Companies that use Supademo

Source: Analysis of Linkedin bios of 37 companies that use Supademo

I noticed that Supademo's customers are predominantly B2B software companies building tools that need to be explained and adopted by users. These aren't consumer apps or traditional businesses. They're creating platforms for specific workflows: event management systems, AI-powered exam prep, property inspection software, intranet solutions, payment automation tools. Many are selling complex SaaS products where user onboarding and product education directly impact adoption rates.

These are primarily early-stage companies. My analysis shows 13 of the 20 have fewer than 50 employees, and the funding stages cluster around seed and pre-seed. Even the larger ones like Optimal (84 employees) or Specops (55 employees) are still in growth mode. The funding amounts are modest where disclosed: $225K, $882K, $2.6M. These aren't unicorns, they're companies fighting for market validation.

Source: Analysis of tech stacks from 37 companies that use Supademo

I noticed something striking about Supademo users: they're marketing-driven B2B companies that have moved beyond the earliest startup stage and are now focused on scalable customer acquisition. The presence of HubSpot Marketing Hub and LinkedIn Ads appearing 70x and 50x more frequently tells me these companies are running sophisticated demand generation programs, while the infrastructure choices like AWS Route 53 and Cloudflare suggest they've graduated from basic hosting to proper enterprise-grade setups.

The pairing of HubSpot Marketing Hub with LinkedIn Ads is particularly telling. These companies are running coordinated campaigns where they're targeting specific buyer personas on LinkedIn, then nurturing those leads through HubSpot's automation workflows. Microsoft Clarity appearing 60x more often suggests they're obsessive about understanding user behavior on their websites, probably optimizing conversion paths from ad click to demo request. And LLMs.txt showing up 38x more frequently indicates these are forward-thinking companies that want their content discoverable by AI tools, which makes perfect sense for a product demo platform trying to stay ahead of how buyers research solutions.

The full stack screams marketing-led growth with strong product-led elements. These aren't companies doing old-school outbound sales. They're investing heavily in inbound marketing, using interactive demos (hence Supademo) to let prospects experience value before talking to sales. The combination of analytics tools and marketing automation suggests they're measuring everything and optimizing constantly. They're likely Series A to Series B companies with dedicated marketing teams but not yet at enterprise scale.