Companies that use Popfly

Source: Analysis of tech stacks from 16 companies that use Popfly

I noticed that Popfly users are clearly Shopify-focused e-commerce brands, and not just any e-commerce companies, but those heavily invested in customer retention and lifecycle optimization. The stack screams direct-to-consumer brands that have moved beyond just acquiring customers and are now focused on maximizing customer lifetime value through sophisticated retention and personalization strategies.

The combination of Rebuy Engine and Klaviyo is particularly telling. Rebuy handles intelligent product recommendations and upsells directly on the site, while Klaviyo manages email and SMS campaigns. Together, they create a closed loop where browsing behavior informs personalized marketing, and email engagement drives customers back to personalized shopping experiences. Add Stamped.io for reviews and social proof, and you see companies that understand how user-generated content and personalization work together to build trust and drive conversions.

Route.com's presence adds another layer to this picture. It's a post-purchase protection and tracking tool, which tells me these companies care about the entire customer journey, not just the transaction. They're thinking about reducing support burden and creating positive experiences even when things go wrong. Microsoft Clarity suggests they're also data-driven, watching session recordings and heatmaps to optimize their site experience constantly.

Source: Analysis of Linkedin bios of 16 companies that use Popfly

I analyzed these eight companies and found that Popfly's typical customer operates in the outdoor, active lifestyle, and wellness product space. These aren't tech companies or service providers. They manufacture and sell physical goods: activewear, eyewear, merino wool clothing, ultralight backpacking gear, outdoor equipment, orthotic insoles, hand tools, and medicinal mushrooms. Most focus on direct-to-consumer sales of specialized products for outdoor enthusiasts or health-conscious consumers.

These are predominantly small, early-stage companies. Six of the eight have fewer than 10 employees, and only two have raised external funding (BlackStrap at $200K seed, Stay Wyld at $600K Series A). The employee counts, minimal funding, and entrepreneurial language suggest these are founder-led businesses still finding product-market fit or in early growth phases. They're past the idea stage but far from corporate scale.