We dug into our own data to find which companies are using the most Salesforce products. It is a good way to see some proof that our data is accurate, as well as discovering real customer stories on how companies are actually using Salesforce.
Athletic Footwear & Apparel - Boston, MA
New Balance is one of the more comprehensive Salesforce adopters in the athletic retail space, using Agentforce Commerce, Salesforce Experience Cloud, Salesforce Service Cloud, and Salesforce CRM.
Agentforce Commerce Cloud: 30+ Global Storefronts
New Balance's digital storefront runs on Agentforce Commerce (formerly Salesforce Commerce Cloud).
The scale is significant: New Balance runs over 30 instances of newbalance.com globally across North America, EMEA, APAC, Japan, and China, all on Commerce Cloud.
They also use Salesforce Einstein A/B testing within Commerce Cloud for on-site experimentation, running conversion rate optimization tests across their global storefronts.
Salesforce Service Cloud + Agentforce Customer Chat
On newbalance.com, New Balance deploys a live chat widget powered by Salesforce Service Cloud and Agentforce. Before connecting shoppers to a live agent, the bot collects name, email, and order number, routing conversations intelligently based on business hours and agent availability.
Salesforce Experience Cloud: B2B Dealer Portal
For their wholesale network, New Balance built a dedicated dealer portal on Salesforce Experience Cloud. Retail partners and dealers can log in, submit inquiries, and manage their relationship with New Balance digitally, all connected back to the same Salesforce CRM underneath. You can view their B2B portal built on Salesforce here.
Salesforce CRM: Finance and Internal Operations
Salesforce CRM is embedded across multiple functions at New Balance beyond ecommerce. Their finance team uses it for collections and accounts receivable workflows alongside their ERP, and their internal enablement team uses the Salesforce Knowledge Base to manage training content for customer service and sales teams. You can view New Balance's Salesforce instance here.
Consumer Electronics & Appliances - Needham, MA
SharkNinja, the company behind the Shark and Ninja product lines, has built one of the deeper Salesforce stacks in consumer electronics, spanning their commerce storefront, order management system, AI chat assistant, and customer support infrastructure.
Salesforce Service Cloud: Help and Support Center
SharkNinja's customer support portal is built on Salesforce Service Cloud. Customers can search by model number, product, or topic to find help articles and troubleshooting guides, a self-service experience built on top of Salesforce's knowledge base infrastructure.
Agentforce: The SharkNinja Digital Concierge
On their site, SharkNinja deploys an AI chat assistant called the "Digital Concierge" powered by Agentforce. The bot greets customers by name, offers quick-reply options like "Find a product", "Track my order", "Find parts and accessories", and "Help with a return", and handles a wide range of post-purchase support tasks without needing a live agent.
Agentforce Commerce Cloud
SharkNinja's direct-to-consumer storefront is on Agentforce Commerce (formerly Salesforce Commerce Cloud), powering product discovery, cart, and checkout across both the Shark and Ninja brand storefronts.
Salesforce OMS: Post-Purchase Infrastructure
Beyond the storefront, SharkNinja uses Salesforce Order Management System to handle the full post-purchase lifecycle across the US, Canada, and Mexico. This covers order capture, fulfillment, payment processing, returns, and cancellations.
The OMS is integrated with their ERP, payment gateways, shipping providers, and third-party logistics systems, with Oracle OIC as the middleware layer. It is not a standalone tool. Commerce Cloud, OMS, Service Cloud, and Agentforce are managed as one unified platform, with a dedicated product owner responsible for keeping the entire stack aligned around the consumer experience.
You can view SharkNinja's Salesforce instance here.
Healthcare Technology - Watertown, MA
athenahealth is a cloud-based healthcare technology company serving over 67,000 medical practices across the US. Their Salesforce footprint spans service, chat, marketing personalization, and CRM, making them a strong example of a healthcare SaaS company running deep on the Salesforce platform.
