Companies that use Salesforce Marketing Cloud

AstraZeneca Bell Inter Raymond James Betsson Group Harrier Wellhub Dyson VIZIO Fidelity Charitable

We dug into our own data to find which companies are using Salesforce Marketing Cloud. We also asked a few marketers from these companies to share us any interesting initiatives/projects they've used SFMC for

AstraZeneca

Pharmaceutical · Chennai, India · Salesforce Marketing Cloud

AstraZeneca is one of the world's largest pharmaceutical companies, the maker of medicines treating cancer, cardiovascular disease, respiratory conditions, and rare diseases. Connecting their scientific breakthroughs to the patients who need them requires modern marketing infrastructure, and they run it on Salesforce Marketing Cloud paired with Salesforce Data Cloud.

The challenge in pharma marketing is precision. You can't blast generic messages to a patient community. Communications need to reach the right person, at the right stage of their treatment journey, with content that's medically appropriate and regulatorily compliant. AstraZeneca uses Data Cloud to build sophisticated patient segmentation models and Marketing Cloud to deliver personalized journeys across millions of touchpoints.

The technical depth is significant. Their Chennai office runs omni-channel campaign orchestration through Journey Builder, Email Studio, and Mobile Studio, with reusable templates and automation workflows to compress cycle times across global markets. Integrations connect Marketing Cloud and Data Cloud to Salesforce CRM, Snowflake, and AWS, so patient data flows cleanly across the enterprise.

GDPR, CCPA, and CAN-SPAM compliance aren't afterthoughts. They're embedded into the solution design itself, with audit-ready processes and privacy-by-design architecture. AstraZeneca is also experimenting with Einstein AI and Agentforce for predictive scoring and propensity modeling.

Bell

Telecommunications · Toronto, Canada · Salesforce Marketing Cloud

Bell is Canada's largest telecom, the company behind millions of Canadians' cell phones, internet, and TV. What's interesting is that Bell actually runs three different wireless brands under one roof: Bell itself (the premium brand), Virgin Mobile (aimed at younger customers), and Lucky Mobile (the budget option). Plus a business division serving companies. All four audiences are managed through a single Salesforce Marketing Cloud setup.

Think about what that means. A Bell customer and a Lucky Mobile customer are basically opposite people. One expects polished, premium marketing. The other wants clear, no-nonsense value messaging. Virgin Mobile has its own younger, punchier vibe. Bell's team has to build every email so that each brand sounds like itself, looks right on every phone and laptop, and lands in inboxes from Outlook to Gmail to Apple Mail without breaking.

Behind the scenes, a lot of custom code makes this work. Developers use languages called AMPscript and Server-Side JavaScript to personalize emails based on what each customer has signed up for or clicked on. Every email gets tested before it goes out to catch any rendering issues.

Then there's the legal side. Canada has some of the strictest anti-spam laws in the world, so every message has to be compliant, accessible, and trackable. Bell also connects Marketing Cloud to Salesforce Service Cloud, so when a customer calls support, the team sees every email and offer that customer has received.

Inter

Financial Services · Belo Horizonte, Brazil · Salesforce Marketing Cloud

Inter is a Brazilian digital bank with over 30 million customers, but calling it a bank undersells what it actually does. Inter built what Brazilians call a "Super App," a single phone app where you can do your banking, invest money, get a loan, buy insurance, shop for groceries, book travel, and pay bills.

All of that activity creates a marketing challenge most banks don't have. A regular bank sends you statements and maybe a credit card offer. Inter has to figure out when to nudge you about a travel deal, when to suggest an investment based on your savings balance, and when to let you know a grocery coupon is expiring. Every customer is simultaneously a banking customer, a shopping customer, and an investing customer, all at once.

To handle this, Inter runs a dedicated Martech team inside their Belo Horizonte headquarters that lives and breathes Salesforce Marketing Cloud. They build customer journeys that pull data from across all these different product lines and decide what message each customer should get next. Some emails are triggered automatically based on customer behavior, like abandoning a shopping cart or hitting a savings milestone.

The technical stack is serious. Inter uses Marketing Cloud's Automation Studio and Journey Builder for orchestration, Einstein for AI-powered predictions, and custom code (AMPscript, SSJS, SQL) to personalize every message. They also connect Marketing Cloud with Salesforce CRM and AWS to pull customer data from across the Super App's various services into one place.

Raymond James

Financial Services · St. Petersburg, FL · Salesforce Marketing Cloud

Raymond James is a major American wealth management and financial services firm with over 8,700 financial advisors and more than a trillion dollars in client assets. They use Salesforce Marketing Cloud to power communications to clients and the advisors who serve them, but they do it under some of the strictest rules of any industry.

