Companies that use Pearl Diver

Source: Analysis of Linkedin bios of 268 companies that use Pearl Diver

I noticed Pearl Diver serves an incredibly diverse range of businesses, but they share a common thread: they deliver tangible services or experiences to real customers. These are hospitality companies running luxury resorts and country clubs, law firms handling personal injury and immigration cases, real estate agencies and home builders, security companies, healthcare providers, restaurants, pest control services, window cleaners, recreational vehicle dealers, and even niche players like portable building manufacturers and rare coin dealers. They are not software companies selling to other businesses. They are companies where customers walk through doors, book appointments, buy physical products, or receive hands-on services.

Most of these companies are established, profitable businesses rather than venture-funded startups. The employee counts cluster around 11-200, with many in the 50-200 range. Very few show recent funding rounds, and when they do, it is modest seed or Series A amounts. These are not hypergrowth companies chasing unicorn valuations. They have been around for years, often decades, generating steady revenue through repeat customers and referrals.

A salesperson should understand these customers value stability and proven solutions over cutting-edge innovation. They likely have small internal teams and need tools that just work without requiring dedicated IT staff. They care deeply about their reputation in local markets and the quality of every customer interaction. Price matters, but reliability and support matter more.

Source: Analysis of tech stacks from 268 companies that use Pearl Diver

I noticed that Pearl Diver users are heavily invested in performance marketing and paid advertising optimization. The prevalence of tools like MNTN for connected TV advertising, ClickCease for click fraud protection, and Customers.ai for Facebook Messenger marketing tells me these are companies running sophisticated, multi-channel paid acquisition campaigns. They're not just dabbling in ads. They're building entire operations around converting paid traffic efficiently.

The pairing of ClickCease with MNTN is particularly revealing. These companies are spending enough on advertising that click fraud becomes a material concern worth solving, and they're sophisticated enough to explore emerging channels like connected TV rather than just sticking with Google and Facebook. Search Atlas appearing frequently suggests they're also thinking hard about SEO and organic search, which means they're balancing paid and owned channels intelligently. Delivr.ai and InsiderData360 point to serious investment in data-driven targeting and personalization, the kind of tools you adopt when you need to squeeze more efficiency from existing campaigns rather than just spending more money.

The full stack reveals marketing-led companies in a growth phase where acquisition costs matter deeply. They've moved past the early stage experimental approach and are now optimizing for efficiency and scale. These aren't product-led companies waiting for viral growth. They're businesses that have found a working paid acquisition model and are now refining it with specialized tools to improve ROI, prevent waste, and expand into new channels systematically.

A salesperson should understand that Pearl Diver's typical customer is metrics-obsessed and probably managing significant ad budgets. They think in terms of cost per acquisition, lifetime value, and channel efficiency. They're sophisticated buyers who will want to see clear ROI and will likely ask detailed questions about integration with their existing marketing stack. They're not looking for experimental tools but proven solutions that improve their existing motion.