Salesforce Service Cloud + Agentforce Chat
On athenahealth.com, visitors are greeted by an Agentforce-powered chat widget running on Salesforce Service Cloud. The bot segments visitors by intent, offering options like "I'd like to learn more about your products", "I'm a patient", and "I'm a current customer".
Marketing Cloud Personalization (formerly Evergage)
athenahealth runs Salesforce Marketing Cloud Personalization on their website. The JavaScript beacon tracks visitor behavior in real time, including pages visited and session timing, to power personalized web experiences for prospects and customers based on what they have already seen and done on the site.
Pardot (Marketing Cloud Account Engagement)
athenahealth uses Salesforce Pardot for B2B marketing automation, handling lead nurturing, email campaigns, lead scoring, and routing qualified prospects to their sales team inside Salesforce CRM.
Salesforce CPQ: Quote-to-Cash for Healthcare SaaS
athenahealth uses Salesforce CPQ to manage how they price and sell their EHR software to medical practices. The implementation covers complex product bundles, price rules, validation rules, approval workflows, and document templates, covering the full quoting process for a multi-product healthcare SaaS company selling to 67,000+ practices.
CPQ sits on top of their Sales Cloud org, meaning the entire journey from lead to signed contract to revenue runs through Salesforce.
Salesforce CRM: Internal Infrastructure
Underneath the marketing and service stack sits a Salesforce CRM org tying together sales, marketing, and customer data. You can view athenahealth's Salesforce instance here.
Mobile Attribution and Marketing Analytics - Tel Aviv, Israel
AppsFlyer is one of the leading mobile attribution platforms, and they run several Salesforce products across their partner ecosystem and sales operations.
Salesforce Experience Cloud: Partner Community
AppsFlyer runs their Partner Community on Salesforce Experience Cloud. Partners log in to access personalized product updates, exclusive market insights, measurement training, and collaboration tools with a global network of industry experts.
Salesforce CRM: Sales Pipeline and Account Management
AppsFlyer's entire revenue team operates on Salesforce CRM, using it to track outreach activity, manage pipeline, forecast, and report on account progress. SDRs use it alongside Outreach and Gong to manage prospecting workflows, while Account Managers own pipeline forecasting and account tracking inside the platform. You can view AppsFlyer's Salesforce instance here.
Cybersecurity - Santa Clara, CA
Palo Alto Networks is one of the largest cybersecurity companies in the world, and their Salesforce footprint reflects the complexity of a global enterprise selling through both direct and partner channels.
Salesforce Experience Cloud: NextWave Partner Portal
Palo Alto Networks runs their NextWave Partner Program portal on Salesforce Experience Cloud. The portal serves their global network of solution providers and resellers, giving partners access to deal registration, partner locator tools, enablement resources, and program management, all connected back to the same Salesforce CRM underneath. You can also view the NextWave partner program page here.
Salesforce CRM + CPQ: Quote-to-Cash Infrastructure
Palo Alto Networks runs a deeply customized Salesforce Sales Cloud and CPQ implementation covering opportunity management, territory management, forecasting, and quoting. CPQ handles precise tracking of customer install base and service contract details. Custom Apex integrates with SAP for order management and billing, making Salesforce the backbone of their entire quote-to-cash process. You can view Palo Alto Networks' Salesforce instance here.
Community Banking - Hagatna, Guam
Bank of Guam is a $2.6 billion-asset community bank serving Guam, the Commonwealth of the Northern Mariana Islands, Micronesia, and California. Despite operating across some of the most geographically remote banking markets in the world, they have built a surprisingly deep Salesforce stack.
Salesforce Experience Cloud + nCino: Online Loan Applications
Bank of Guam's online loan application portal runs on Salesforce Experience Cloud, powered by nCino. nCino is a cloud banking platform built natively on Salesforce, handling online consumer lending from product selection through full loan origination. The portal integrates with their Fiserv core banking system via MuleSoft for account data.
