Companies that use Solides

Source: Analysis of job postings that mention Solides (using the Bloomberry Jobs API)

I noticed that Solides buyers are primarily senior operations and finance leaders, with Directors of Operations (15%), VPs of Operations (12%), and Heads of Supply Chain (10%) making up the core purchasing group. Chief Operating Officers (8%) and Directors of Finance (7%) round out the leadership buyers. These executives are focused on operational excellence, system integration, and data-driven decision making. The job postings reveal strategic priorities around digital transformation, cost optimization, and scaling operations across multiple sites or regions.

The day-to-day users span a much broader range of practitioners. I found roles from business analysts and project managers to supply chain specialists and technical leads. These hands-on users are responsible for tasks like monitoring KPIs, managing workflows, coordinating across departments, ensuring compliance, and maintaining data integrity. Many positions emphasize being the interface between business units and technical teams, suggesting Solides supports cross-functional collaboration and operational visibility.

The pain points center on complexity and fragmentation. Multiple postings mention managing "disparate systems," needing to "consolidate data from decentralized structures," and ensuring "consistent global services." Companies are seeking "operational excellence," "performance optimization," and the ability to "scale operations" while maintaining quality. Several roles emphasize "data integrity," "process standardization," and "alignment across teams," indicating that Solides addresses challenges around unified reporting, streamlined operations, and coordinated execution across complex organizational structures.

Source: Analysis of Linkedin bios of 2,375 companies that use Solides

I analyzed these companies and found that Solides serves a remarkably diverse base of established Brazilian businesses. These aren't tech startups, they're real-economy companies that move physical goods and deliver tangible services. I see distribution companies handling pharmaceuticals and auto parts, construction firms building residential developments, agricultural operations producing everything from rubber to sugar, telecommunications providers connecting cities, and service businesses ranging from funeral homes to fitness centers. Many operate in traditional sectors like retail, manufacturing, logistics, and real estate.

These are mature, established enterprises in growth or professionalization mode. The employee counts cluster heavily in the 50-200 range, with many reporting 200-500 or even 500-1,000+ employees. Very few have funding stages listed, because most grew organically rather than through venture capital. They're at the stage where informal family management needs to become professional systems, where 20-year-old processes need documentation, where rapid expansion requires standardized people management.

Source: Analysis of tech stacks from 2,375 companies that use Solides

I noticed that Solides users are predominantly Brazilian companies focused on growth through systematic marketing and sales processes. The overwhelming presence of RD Station, which appears 252 times more often than average, immediately signals these are Brazilian B2B companies using inbound marketing strategies. Combined with Gupy (an HR recruitment platform) and GoOpt (a logistics optimization tool), this tells me Solides attracts companies that are digitizing core business operations across multiple departments.

The pairing of RD Station with HubSpot Sales Hub is particularly revealing. These companies are running sophisticated lead generation campaigns through RD Station, then managing those relationships through HubSpot's CRM. They're not just collecting leads but nurturing them through structured sales pipelines. The high correlation with Facebook Ads suggests they're actively investing in paid acquisition to feed these funnels. Meanwhile, Microsoft Clarity appearing 12.5 times more often indicates they're optimizing their web presence and conversion paths, tracking how prospects interact with their digital properties.

The full stack reveals marketing-led growth companies, likely in the scale-up phase. They've moved beyond founder-led sales and are building repeatable systems. The combination of marketing automation, CRM, analytics, and HR tools suggests companies with 50 to 500 employees that are hiring aggressively and need structured processes to manage growth. They're not early-stage startups experimenting with tools, nor are they enterprise companies with custom solutions.