Companies that use Plain

Source: Analysis of Linkedin bios of 344 companies that use Plain

I noticed Plain's customers are predominantly B2B software companies building tools that automate or streamline specific business processes. These aren't consumer apps or lifestyle products. They're creating platforms for recruiting (Metaview), logistics (Orbit, Melrose), restaurant operations (Maple), developer workflows (Graphite, Zed Industries), and business infrastructure (Primo, Lemon Squeezy). Even the non-tech companies like Octopus Energy position themselves as technology-first operations.

Most are early-stage companies between 2-50 employees. The majority fall in that 2-10 employee range, with seed or pre-seed funding when funded at all. Many list no funding information, suggesting bootstrapped or very early operations. The exceptions like Octopus Energy, Kraken, and Cursor seem to be either established platforms or well-funded growth companies, but they're outliers. The typical Plain customer is scrappy and growing.