Marketing Cloud Personalization (formerly Evergage)
Bank of Guam runs Salesforce Marketing Cloud Personalization on their website. Their Evergage beacon fires at bofguamus.us-6.evergage.com under dataset "bog_prod", confirming a live production deployment powering personalized experiences based on visitor browsing behavior.
Salesforce CRM: Customer and Relationship Management
Because nCino is built natively on the Salesforce platform, Bank of Guam's loan data, customer records, and banker workflows all live inside Salesforce CRM. Bankers get a unified view of each customer including loan history, account details, and financial documents, all in one place. You can view Bank of Guam's Salesforce instance here.
Wireless Infrastructure - Boston, MA
American Tower is a Fortune 500 company and one of the largest global real estate investment trusts, owning and operating over 220,000 communications towers worldwide. Their Salesforce footprint spans marketing automation, CPQ, and a customer-facing tenant portal that serves over 2,000 internal employees and 10,000 external users.
Pardot (Marketing Cloud Account Engagement): Lead Nurturing
American Tower uses Salesforce Pardot for B2B marketing automation.
Salesforce CPQ (Revenue Cloud)
American Tower uses Salesforce CPQ to manage quoting and revenue processes across their tower leasing business. Given that their business model involves complex, multi-year lease agreements with carriers like AT&T, Verizon, and T-Mobile across 220,000 sites, CPQ handles the pricing and contract structure that underpins a significant portion of their revenue.
Salesforce Experience Cloud: Tenant and Customer Portal
American Tower runs a customer-facing portal on Salesforce Experience Cloud for their wireless carrier tenants (AT&T, Verizon, T-Mobile, etc.). The portal is where tenants submit lease applications, track project milestones, download lease documents and site sketches, and manage their ongoing tower accounts.
Lease-to-Own Retail - Atlanta, GA
Aaron's is a leading lease-to-own retailer of furniture, electronics, and appliances, operating over 1,260 stores across 47 states and Canada. Their Salesforce stack spans commerce, marketing personalization, and web, and they have one of the most well-documented Salesforce success stories in the retail industry.
Agentforce Commerce Cloud: $220M+ in E-Commerce Revenue
Aaron's runs their e-commerce storefront on Agentforce Commerce (formerly Salesforce Commerce Cloud), hosting approximately 11,000 products with lease pricing, payment options, and total cost of ownership clearly displayed. According to a published Salesforce case study, Commerce Cloud has helped Aaron's grow their online channel to over $220 million in annual lease revenues, now accounting for over 18% of total Aaron's business.
Marketing Cloud Personalization (formerly Evergage)
Aaron's runs Salesforce Marketing Cloud Personalization on their website, with their Evergage beacon firing at aarons.us-7.evergage.com under the dataset name "aarons_production".
Public Safety Technology - Scottsdale, AZ
Axon is the maker of TASER devices, body cameras, and digital evidence management software for law enforcement agencies worldwide. Their Salesforce footprint spans marketing automation, a customer self-service portal, and a CRM used by their entire global sales force.
Salesforce Revenue Cloud: Opportunity-to-Cash
Axon runs Salesforce Revenue Cloud to manage their full Opportunity-to-Cash process, covering quoting, ordering, contracting, subscription lifecycle, amendments, and renewals. The implementation handles complex product configurations and advanced approvals, integrated with their billing and ERP systems. Given that Axon sells a mix of hardware and SaaS subscriptions to government agencies on multi-year contracts, a properly configured Revenue Cloud is central to how they recognize and manage revenue.
Pardot (Marketing Cloud Account Engagement): B2B Lead Nurturing
Axon uses Salesforce Pardot for B2B marketing automation. Pardot powers lead nurturing campaigns targeting law enforcement agencies and government buyers considering Axon's hardware and software ecosystem.