Financial services communications have to thread a tricky needle. On one hand, clients expect personalized, timely messages about their portfolios, market updates, and new services. On the other, US financial regulators like the SEC and FINRA have rules about what firms can say, how they can say it, and how long they have to keep records of every single message. Every email Raymond James sends could potentially be reviewed by an auditor years later.

That's where things get interesting. Raymond James uses Marketing Cloud's Journey Builder and Email Studio to build campaigns, but layered on top is a whole compliance apparatus. Every campaign has an approval trail. Client consent is tracked meticulously. Data handling follows rules set by laws like ERISA (which governs retirement plans), plus GDPR for any European clients. Nothing goes out without a paper trail.

On the technical side, Raymond James uses SQL for audience segmentation, AMPscript for dynamic personalization, and Marketing Cloud Connect to sync data with their main Salesforce CRM. They're also experimenting with Einstein's Send Time Optimization and Engagement Scoring, features that use AI to figure out the best moment to send each client an email. It's a glimpse of what modern financial services marketing looks like when "modern" has to coexist with "audit-ready."

Betsson Group

Online Gambling · Ta' Xbiex, Malta · Salesforce Marketing Cloud

Betsson Group is one of Europe's largest online gambling companies, a Nasdaq Stockholm-listed operator behind brands like Betsson, Betsafe, and NordicBet. They run casino and sportsbook products across regulated markets in Europe, South America, North America, and Central Asia, serving millions of players. Keeping those players engaged, loyal, and coming back is the whole game, literally, and Salesforce Marketing Cloud is the engine powering it.

What makes Betsson's setup distinctive is the multi-brand, multi-market complexity. They don't just run one casino. They run several, across dozens of countries, each with its own gambling regulations, its own language, its own promotional rules. Their SFMC environment handles separate business units for each brand, with dedicated data models, FTP configurations, and deliverability setups. A single campaign might need to adapt its rules for Malta versus Sweden versus Argentina, all while staying compliant with each country's gambling authority.

The technical depth is serious. Betsson uses AMPscript and Server-Side JavaScript to build dynamic content, custom applications within Journey Builder, and installed packages that leverage REST and SOAP APIs. Their Engagement Product Development team treats SFMC like a proper software platform, building tournaments, dynamic personalized campaigns, and loyalty features that go far beyond standard marketing emails.

Harrier

Automotive Software · Sydney, Australia · Salesforce Marketing Cloud

Harrier is an Australian software company that makes Ignition, a customer retention and engagement platform built specifically for car dealerships. Based in Sydney and working with major dealership groups and automakers across Australia and New Zealand, Harrier helps dealerships automate their customer communications, strengthen relationships with buyers, and improve service retention.

Most companies use Salesforce Marketing Cloud for their own marketing. Harrier is different. They use it as the engine behind a product they sell to other businesses. When a car dealership signs up for Ignition, Harrier's SFMC setup is what actually sends their service reminders, runs their loyalty programs, and manages communications with thousands of their dealership's customers across email, SMS, and even physical letters. It's SFMC as infrastructure, not just a marketing tool.

That setup creates some unusual problems. Harrier has to manage journeys and data for dozens of dealerships simultaneously, each with their own customer lists, their own branding, and their own promotional schedules. They're also building out new capabilities like two-way SMS (so dealership customers can text back), social media marketing automation, and digital referral programs, all while keeping everything compliant with Australian Privacy Act rules.

Wellhub

Wellness · New York, NY · Salesforce Marketing Cloud

Wellhub (formerly Gympass) is a corporate wellness platform that gives employees at more than 15,000 companies worldwide access to gyms, fitness studios, therapy sessions, nutrition coaches, sleep apps, and mindfulness tools, all through a single subscription. Headquartered in New York with a big presence in Brazil, Wellhub operates in 11 countries and serves millions of employees.

Their Marketing Cloud challenge is unusual. Most B2C companies use SFMC to talk to customers who chose to sign up. Wellhub's "customers" are employees of their corporate clients, which means they have to convince people to actually use a benefit their employer just handed them. That takes persistent, personalized nudging across languages, time zones, and wellness interests, all while making sure each company's employees see messaging that makes sense for their specific benefit setup.

To pull this off, Wellhub runs a dedicated Martech team in Brazil where one person acts as the technical architect for the entire Marketing Cloud platform. They design the automated journeys that decide who gets which message and when, keep the whole system healthy and cost-effective, and make sure data flows cleanly between Marketing Cloud and the rest of Wellhub's systems.

The scale matters. When a wellness platform sends a reminder email at the right moment, someone might actually go to the gym. When it sends the wrong thing, or nothing at all, that subscription lapses. SFMC is effectively the engine driving engagement and retention across the entire product.

