Companies that use Google Cloud Load Balancer

Source: Analysis of Linkedin bios of 419 companies that use Google Cloud Load Balancer

I noticed that Google Cloud Load Balancer attracts an incredibly diverse customer base, but they share a common thread: they're companies dealing with customer-facing digital experiences at scale. These aren't purely tech companies. I see car rental franchises (SIXT across multiple countries), financial institutions (credit unions, banks, investment firms), government agencies (Norwegian Armed Forces, Saudi Arabia's Ministry of Environment), major retailers (Ben & Jerry's, Bloomingdale's), and media companies (The New York Times, Beatport). What unites them is that they all depend on reliable digital infrastructure to serve customers, whether that's booking a rental car, processing loan applications, or streaming music.

These are predominantly mature, established organizations. The employee counts skew heavily toward mid-size to enterprise (many with 200 to 5,000+ employees). While there are a handful of early-stage startups with seed funding, the majority are either decades-old institutions or well-funded growth companies. The presence of government agencies, major financial institutions, and internationally franchised brands signals that Google Cloud Load Balancer appeals to organizations with proven business models who need enterprise-grade reliability.