Salesforce Experience Cloud: MyAxon Customer Portal
Axon runs MyAxon on Salesforce Experience Cloud, a self-service hub for law enforcement agency customers. The portal covers product guides, firmware updates, support cases, training resources, and the Axon Developer Community. It is also available as a mobile app with persistent login and push notifications.
Salesforce CRM: Global Sales Force Management
Axon's entire sales team operates on Salesforce CRM, using it to track customer activity, manage pipeline, and forecast. It is the system of record for Axon's global go-to-market motion selling into law enforcement, corrections, and enterprise security. You can view Axon's Salesforce instance here.
Insurance Brokerage - San Francisco, CA
EPIC (Edgewood Partners Insurance Center) is one of the largest privately held insurance brokerages in the US. Their Salesforce footprint spans sales CRM, web personalization, and a customer-facing portal, making them a strong example of a financial services firm running deep on the Salesforce platform.
Salesforce CRM: Producer Sales Enablement
EPIC uses Salesforce as the core CRM for their entire producer sales organization. Their VP of CRM and Sales Success, Jesse Walker, presented at a Salesforce Financial Services event and was recognized with a Technology Evangelist Award for his work. Salesforce is used to build strategic engagement between producers and their prospects, with machine learning and automation layered on top. You can view EPIC's Salesforce instance here.
Salesforce Experience Cloud: Customer Portal
EPIC runs a customer portal on Salesforce Experience Cloud, giving clients and partners access to account information and resources digitally, connected back to the same Salesforce CRM underneath.
Marketing Cloud Personalization (formerly Evergage)
EPIC runs Salesforce Marketing Cloud Personalization on epicbrokers.com under the account name "edgewoodpartnersins". When visitors submit sales inquiry forms, name, email, company, and industry fields are passed directly into their Salesforce user profile.
Cloud Infrastructure - New York, NY
DigitalOcean is a cloud infrastructure platform serving developers and growing businesses, competing with AWS and Google Cloud in the developer-friendly segment of the market. Their go-to-market runs on a combination of Salesforce and HubSpot - Sales Cloud and Service Cloud as the CRM backbone, with HubSpot handling marketing automation alongside it.
Salesforce CRM: Sales, Support, and Marketing Operations
DigitalOcean runs Salesforce Sales Cloud, Service Cloud, and Experience Cloud across their sales, support, and marketing teams, with over 300 internal users. The org integrates with internal product APIs and ETL tools like Segment and Census, piping data into Snowflake. Admins manage databases spanning 10M+ records alongside tools including Groove, Gong, and LinkedIn Sales Navigator. You can view DigitalOcean's Salesforce instance here.
Gainsight: Customer Success Integration
DigitalOcean integrated Gainsight with Salesforce to give their Customer Success Managers a unified view alongside Sales and Support data. The integration keeps CSM activity, health scores, and account insights flowing between the two platforms in real time.
Salesforce Experience Cloud: Partner Portal
DigitalOcean runs their partner portal on Salesforce Experience Cloud, giving resellers and technology partners a dedicated hub connected back to the same Salesforce CRM underneath.
Sales Engagement & Revenue Intelligence - Atlanta, GA
Salesloft is a leading sales engagement platform used by thousands of revenue teams worldwide. Despite building their own sales tooling, their internal operations and customer support infrastructure sit on Salesforce.
Salesforce Experience Cloud: Customer Support Center
Salesloft's customer support center is their second one. They migrated off Zendesk onto Salesforce Experience Cloud, and the old Zendesk KB now redirects here.
The portal is organized into product-specific sections: Getting Started, User Guides, Admin Guides, Rhythm, Cadences + Tasks, People and Accounts, Dialer + Messenger, Email, and Salesloft Mobile. There is also a separate "Drift Knowledge" section, a remnant of their Drift acquisition.
