Companies that use Leadfeeder

Source: Analysis of Linkedin bios of 10,857 companies that use Leadfeeder

I analyzed these 100 companies and found that Leadfeeder's typical customers are incredibly diverse in what they actually do, but they share a common thread: they're B2B companies selling complex, technical, or specialized solutions. I see software platforms like Videograph's "AI video management" tools, industrial manufacturers like Tessy Plastics providing "injection molding and custom automated assembly," professional services firms like Global Voices offering "translation and interpretation services," and deep-tech companies like Garuda Aerospace making drones. These aren't consumer brands. They're companies where the sales cycle requires education, relationship-building, and multiple touchpoints.

These companies span the maturity spectrum, but most appear to be in the scaling phase. I see established players with 200-500 employees who've been operating for decades, but also numerous 11-50 person companies that seem to be in active growth mode. The funding data is sparse, but when present shows seed to Series B rounds. Employee counts are telling: many report ranges that suggest recent growth or planned expansion.

A salesperson needs to understand that Leadfeeder customers are hunting for qualified B2B leads with long sales cycles. They need to identify which companies are actively researching their solutions because their products require consultation, not impulse purchases. These customers value being able to engage prospects early in their buying journey, when they're still doing anonymous research on their websites.

Source: Analysis of tech stacks from 10,857 companies that use Leadfeeder

I noticed that Lead Feeder users are running sophisticated B2B demand generation operations with a heavy emphasis on visitor intelligence and paid acquisition. The combination of multiple visitor tracking tools, LinkedIn Ads, and HubSpot Marketing Hub tells me these are companies that need to identify and convert anonymous website traffic into sales opportunities. They're investing seriously in understanding who's visiting their site and why.

The pairing of Lead Feeder with Apollo.io's visitor tracker and Snitcher is particularly revealing. These companies aren't relying on a single identification tool, they're stacking multiple solutions to maximize the number of companies they can identify from their traffic. This suggests they have enough website volume to justify the investment and that converting anonymous visitors is critical to their pipeline. The strong correlation with LinkedIn Ads makes perfect sense in this context. They're driving B2B traffic through LinkedIn campaigns and then using Lead Feeder to identify which companies visited but didn't convert. Meanwhile, HotJar and Microsoft Clarity show they're analyzing user behavior to optimize conversion rates, creating a complete picture of both who visits and what they do on site.

My analysis shows these are marketing-led B2B companies, likely in the growth stage with annual contract values high enough to justify extensive tracking infrastructure. They're running outbound motions informed by inbound signals. The tech stack screams "we need to squeeze maximum value from our website traffic because our customer acquisition costs are high." They have dedicated marketing operations people who manage multiple tools and care deeply about attribution and conversion optimization.

A salesperson should understand that Lead Feeder's typical customer is already bought into the visitor identification category and likely has budget allocated for demand generation technology. They speak the language of pipeline contribution, lead quality, and sales and marketing alignment.