Companies that use FullContact

Source: Analysis of Linkedin bios of 83 companies that use FullContact

I noticed that FullContact's customers span a remarkably diverse range of business models, but they share a common thread: they're all deeply invested in understanding and connecting with people. These aren't pure B2B SaaS companies. Instead, I see professional services firms like coaching academies and recruitment agencies, media companies including multiple Canadian newspapers, nonprofit organizations, consumer brands like Burt's Bees and Thinx, and specialized B2B providers in logistics, cybersecurity, and healthcare technology.

The maturity level varies widely. I see established enterprises like Schneider with over 11,000 employees and 90 years of history, mid-market companies in the 50-200 employee range that appear stable and growing, and early-stage startups like Avina with seed funding and single-digit headcounts. However, the majority cluster around that 11-200 employee sweet spot, suggesting companies that have found product-market fit and are scaling their customer engagement capabilities.

A salesperson should understand that FullContact's customers aren't necessarily tech companies, but they are technology users who need to deeply understand their audiences. Whether it's donors, readers, customers, or patients, these organizations depend on knowing who they're serving. They value data enrichment not for abstract analytics, but for creating meaningful human connections at scale. They're relationship-first businesses operating in a data-driven world.

Source: Analysis of tech stacks from 83 companies that use FullContact

I noticed that companies using FullContact are heavily invested in customer data infrastructure, specifically identity resolution and audience activation. This cluster of tools tells me these are sophisticated digital publishers and media companies that monetize through advertising and need to unify customer identities across multiple touchpoints. The extremely high correlation with customer data platforms and identity graph technologies suggests these companies treat data as a core business asset, not just a supporting function.

The pairing with MParticle and Simon Data makes perfect sense because these companies need to collect behavioral data from multiple sources and then activate it for personalized experiences. They're capturing anonymous interactions, enriching them with FullContact's identity data, and feeding that into activation platforms. LiveIntent's strong presence is particularly telling since it specializes in email-based advertising for publishers. These companies are likely using FullContact to match email addresses to broader identity profiles, then monetizing those audiences through LiveIntent's network. The Liveramp and Lotame combination reinforces this, as both help package and distribute audience segments to advertisers.

The full stack reveals these are marketing-led organizations focused on audience monetization. They're likely established digital publishers or media companies, not early-stage startups, given the sophistication and cost of this infrastructure. The emphasis on identity resolution, data clean rooms, and programmatic advertising tools suggests they're navigating privacy regulations while maximizing ad revenue. These aren't companies selling direct products to consumers. They're building audiences and selling access to advertisers.

A salesperson approaching FullContact prospects should understand they're talking to companies with existing data infrastructure who see identity resolution as mission-critical. These buyers already appreciate the value of enriched customer profiles and likely have budget allocated for data tools. The conversation should focus on match rates, data freshness, and integration capabilities rather than explaining why identity matters.