Salesforce CRM + CPQ: Revenue Operations Infrastructure
Salesloft's entire revenue team operates on Salesforce CRM, with over 100 commissioned reps tracked through it. Their Revenue Operations team maintains a heavily customized instance with custom Apex code, Lightning Web Components, and complex Flow automation.
They also use Salesforce CPQ, with dedicated engineers managing multi-dimensional quoting architecture and a direct CRM-to-ERP integration for revenue reporting and billing. You can view Salesloft's Salesforce instance here.
Unified Customer Experience Management (CXM) - New York, NY
Sprinklr makes enterprise software used by 60% of the Fortune 100 for social media, marketing, and contact center management. Internally, they run a large and deeply customized Salesforce org, managed by a dedicated GTM Systems team with its own Director-level leadership in Bangalore.
Salesforce CRM + CPQ: Lead-to-Revenue Infrastructure
Sprinklr's entire GTM motion runs on Salesforce Sales Cloud, with CPQ handling the full quoting and approval workflow across Leads, Contacts, Opportunities, Quotes, and Discounting. CPQ is treated as production-critical infrastructure, with dedicated QA engineers testing it each release cycle. The Salesforce platform is also subject to quarterly SOX compliance audits.
Salesforce Experience Cloud: Partner Portal
Sprinklr runs a partner portal on Salesforce Experience Cloud at sprinklr.my.site.com. Partner Community management is called out explicitly as a required skill for their senior Salesforce admin roles, suggesting it's a live and actively maintained portal.
Legal Practice Management Software - Chicago, IL
Smokeball builds practice management software for small law firms, and their go-to-market strategy leans heavily on bar association partnerships. Salesforce sits underneath both their sales operations and their partner distribution channel.
Salesforce Experience Cloud: Bar Association Partner Portal
Smokeball runs a dedicated partner portal on Salesforce Experience Cloud for their bar association partners. Bar associations are a primary distribution channel for legal software — firms often get discounted access to Smokeball through their state or local bar — and this portal is where those partner relationships are managed operationally.
Salesforce CRM: Sales Operations
Smokeball uses Salesforce as their sales CRM, with 51-100 commissioned sales reps tracked through the platform. You can view Smokeball's Salesforce instance here.
Digital Accessibility & Content Intelligence - Minneapolis, MN
Siteimprove is a global SaaS company helping organizations build accessible, high-performing digital experiences. Their Salesforce footprint covers CRM, CPQ, Pardot, and a customer-facing Experience Cloud community.
Salesforce CRM + CPQ: Quote-to-Cash
Siteimprove uses Salesforce as their global sales CRM, with 51-100 commissioned reps tracked through the platform. Their Deal Desk function manages the full quote-to-cash process in Salesforce, handling pricing, deal structures, renewals, and upsells. You can view Siteimprove's Salesforce instance here.
Pardot: Global Marketing Automation
Pardot powers B2B marketing automation across Siteimprove's global marketing organization. Field marketing teams in the US, UK, and Germany use it for campaign execution and lead nurturing back into Salesforce.
Salesforce Experience Cloud: Customer Community
Siteimprove runs a customer community portal on Salesforce Experience Cloud, giving customers a self-service hub for support, product documentation, and account management.
Common Ground Project
Pi Kappa Phi Fraternity
Paris Baguette North America
Adept Group (Adept Packaging)
Generations Bank
Salient
Trevonix
MechMaxx
Liver Education Advocates
Akooramak Nursing Home
Lottus Education
TextYess
TP Silva Oy
Bowel Cancer New Zealand
RingCentral
Reflex Media, Inc.
Justice Connection
Progressive Insurance
MeltingSpot
Centennial Innovates | Applied Research, Innovation & Entrepreneurship
New Balance
SharkNinja
athenahealth
AppsFlyer
Palo Alto Networks
Bank of Guam
American Tower
Aaron's
Axon
EPIC Insurance Brokers
DigitalOcean
Salesloft
Sprinklr
Smokeball
Siteimprove
