
The wine division runs on NetSuite Crafted - a wine industry-specific edition of NetSuite built for wineries. It handles production, inventory, order management, procurement, and cost accounting across the full winemaking process from grape intake through bottling and shipping. Their broader financial and warehouse operations run on Oracle Fusion, with the two systems integrated.
Wonderful chose NetSuite Crafted specifically because it's built for the operational rhythms of a winery: bulk wine valuation, batch tracking, bottling runs, and the kind of inventory costing that only makes sense if you understand how wine is actually made.
Medical Equipment Manufacturing — Minneapolis, Minnesota
Tactile Medical makes at-home therapy devices for people with lymphedema and chronic venous conditions. They sell direct to patients, which means they're navigating both the medical device and healthcare reimbursement worlds at the same time.
That dual nature shows up in their tech stack too. They run NetSuite alongside Brightree, a platform built specifically for DME billing and patient intake. So Brightree handles the patient services side, and NetSuite covers the operational and financial side. Procurement runs through it, supply chain transactions and forecasts are entered and tracked in it, and even the complaint and case management team works within its database structures.
What's also worth noting is the compliance angle. As a medical device company, Tactile has to maintain SOX compliance, and they've built that directly into their NetSuite setup. They've also invested in a dedicated internal team to manage the platform's development, integrations, and roadmap. The fact that even supply chain interns are expected to come in already familiar with NetSuite says a lot about how embedded it is in day-to-day operations.
Manufacturing — Jacksonville, Florida
Swisher is one of the oldest consumer goods companies in the US, founded in 1861 and still family-owned. Most people know them from Swisher Sweets cigars, but they've expanded significantly across tobacco, nicotine pouches, and lifestyle products including brands like Drew Estate, Rogue, and Helme Tobacco.
NetSuite is their core ERP and it runs pretty deep across the business. On the production floor, coordinators are entering purchase order receipts, processing material transfers, and updating inventory records in it in real time across multiple facilities. Cost analysts run daily inventory transactions through it, including work orders, assembly builds, and receipts. Production supervisors are expected to know it as part of the job.
What's especially telling is how Swisher treats NetSuite relative to the rest of their tech stack. It's the system that their entire Salesforce ecosystem is built to connect to, including integrations with their data lake and field sales tools. That's the kind of architecture that signals NetSuite isn't just a back-office accounting tool, it's genuinely the operational backbone of the company.
Financial Services - San Jose, California
PayPal is a digital payments platform used by hundreds of millions of consumers and merchants worldwide. They've also grown through acquisitions, picking up businesses like Zettle - a point-of-sale hardware company for small businesses - and Happy Returns, which handles product returns on behalf of online retailers.
PayPal's core business runs on SAP, but both Zettle and Happy Returns run on NetSuite. Zettle uses it to manage inventory and orders for their card readers and hardware across global markets. Happy Returns uses it for billing - processing invoices for the retailers that use their returns service. Both businesses came in on NetSuite when acquired and stayed on it.
It's the same pattern as Unilever: a large company whose main systems are SAP, maintaining NetSuite as the ERP for smaller acquired businesses that don't fit the same mould.
Financial Services — London, United Kingdom
Finastra is one of the largest fintech companies in the world, providing core banking, lending, payments, and treasury software to over 7,000 financial institutions, including the majority of the world's top 50 banks.
What's interesting about Finastra's NetSuite use is the depth of internal investment for a company this size. They run a global multi-subsidiary, multi-currency deployment spanning finance, procurement, tax, and compliance, and a dedicated internal team owns the architecture, customization, and development behind all of it. That means billing teams globally are maintaining customer invoicing in it, accounts payable is running vendor payments through it, and revenue accounting teams across their shared service centers are using it to record and report on contracts for legal entities worldwide.
The architecture here reflects a company that has made a serious long-term commitment to the platform. There's dedicated internal expertise building custom workflows, scripts, and integrations, with SOX controls and global compliance requirements baked into the design. For a company whose entire business is selling financial infrastructure software to banks, it's notable that NetSuite is what they trust to run their own.
Financial Services — San Francisco, California
Affirm is the buy now, pay later company that made a name for itself by offering transparent installment loans with no hidden fees or compounding interest. Founded in 2012 by Max Levchin, it's now a publicly traded fintech processing billions in transactions for millions of consumers across the US and Canada.
NetSuite is Affirm's core accounting ERP, and they've built serious internal depth around it. Customizations, workflows, SOX compliance controls, and integrations with tools like FloQast are all maintained internally, and that infrastructure touches the whole finance org. Accounts payable runs vendor invoices and payments through it, accounting teams across the US, Canada, and Poland close their books in it, and data pipelines feed out of it into Snowflake to power financial reporting and automation across the company.
What's notable is how consistently NetSuite shows up across every layer of the finance org. It's explicitly named as part of the core financial reporting infrastructure alongside tools like Coupa and Workiva. For a fast-growing public fintech, that kind of cross-functional embeddedness signals a platform they've genuinely committed to rather than outgrown.
Financial Services — Salt Lake City, Utah
Snap Finance is a Utah-based fintech that offers lease-to-own and consumer lending solutions to shoppers who don't qualify for traditional credit. Founded in 2012, they use machine learning and nontraditional risk data to make financing decisions, and they've built a network of retail merchant partners across the US.
NetSuite is their core accounting ERP, running across both their Utah headquarters and their Costa Rica operations. The close process lives in it, with accounting teams reconciling general ledger entries, journal entries, and financial statements through it every month. What makes the use case particularly concrete is their loan portfolio accounting, where the team reconciles loan-level data directly between their loan servicing platform and NetSuite. That's the kind of integration that only shows up when a system is genuinely central to how the business runs.
Financial Services — Draper, Utah
HealthEquity is the largest administrator of Health Savings Accounts in the US, serving over 17 million members and helping them manage FSAs, HRAs, COBRA, and commuter benefits alongside their HSAs.
NetSuite is HealthEquity's core financial system, and they've built one of the more serious internal NetSuite organizations you'll find at a company this size. Dedicated engineers write SuiteScript customizations, manage the release process, and maintain SOX controls inside the platform. That investment shows up across the whole finance org: FP&A uses it for budgeting and forecasting, billing processes customer invoices through it, tax uses it, and Salesforce pulls financial data from it via Boomi.
What makes HealthEquity stand out is the sheer scale of that commitment. They describe it themselves as a "large, complex, critically important deployment," and the evidence bears that out. This isn't a company that installed NetSuite and moved on. They've committed to it at an architectural level, with dedicated people whose entire focus is keeping it healthy, scalable, and compliant as the company grows.
10FOLD Group Inc.
10x Banking
1440 Foods
1GLOBAL
1NCE
23andMe
26 Degrees
2CV
2nd Swing Golf
360insights
4Creeks, Inc.
4most
5 Hertford Street
89bio
8 Rivers
8x8
A2B Australia Limited
AArete
Lääkärikeskus Aava
Twilio
Databricks
Dynatrace
OpenAI
DoorDash
Schrödinger
Eli Lilly
BridgeBio
GeneDx
Purple
The Farmer's Dog
Domino's
Warby Parker
XPEL
Rally House
Unilever
Wonderful
Tactile Medical
Swisher
PayPal
Finastra
Affirm
Snap Finance
HealthEquity
