Companies that use Asana App Marketplace

Source: Analysis of tech stacks from 402 companies that use Asana App Marketplace

I noticed that companies using Asana App Marketplace are distinctly B2B SaaS organizations with sophisticated customer success and revenue operations. The presence of tools like Gainsight, SupportLogic, and Common Room tells me these are companies focused on retention, expansion, and building relationships with their existing customer base, not just acquiring new logos.

The pairing of Asana App Marketplace with Mutiny and Pathfactory is particularly revealing. Mutiny personalizes website experiences for different visitor segments, while Pathfactory orchestrates content journeys for prospects and customers. Combined with Asana for project management, this suggests companies running complex, multi-touch marketing campaigns that require tight coordination between marketing and sales teams. The Common Room correlation adds another layer since it tracks community engagement and buyer signals across various touchpoints. These companies are clearly trying to understand and influence the entire customer journey, not just run isolated campaigns.

The full stack reveals these are marketing-led growth companies, likely in the scale-up phase between Series B and pre-IPO. They've moved beyond scrappy early-stage tactics and invested in a sophisticated revenue infrastructure. The combination of customer success platforms (Gainsight, SupportLogic), intent data and community tools (Common Room), and personalization technology (Mutiny) shows they're optimizing for expansion revenue and product-led growth motions within their existing customer base.

Source: Analysis of Linkedin bios of 402 companies that use Asana App Marketplace

I noticed that companies using the Asana App Marketplace span a wide range of functions, but they share a common thread: they build tools that help other businesses work smarter. These aren't consumer product companies. They're creating software for project management, integration platforms, time tracking tools, compliance automation, employee monitoring systems, and workflow orchestration. Many are building the infrastructure that sits between other software tools, like Unito's "two-way integrations" or Konnectify's promise to "connect apps or build native integrations." Others focus on specialized B2B services like test management (TestDino, Testmo), security compliance (Vanta, Drata), or identity governance (Zluri, Josys).

These companies cluster in the growth stage sweet spot. While a few are mature enterprises (IBM, Salesforce, Atlassian) or very early (1-2 employees), the majority employ between 11-200 people and have raised seed to Series B funding. This suggests they've found product-market fit and are scaling but haven't reached enterprise maturity. The funding amounts (often in the low millions to tens of millions) and employee counts signal companies refining their go-to-market motion.