Dyson

Consumer Electronics · Singapore · Salesforce Marketing Cloud

Dyson is a British engineering company known worldwide for premium vacuums, hair dryers, air purifiers, and robotics. Headquartered in Singapore with a global team of over 12,000 engineers, scientists, and designers, Dyson sells its products in more than 80 markets and operates 450 stores worldwide. When a single brand needs to talk to customers in dozens of countries and languages, its marketing engine has to be globally scalable from day one.

That's where Salesforce Marketing Cloud comes in. Dyson's marketing team, based in Singapore, is responsible for designing campaigns that can be deployed across every region Dyson operates in. The tricky part is that a campaign for a Japanese Dyson customer looks very different from one for an Italian or Australian customer, from the language and imagery to the local promotions and product lineup. Dyson's SFMC setup has to localize all of that without requiring every market to rebuild campaigns from scratch.

To solve this, Dyson builds reusable frameworks and templates that local market teams can adapt to their own needs. The global team develops the core journey structure once, then hands it off to regional teams who plug in their market-specific details. This approach lets Dyson move fast while keeping the brand feel consistent across every email, SMS, and push notification customers receive.

Behind the scenes, Dyson uses the full SFMC toolkit (Email Studio, Journey Builder, Automation Studio) along with AMPscript and SQL for advanced personalization. The platform also plugs into Dyson's broader data stack, pulling in customer behavior signals that help tune every message for relevance.

VIZIO

Consumer Electronics · Irvine, CA · Salesforce Marketing Cloud

VIZIO is one of America's most recognizable TV brands, known for making smart TVs, soundbars, and streaming devices sold in major retailers across the country. In 2024, VIZIO was acquired by Walmart, adding a new dimension to an already interesting company. VIZIO isn't just a hardware maker. Because every smart TV they sell is connected to the internet, VIZIO also has access to rich data about what people watch and how they use their devices. That combination of retail scale and viewing data is unusual, and it shows up in how they run their marketing.

VIZIO uses Salesforce Marketing Cloud to manage customer communications across multiple brands and product lines. The marketing team runs email campaigns, automated journeys, and triggered messages tied to moments that matter, like a new product launch, a software update, or a personalized recommendation based on what a customer already owns. Keeping all of this running accurately matters more than it does for most brands, because a TV is a household item that stays in use for years, which means every message has to feel relevant long after the initial purchase.

What makes VIZIO's setup technically interesting is the data stack sitting behind SFMC. They pull in signals from Databricks and Tableau for analytics, use Braze alongside SFMC for mobile-first messaging, and tap AppsFlyer for attribution on their streaming apps. Marketing Cloud is the orchestration layer that ties all of that customer data together and turns it into actual messages. Journey Builder, Automation Studio, and Contact Builder handle the sends, while SQL and AMPscript handle the personalization.

Under Walmart, VIZIO's data becomes even more valuable. Combine Walmart's enormous retail customer base with VIZIO's TV viewership data, and you have one of the most comprehensive pictures of American consumer behavior anywhere. SFMC is one of the tools that lets VIZIO turn that picture into action.

Fidelity Charitable

Financial Services · Remote, US · Salesforce Marketing Cloud

Fidelity Charitable is the charitable arm of Fidelity Investments, and one of the largest grantmakers in the United States. Since its founding, Fidelity Charitable has facilitated more than $118 billion in grants to nonprofits, funded by individual donors who use the platform to manage their giving. Every grant recommendation, every donor statement, and every update to financial advisors who help clients give flows through marketing communications.

The communications challenge here is unusual. Fidelity Charitable has three very different audiences to talk to: individual donors deciding where to direct their giving, financial advisors whose clients use the platform, and the nonprofit organizations receiving grants. Each audience needs different information at different moments. A donor might need a reminder about tax deadlines. An advisor might need updates about new giving options for high-net-worth clients. A nonprofit might need notification of an incoming grant. All of it has to be accurate, timely, and compliant with financial services rules.

To handle this, Fidelity Charitable has built a dedicated email engineering team that treats Marketing Cloud as core infrastructure rather than just a marketing tool. They architect complex customer journeys in Journey Builder, use AMPscript and Server-Side JavaScript for personalization, and write SQL for sophisticated audience segmentation. They've also integrated SFMC with Fidelity's CRM systems and third-party platforms like Splash, ON24, and Cvent for events.

Given that Fidelity Charitable operates in financial services, deliverability and compliance are non-negotiable. The team handles authentication standards like SPF, DKIM, and DMARC, along with CAN-SPAM, CCPA, and GDPR compliance. Every email is tested through tools like Litmus and Validity before it goes out. Small details, but when you're moving billions of dollars in charitable giving, small details matter.