We detected 17,983 customers using Zoho Desk, 711 companies that churned or ended their trial, and 620 customers with estimated renewals in the next 3 months. The most common industry is IT Services and IT Consulting (8%) and the most common company size is 11-50 employees (39%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Zoho Desk
Zoho Desk provides cloud-based customer service help desk software that enables businesses to manage support tickets across multiple channels including email, phone, live chat, and social media from a unified interface.
📊 Who in an organization decides to buy or use Zoho Desk?
Source: Analysis of 100 job postings that mention Zoho Desk
Job titles that mention Zoho Desk
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Based on an analysis of job titles from postings that mention Zoho Desk.
Job Title
Share
IT Support Specialist
24%
Customer Service Representative
16%
Technical Support Specialist
8%
System Administrator
6%
My analysis shows that Zoho Desk purchasing decisions span multiple departments, with IT leadership and customer service managers being the primary buyers. The three leadership roles I found include Directors of Customer Success and Support, as well as a Head of Customer Support, indicating that customer-facing executives are driving adoption. These leaders are prioritizing scalable support infrastructure, with responsibilities including migrating to new support platforms, optimizing workflows, and integrating AI-driven solutions to reduce response times.
The day-to-day users are predominantly frontline support teams. IT support specialists make up 24% of roles, customer service representatives 16%, and various technical support positions another 8%. These practitioners use Zoho Desk to manage ticket queues, log customer interactions, troubleshoot technical issues, and coordinate resolutions across teams. They work across multiple channels including email, chat, and phone, often supporting both internal employees and external customers with hardware, software, and service-related inquiries.
The postings reveal companies struggling with scale and efficiency. One posting emphasizes the need to reduce response times and increase customer satisfaction through case deflection strategies and automation. Another seeks someone to ensure timely resolution and accurate metadata logging for actionable insights. A third mentions the importance of maintaining SLA adherence and providing data-driven performance feedback. These companies want support systems that can handle growing volumes while maintaining quality and extracting valuable insights from customer interactions.
🔧 What other technologies do Zoho Desk customers also use?
Source: Analysis of tech stacks from 17,983 companies that use Zoho Desk
Commonly Paired Technologies
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Shows how much more likely Zoho Desk customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed something fascinating about Zoho Desk users: they're companies deeply committed to building integrated, cost-effective operations across their entire business. The overwhelming presence of other Zoho products like Zoho Backstage and Zoho Mail tells me these aren't companies cherry-picking best-of-breed tools. They're investing in unified ecosystems that let different departments share data and workflows seamlessly.
The pairing with service desk tools is particularly revealing. Seeing both Atlassian Jira Service Desk and Manageengine Service Desk Plus appear so frequently suggests these companies run substantial IT operations alongside their customer support functions. They're likely dealing with both internal service requests and external customer issues, which means they need sophisticated ticket routing and management. The UIPath correlation reinforces this, as companies automating repetitive processes with RPA are clearly focused on operational efficiency at scale. Meanwhile, Wistia's presence indicates they're creating video content for customer education and support, moving beyond basic text-based help articles to richer self-service resources.
My analysis shows these are operations-led companies in growth or scale-up stages. They're past the startup phase where you can manage support through email, but they're still cost-conscious enough to choose Zoho's pricing model over enterprise giants like Salesforce Service Cloud. The emphasis on automation, self-service content, and integrated workflows suggests they're trying to scale support efficiently without proportionally scaling headcount. These companies understand that great customer service is a competitive advantage, but they need to deliver it systematically.
👥 What types of companies is most likely to use Zoho Desk?
Source: Analysis of Linkedin bios of 17,983 companies that use Zoho Desk
Company Characteristics
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Shows how much more likely Zoho Desk customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Post IPO debt
12.5x
Funding Stage: Undisclosed
10.5x
Country: NG
9.1x
Funding Stage: Debt financing
8.2x
Country: AE
7.6x
Country: SA
6.7x
I noticed that Zoho Desk users span an incredibly diverse range of industries, but they share a common thread: they're hands-on service providers who interact directly with customers or clients. These aren't purely digital products or abstract services. They're real estate companies managing properties, healthcare facilities treating patients, manufacturing firms producing physical goods, logistics companies moving freight, educational institutions serving students, and professional services firms advising clients. What unites them is the need to support people through tangible transactions and ongoing relationships.
Most of these companies sit in the established small to mid-market category. The employee counts cluster heavily in the 11-200 range, with some reaching 500-1000. Very few show recent funding rounds, most list no funding stage at all, and several explicitly mention being family-owned or operating for 20-40+ years. These aren't venture-backed startups chasing hyper-growth. They're sustainable businesses with proven models, focused on steady operations rather than disruption.
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