Companies that use Salesforce App Exchange

Source: Analysis of 100 job postings that mention Salesforce App Exchange

My analysis reveals that Salesforce App Exchange purchasing decisions are shared between technical leadership and hands-on administrators. I found 6% of roles are leadership positions like Director of Enterprise Applications and Director of Account Management, who evaluate apps for strategic fit across fundraising, program workflows, and customer retention. These leaders prioritize scalability, integration capabilities, and driving measurable business impact. Product Managers at 6% also influence purchasing, particularly for apps that support product-led growth initiatives and customer engagement platforms.

The primary users are Salesforce Developers at 20% and Administrators at 16%, who implement and maintain App Exchange solutions daily. These practitioners install packages, configure integrations, manage user access, and troubleshoot issues. Solutions Architects at 7% bridge strategy and execution, designing how App Exchange apps fit within broader Salesforce ecosystems. I noticed these roles frequently mention specific apps like DocuSign, Conga, Validity, and LinkedIn Sales Navigator, indicating App Exchange is central to extending core Salesforce functionality.

The pain points center on efficiency and integration. Companies describe wanting to "automate credentialing and provider network management," "eliminate language barriers," and provide "360-degree view of the customer." One posting emphasized the need to "maximize the value from the Salesforce Platform and deliver consistent, portable and reusable solutions." Another stressed "streamline processes and enhance user experience." These organizations seek App Exchange solutions that reduce manual work, connect disparate systems, and enable data-driven decision making across sales, service, and operations teams.

Source: Analysis of tech stacks from 1,848 companies that use Salesforce App Exchange

I noticed that companies using Salesforce App Exchange are sophisticated B2B organizations with complex, enterprise-level sales processes. The presence of tools like 6Sense, Qualified, and Gainsight tells me these companies are focused on predictable revenue growth through structured customer acquisition and retention. They're not running simple transactional sales. They're managing long sales cycles with multiple stakeholders and significant contract values.

The pairing of 6Sense with Qualified is particularly revealing. 6Sense identifies which accounts are showing buying intent, and Qualified converts that website traffic into sales conversations through intelligent chatbots and routing. This suggests a highly orchestrated approach where marketing and sales work in lockstep. The presence of Gainsight alongside these tools shows they're just as focused on keeping customers as acquiring them, which makes sense for subscription-based businesses where retention drives growth. Highspot and Mindtickle appearing together indicates these companies invest heavily in sales enablement, ensuring their teams have both the right content and the training to use it effectively.

My analysis shows these are clearly sales-led organizations, likely in growth or scale-up stages where they've moved beyond founder-led sales into building repeatable processes. They're probably Series B or later, or established mid-market companies with 100 to 1000 employees. The full stack screams sophistication and process orientation. These aren't startups experimenting with different motions. They're companies that have found product-market fit and are now scaling through systematic approaches to pipeline generation, conversion, and expansion.

Source: Analysis of Linkedin bios of 1,848 companies that use Salesforce App Exchange

I analyzed these companies and found that Salesforce AppExchange users fall into two distinct camps. About 40% are Salesforce consulting partners and implementation firms themselves, ranging from boutique shops like Artichoke Consulting to larger players like Mastek with 6,000+ employees. The remaining 60% spans enterprise software vendors (Veeam, Guidewire, Anaplan), vertical SaaS companies serving specific industries (Infilect for retail, CobbleStone for contract management, Clientry for capital goods aftermarket), and emerging AI-powered platforms (Gryphon AI, Siro, Wayfound).

These companies skew toward growth and maturity stages. The consultancies typically employ 10-200 people, with many in the 50-200 range, suggesting established but still-scaling operations. The software vendors show more variance, from seed-funded startups like Tekst (23 employees, $751K funding) to public companies like Skillsoft (3,200 employees, post-IPO). Very few are true early-stage startups. The funding stages, where disclosed, cluster around Series A-C or private equity backing, indicating companies past product-market fit and actively scaling.