Companies that use Sitecore

Source: Analysis of Linkedin bios of 1,650 companies that use Sitecore

I noticed that Sitecore customers span a remarkably diverse range of industries, but they share a common thread: they're organizations with significant customer-facing operations. These aren't pure B2B software companies or manufacturing-only businesses. Instead, I see hospitals serving thousands of patients, retailers with nationwide store networks, financial services firms managing millions of customers, hotels creating guest experiences, airlines moving passengers across continents, and professional associations serving tens of thousands of members. What unites them is the need to communicate with and serve large audiences through digital channels.

These are unmistakably mature, established enterprises. I see very few funding rounds or venture capital markers. Instead, I notice employee counts frequently in the 1,000 to 5,000+ range, multi-location operations spanning states or countries, and descriptions of decades-long operating histories. Many are publicly traded, part of larger conglomerates, or family-owned businesses with generational leadership. They have complex stakeholder ecosystems including patients, members, policymakers, and communities, not just customers.