Companies that use AWS WAF

Source: Analysis of Linkedin bios of 876 companies that use AWS WAF

I noticed AWS WAF attracts an incredibly diverse set of companies, but several patterns emerge. There's a strong concentration of consumer-facing businesses that handle direct transactions and personal data: holiday cottage agencies managing bookings across the UK, real estate platforms like Compass connecting buyers and sellers, meal delivery services like Calo, and e-commerce companies like Souq.com. Media and publishing companies also feature prominently, from JMIR Publications to Trustpilot to Animation Magazine. What ties them together is that they're all operating digital platforms where customers interact directly with their services online.

The maturity levels vary widely. I see established enterprises with 70+ years of history like Grupo Q and Royal Garden Hotel alongside Series B startups like Calo and HeyJobs. Many fall into a middle category: profitable, growing businesses with 50-500 employees that have moved past startup chaos but aren't massive corporations. The holiday cottage agencies, regional insurance companies, and boutique hotels represent this sweet spot of established-but-growing businesses.