Companies that use MoEngage

Source: Analysis of 100 job postings that mention MoEngage

I noticed that MoEngage buyers are predominantly CRM and lifecycle marketing leaders (28%) and marketing automation specialists (17%), with product managers (12%) and growth marketing managers (8%) also driving purchasing decisions. These roles sit at the intersection of marketing operations, customer engagement, and product growth, with strategic priorities centered on reducing customer acquisition costs, improving retention metrics, and building automated customer journeys. Buyers are looking for platforms that can orchestrate multichannel campaigns and deliver measurable ROI through personalization.

Day-to-day users are hands-on practitioners executing campaigns across email, push notifications, SMS, WhatsApp, and in-app messaging. They're building segmentation logic, designing A/B tests, creating automated workflows for onboarding and reactivation, and collaborating with data teams to refine targeting. Many postings emphasize the need to work directly within MoEngage to set up journeys, manage frequency caps, deploy dynamic content, and monitor campaign performance dashboards. The platform supports both strategic planning and tactical execution of lifecycle programs.

The pain points reveal companies struggling to move beyond acquisition into sustainable engagement. Postings mention goals like "drive activation, retention, and re-engagement," "reduce churn and increase customer LTV," and "turn new users into lifelong, active champions." One posting explicitly seeks to "replace a patchwork of push/email/support tools with one LLM-powered platform," highlighting frustration with fragmented tech stacks. These companies want unified customer engagement engines that combine data intelligence with execution speed to create personalized experiences at scale.

Source: Analysis of tech stacks from 467 companies that use MoEngage

I noticed that MoEngage users are predominantly mobile-first, performance-driven companies focused on direct-to-consumer engagement. The clustering of attribution tools like AppsFlyer and Branch alongside advertising platforms like Criteo tells me these are businesses that live and die by their ability to track user journeys across channels and optimize conversion funnels in real time.

The pairing with Branch and AppsFlyer is particularly revealing. These companies aren't just sending emails and hoping for the best. They're building sophisticated mobile experiences where deep linking and attribution matter enormously. When someone clicks an ad, these tools ensure users land exactly where intended in the app while measuring which channels actually drive valuable actions. Add Criteo to the mix, and I see companies running aggressive retargeting campaigns, likely in competitive e-commerce or marketplace environments where winning back cart abandoners is critical. Microsoft Clarity appearing 30 times more often suggests these teams are obsessively analyzing user behavior, watching session replays, and hunting for friction points in their funnels.

The full stack screams marketing-led growth with serious performance marketing sophistication. These aren't early-stage startups figuring things out. They're growth-stage companies with dedicated teams managing multi-channel campaigns across mobile apps, web, and paid advertising. The emphasis on attribution and analytics tools indicates they're accountable to unit economics and need to justify every dollar spent acquiring customers. They're likely operating in high-volume, transaction-oriented businesses where incremental improvements in conversion rates translate directly to revenue.

Source: Analysis of Linkedin bios of 467 companies that use MoEngage

I noticed MoEngage serves companies that sell directly to consumers, often through digital channels. These are businesses where the relationship with the end customer matters deeply. I see retailers selling everything from pillows to lab-grown diamonds, entertainment providers running cinemas and amusement parks, financial services companies offering loans and insurance, travel platforms, food delivery services, and fashion brands. What connects them is that they all need to communicate frequently with customers who have choices about where to spend their money.

These companies span a wide maturity spectrum, but most are in active growth phases. I see established enterprises like Page Industries with 10,000 plus employees and Farfetch with major funding rounds, but also numerous Series A and Series B companies expanding rapidly. Many describe recent expansion, new markets, or scaling their operations. The funding stages range from bootstrapped to Series C, but even the unfunded ones emphasize growth trajectories and market leadership ambitions.